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You should pay close attention to your email open rates. Here is how to calculate your open rate and improve it.

Understanding metrics like the click-through rate (CTR) can improve your ability to create email marketing campaigns that reach your target audience.

A thriving business requires constant market research to appeal to customers. Here are tips and strategies to start doing market research like a pro.

Formal codes of ethics and conduct can ensure consistency in an organization. Learn if your business needs a code of ethics and code of conduct — or both.

Winning awards has numerous business benefits, including increased income and employee morale. Learn how to win awards for your business.

Is your company's diversity and inclusion strategy enough? Check out these companies that have made real changes.

To get and retain top talent, you need a strategy that considers your business’s strategic goals and objectives. Here is how to develop a good policy.

Technical jargon has its time and place, but studies show employees are turned off by office jargon. Learn the dos and don'ts of using business buzzwords.

If you need to cut business expenses, an alternative to layoffs is salary reductions. Here are the laws and guidelines to follow when cutting employee pay.

Customer tracking helps companies understand who's buying their products and why. Learn what you should track and which customer tracking methods are best.

Strong customer service can double as a marketing strategy for your business. Learn how to blend these aspects of your company seamlessly.

Here are the benefits of creating an e-book for your business, and how you can create one, step by step.

Web scraping tools gather a website's pertinent information for you to peruse or download. Learn how to create your own web scraping tool in PowerShell.

Fred Fiedler's contingency theory says that there are many internal and external factors that can influence the optimum organizational structure.

These quick fixes allow you to clean and speed up your laptop so it runs like it did when you first bought it. See how to improve computer performance.

Outsourcing is often great for business but it can offer challenges. Learn how to find the right partner to help you grow your company.

In order to pay your employees correctly each pay period, you need to know how to calculate gross and net pay. Learn how to ensure your payroll is precise.

For some companies, faxing is more important than ever. Learn the benefits faxes provide and the online fax services you should consider using.

Qualifying for a business credit card with bad credit is hard but not impossible. Learn about card options if you have bad credit, such as secured cards.

Here's a look at the business checking account fees you could face and how to avoid them.

A successful business must present its brand in a well-planned strategy across social media, email and the company website. Here are seven tips to help.

Critical thinking is a vital skill for an organization's success. Try following this six-step problem-solving process with your team to foster this ability.

Building business momentum usually requires financial resources. Learn strategies to build business momentum with few resources and how to avoid mistakes.

Online shoppers sometimes worry about making purchases over the internet. Learn how to protect your customers and address their concerns.

There are lots of interesting blockchain developments in digital marketing, but no one's made a big breakthrough – at least, not yet.

Meetings are important, but can be time-consuming and tedious. Here’s how to make them more productive.

Tablets make it easier for customers to order tableside and pay their bills quickly. Learn more about how your restaurant can use tablets.

Consumers want personalized shopping experiences. Here is how you can use email to increase customer loyalty and revenue.

Here's a look at seven questions lenders ask small business borrowers and the reason for each one.

The sharing economy, also known as the peer-to-peer sharing economy, is a system where assets or services are shared between consumers.