Buying Guides

Key performance indicators (KPIs) measure how effective your company is at achieving its goals. Learn how to find the right tools to track your business.

An acceptable use policy governs employee computer and internet use in the workplace. Learn what to include and how to create one.

Keeping your existing customers keeps costs down while helping your company grow. Learn how to make customers happy enough to keep doing business with you.

Video marketing brings brand exposure while building trust with customers. Learn five strategies for building brand trust and customer loyalty with video.

New C-suite job titles can be confusing. Here's a breakdown of traditional and modern C-suite roles and why job titles must adapt to a changing workforce.

Contingency management theory says there’s no one-size-fits-all approach — leaders must adapt strategies based on people, tasks and the environment.

Customized and personalized products are becoming popular as companies gain more access to consumer data. Here is what your business needs to know.

A nuanced understanding is crucial when offering compensation beyond employees' agreed-upon salary or wages.

Employee bonuses are any compensation paid in excess of an employee's base salary or hourly wage. Learn how to structure and implement employee bonuses.

Facebook Live is an effective way to reach customers. Learn how to utilize Facebook Live Q&As to connect with customers, answer questions and drive sales.

Compare Samsung Pay, Google Pay and Apple Pay. See compatibility, features, security, merchant acceptance and ease of use.

Outsourcing certain tasks can help you save money you'd otherwise spend on non-revenue-producing employees. Here's how and what to outsource.

Boost your marketing career with these top marketing certifications from universities, industry groups and digital platforms. See costs, ROI and more.

Hiring the right freelancer for your company can be challenging. Learn how to evaluate freelancers' skills, experience and reliability before hiring them.

Cash advances are short-term loans that don't need an application or credit check, but they aren't always a good option. Learn cash advance pros and cons.

Managing your brand's online reputation is crucial. Learn to connect with your audience and make a good impression on people searching your brand online.

Learn how Frank and Lillian Gilbreth’s management theory revolutionized workplace efficiency through motion study and standardization.

Although removing a majority shareholder can be difficult, it is possible. Here are the steps to make the process a smooth one.

Airbnb has revolutionized rentals, giving entrepreneurs a way to earn. Learn how to start and grow a successful Airbnb business with this guide.

It is possible to go into business with limited startup capital. Here is how to become a successful entrepreneur, even without huge assets.

Cannabis is a big business. Here is a startup guide for how you can enter this industry legally.

Contests and sweepstakes can be an engaging part of your social media marketing strategy. However, you must understand the laws governing their usage.

Learn how to run a personal background check, what to look for and how it can help you avoid surprises during your job search.

Public relations and marketing mistakes can irreparably harm your company to the point where you need to shut down. See what to avoid and get solutions.

A business's paid time off (PTO) policy outlines employee time off regulations. Learn the three types of PTO policies and PTO policy best practices.

You can create a successful, long-lasting one-person business, but you must overcome obstacles alone. Learn how to help your one-person business succeed.

Should you buy or lease the company car? Here are the pros and cons of each to help you weigh which is best for your needs.

Learn the key regulations governing SMS marketing, the penalties for noncompliance and how to keep your campaigns both effective and legal.

Environmental scanning is when leaders survey the landscape of competitors, customers and innovations. See how environmental scanning gives CEOs an edge.

You've asked your customers to buy local and you should too. Here's why your local B2B purchases have a positive ripple effect on the SMB community.