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Latest: Advice, Tips and Resources
Article
Generation Z and the Future of Print Marketing
By Jamie Johnson | January 29, 2026
Gen Z is the newest generation of consumers, with an estimated $360B in buying power. Learn why print marketing may be an effective way to reach Gen Z.
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How to Manage Risks and Maximize Rewards of Co-Employment
By Tania Fiero | January 29, 2026
Find out what co-employment is, how to choose a co-employer and how to manage the co-employment relationship to maximize the benefits.
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Has Influencer Marketing Peaked?
By Julie Thompson | January 29, 2026
While marketing tactics often shift, influencers still get results when endorsing brands. Here is what a company needs to know.
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Industries That Take Full Advantage of the Subscription Business Model
By Kimberlee Leonard | January 29, 2026
See how specific industries have taken advantage of the subscription model. Learn subscription model benefits and tips for using it in your business.
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Important Things to Do After Your Trademark Is Registered
By Julie Thompson | January 29, 2026
Registering your trademark is the first step in protecting your brand. Learn what to do next to ensure you're handling the trademark process properly.
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How to Dissolve a Partnership Agreement
By Sean Peek | January 29, 2026
The end of a partnership is usually difficult for a number of reasons. Here's how to end a partnership on good terms.
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How to Apply for a Copyright Online
By Julianna Lopez | January 29, 2026
Obtaining a copyright is a straightforward process online. Learn how to apply for a copyright online and the benefits of protecting intellectual property.
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How Is a Cash Flow Statement Prepared?
By Simone Johnson | January 29, 2026
Find out what to include in a cash flow statement, as well as its limitations and how cash flow is calculated.
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Hiring for Attitude Over Experience: What the Numbers Show
By Skye Schooley | January 29, 2026
Studies show that skilled and experienced employees with poor attitudes are more likely to fail. Here’s why hiring for attitude matters.
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How to Develop a Solid E-Commerce Marketing Strategy
By Jamie Johnson | January 29, 2026
E-commerce is a staple for most businesses, so it's important to have a digital marketing strategy that aligns with online selling.
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Do It for Me: The Next Evolution of the On-Demand Economy
By Jamie Johnson | January 29, 2026
Consumers want convenience, which often means they want someone to do something for them on demand. Learn how to take advantage of the DIFM movement.
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10 Key Considerations to Make When Selling a Business
By Sean Peek | January 29, 2026
Selling a business is a big endeavor. Here is what you need to consider before putting your company on the market.
Article
How to Handle Internal Communications During a Merger
By Julie Thompson | January 29, 2026
During a merger or acquisition, it is important to communicate properly with your employees. Here are tips to help ease the transition.
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9 Benefits of Switching to Cloud-Based POS Software
By Sean Peek | January 29, 2026
Cloud-based point-of-sale (POS) software has many advantages over traditional sales technology. Consider these benefits and top systems.
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9 Elements of a Successful Financial Plan for a Small Business
By Jamie Johnson | January 29, 2026
Improve your chances of growth and success by covering these bases in your financial plan.
Article
The Best Time of the Year to Take Vacation
By Jennifer Post | January 29, 2026
Don't waste your time off. Plan to make the most of your vacation without leaving a disaster at work.
Article
What is a Reasonable PTO Policy?
By Kiely Kuligowski | January 29, 2026
A business's paid time off (PTO) policy outlines employee time off regulations. Learn the three types of PTO policies and PTO policy best practices.
Article
What Is Bereavement Leave?
By Skye Schooley | January 29, 2026
Bereavement leave typically grants three to five paid days off for immediate family deaths, with policies varying by employer and no federal law requiring it.
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15 Ways to Build a Spectacular Online Presence
By Mark Fairlie | January 29, 2026
A successful business must present its brand in a well-planned strategy across social media, email and the company website. Here are seven tips to help.
Article
8 Components of Customer Personas
By Tabitha Naylor | January 29, 2026
Developing accurate customer personas is key to your company's success. Here are the components your personas should include and how to use them.
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Build a Brand That Attracts Gen Z and Millennial Customers
By Sean Peek | January 29, 2026
Check out these branding tips for business owners to connect with Generation Z and millennial consumers.
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6 Email Marketing Challenges and How to Overcome Them
By Jennifer Dublino | January 29, 2026
Email marketing is effective, but it has its share of obstacles. Find the solutions to email marketing's biggest issues.
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5 Ways a UX Designer Can Benefit Your Company
By Jamie Johnson | January 29, 2026
A user experience, or UX, designer makes products accessible and usable. Learn how a UX designer can optimize your offerings and help your small business.
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Learn by Example: 7 Successful Small Business Marketing Campaigns
By Sean Peek | January 29, 2026
Marketing is especially important for small businesses that want to expand their reach. Learn how seven businesses found success with impactful campaigns.
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The Legalities and Benefits of Employee Cell Phone Monitoring
By Skye Schooley | January 29, 2026
Learn the benefits and laws associated with monitoring company-owned employee cell phones.
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How to Provide an Honest and Ethical User Experience
By Sean Peek | January 29, 2026
When creating software and apps, businesses should strive for a user experience that doesn't exploit others. Here's how to keep ethics a priority.
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Financial Tracking 101: Top Implementation Practices and Best Tools
By Donna Fuscaldo | January 29, 2026
Whether you do it yourself or rely on accounting software, finance tracking is essential for small business owners.
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5 Ways to Get Your Podcast Heard
By Sean Peek | January 29, 2026
Use these five tips to create a better podcast and stand out in this crowded market.
Article
Could IVR Systems Improve Your Customer Service?
By Sean Peek | January 29, 2026
Check out these ways interactive voice response systems can improve your business’s customer service and positively impact your brand.