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Latest: Advice, Tips and Resources

Article
How Will Blockchain Impact Digital Marketing?
By Mark Fairlie | November 07, 2024

There are lots of interesting blockchain developments in digital marketing, but no one's made a big breakthrough – at least, not yet.

Article
How to Learn From Your Failures: 4 Valuable Lessons
By Thomas Griffin | November 07, 2024

Failure is inevitable as an entrepreneur, so it’s important to develop a healthy attitude about it. Here are four lessons you can learn from failing.

businessman looking at a computer screen with data and graphs
Article
5 Reasons to Consider Real-Time Monitoring
By Skye Schooley | November 07, 2024

Real-time monitoring is essential for every business. Learn how monitoring your network can improve your overall security, performance and productivity.

Article
The Dropbox Effect: How to Utilize the Lean Startup Methodology
By Sean Peek | November 07, 2024

The lean startup technique is a three-step approach designed to help companies improve their decision-making in order to reach a broader market.

Article
How Virtual Reality Technology Is Changing Manufacturing
By Danielle Fallon-O’Leary | November 07, 2024

The manufacturing industry is changing as next-generation VR and AR become readily available.

Article
How to Create a Sustainable Business Model
By Drew Hendricks | November 07, 2024

A sustainable business model is a top priority for SMBs. Learn how to build a sustainable business that benefits customers without jeopardizing the planet.

Article
Should Your Restaurant Accept Bitcoin?
By Mark Fairlie | November 07, 2024

Some restaurants have started accepting Bitcoin as payment. Learn the pros and cons of accepting Bitcoin in restaurants and how to get started.

business tools
Article
What Is Google Ads and Why Should You Use It?
By Max Freedman | November 06, 2024

Here are some of the benefits of using Google Ads in your digital marketing strategy.

Article
90 Days to Prove Yourself: The Power of a Probationary Period
By Julie Thompson | November 06, 2024

Giving an employee a probationary period has advantages. It allows them to achieve more and offers the company a chance to see if training is necessary.

happy business team at a conference table
Article
The Power of Anonymity for Employee Feedback
By Chad Brooks | November 06, 2024

Find out the advantages and disadvantages of anonymous feedback and how to get it from your employees.

Article
Automated Email Sequence Examples
By Marisa Sanfilippo | November 06, 2024

You can keep your customers more engaged by using automated email sequences, which looks at their actions and behaviors and helps you craft better campaigns.

Article
How to Create a Paperless Office
By Sean Peek | November 06, 2024

Paperless office solutions reduce clutter, improve organization and streamline reporting. Here's how to create a paperless office.

Remote team meeting on a laptop
Article
How to Transition to Long-Term Work From Home
By Kiely Kuligowski | November 06, 2024

Working from home requires preparation and a new approach. Learn how to transition to remote work if you're working for a company or starting your own business.

Article
5 Simple Ways to Pinpoint Your Brand’s Target Audience
By Chris Christoff | November 06, 2024

When you start a business, you need to understand your target market at a fundamental level. Here's exactly how to identify your audience.

Article
From COVID-19 to Hurricane Season: Disaster Preparedness for Small Business
By Skye Schooley | November 06, 2024

If you have a strong plan in place, it'll take more than a natural disaster like COVID-19 to sink your company.

Article
What Is a Severance Package and Severance Agreement?
By Adam Uzialko | November 05, 2024

Severance pay is sometimes paid out to an employee when they are terminated. Check out these free severance agreement templates and letters.

person using a calculator to do accounting
Article
Hitting the Books: A Guide to Retail Accounting
By Jill Bowers | November 05, 2024

Learn about the methods of calculating and tracking inventory that are used in retail accounting.

Article
62 Inspiring Quotes From Trailblazing Women We Admire
By Sean Peek | November 05, 2024

These quotes from women who paved the way in their respective fields can serve as inspiring motivational tools to keep working towards your goals.

Article
Snail Mail Will Rescue Your Digital Campaigns From Tech Uncertainty
By Mark Fairlie | November 04, 2024

Postal mail is a great way to improve responsiveness from your digital marketing campaigns. Find out why it performs so well, even among elusive Gen Zers.

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Review
WorkSight by G&A Partners Review
By Skye Schooley | November 01, 2024

WorkSight is a comprehensive human resources outsourcing solution. Learn about the features that make it the best HRO platform for employee development.

Article
Employee Rights You’re Violating Right Now
By Kiely Kuligowski | November 01, 2024

Employers should understand employees' rights to avoid violating them. Learn about violations like discrimination, wage errors, sexual harassment and more.

marketing team
Article
5 Examples Where the Personal Touch Still Matters in Marketing
By Jennifer Dublino | October 30, 2024

Digital marketing can help you reach many people at once, but reaching out to individual customers or prospects with a personal touch can be effective.

person drawing logos in a sketchbook next to a color palette
Article
How to Create a New Brand Image From Scratch
By Jennifer Dublino | October 30, 2024

Creating a brand image is a crucial marketing task to establish a brand identity. Learn what's involved in a new brand image and branding do's and don'ts.

Article
Think Like a Startup, Scale Like an Enterprise: Balancing the Best of Both Worlds
By Mark Fairlie | October 30, 2024

Both startups and enterprises must disrupt and innovate to survive. Learn how thinking like a startup and scaling like an enterprise can help ensure success.

Article
8 Keys to Upscaling Your Business
By Asim Rais Siddiqui | October 30, 2024

Upscaling your business is a risky decision, but you can minimize those risks with a sustainable business growth strategy. Find out the dos and don'ts here.

accountants using computers and calculators
Article
Is Your Small Business Achieving Profitable Growth?
By Emil Abedian | October 29, 2024

Small businesses must understand if their growth is profitable. Learn about the profitability-growth relationship and achieving profitable growth.

group of young adult friends sitting on a couch watching TV together
Article
TV Executive Ken Basin Explains Why Hollywood Imploded [Full Q&A]
By Antonio Ferme | October 29, 2024

The Business of Television author has a few ideas to rescue networks from their own bad decisions.

Article
Boo! The Scary Reality of Employee Ghosting
By Skye Schooley | October 29, 2024

Job seekers and employees are ghosting employers more than ever. Learn how to stop this trick from happening to you.

Article
The Pros and Cons of Virtual Offices
By Jennifer Post | October 29, 2024

Virtual offices haven’t lost their popularity but do they have more cons than pros at this point? Here is what you need to consider.

Article
8 Tips for Building a Successful Remote Company
By Jennifer Dublino | October 25, 2024

Remote companies provide significant benefits to employers and employees. Learn tips for building a successful remote company that runs like clockwork.