Marketing
In order to grow your business, you need to get the word out about your products and services. That’s where marketing comes in. Whether you’re looking for low cost ways to reach your target audience or you have a budget for widespread advertising and public relations campaigns, our Marketing hub will help you tailor your messaging and expand your brand.
Latest in Marketing News: Advice, Tips and Resources
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Changing Perception: Simple Ways to Improve Your Customers’ Waiting Experience
By Jamie Johnson | January 09, 2026
Here are five tips for upgrading your reception area and making waiting a more positive experience for your customers.
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The Survival Guide to the Decline of Facebook’s Organic Reach
By Jolina Landicho | January 09, 2026
: Facebook has seen an organic reach drop recently. Learn about Facebook's algorithm changes, what it means for marketers and how to improve your reach.
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10 Ways to Get Good Customer Reviews
By Skye Schooley | January 09, 2026
Online review platforms are the new Yellow Pages. Here's how to bring in more positive online reviews for your business.
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14 Ways to Improve Your Local Marketing Strategy
By Stella Morrison | January 09, 2026
Learn how to target customers in your neighborhood and turn them into loyal clients.
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How Much Does It Cost to Build a Website?
By Amanda Hoffman | January 09, 2026
Website costs in 2025 range from $100 for a personal blog to over $20,000 for custom e-commerce. Learn pricing by site type, hidden fees, and DIY vs. agency pros and cons.
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How to Improve Your Social Media Presence
By Jennifer Dublino | January 09, 2026
Social media marketing is an effective and affordable way to connect with your target market. Follow these tips to strengthen your social media presence.
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11 Signs a Customer Is Not Worth Your Time
By Jennifer Dublino | January 09, 2026
The customer isn't always right. Some customers are toxic or consume too many of your resources. Here's how to identify when to part ways.
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SMS Marketing vs. Mobile Marketing: Where, When and How to Use Them
By Jennifer Dublino | January 09, 2026
SMS marketing is text message marketing and mobile marketing refers to a multichannel digital marketing strategy. Learn how to use both marketing methods.
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Using Coupons to Drive Engagement and Retention
By Julie Thompson | January 09, 2026
Your customers want custom offers. Here's how you can use technology to offer coupons that engage customers and boost your bottom line.
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Reddit Marketing: A Full Guide
By Danielle Fallon-O’Leary | January 07, 2026
Discover the benefits and best practices for marketing and advertising your business on Reddit.
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How to Boost Online Awareness of Your Brand
By Natalie Hamingson | January 07, 2026
Without effective brand awareness, your business will get buried by the competition. Here's how to make your business stand out online.
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How Influencer Marketing Fraud Scams Businesses
By Julie Thompson | January 07, 2026
Influencer marketing can benefit your business, but before hiring someone, make sure you do your homework and research their true influence.
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How to Create Your Own Email Domain: A Complete Guide
By Amanda Hoffman | January 06, 2026
Learn how to create your own email domain to boost your business credibility today.
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Social Media Stars: How Much Do They Really Make?
By Jennifer Dublino | January 06, 2026
Social media influencers are in demand, with brands seeking more sponsored content. Learn how much social media stars earn and how they make their money.
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What Makes Customer Loyalty So Important
By Max Freedman | January 06, 2026
Boost customer loyalty with rewards, referrals, and great service to drive repeat business and long-term growth.
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Social Media Fails: Mistakes Brands Must Avoid
By Julie Thompson | January 06, 2026
Social media fails from Burger King, Netflix and more show how poorly timed or tone-deaf posts can backfire. See case studies and best practices.
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How to Write an Executive Summary for a Marketing Plan
By Max Freedman | January 06, 2026
Learn how to write a compelling marketing plan executive summary with expert tips, essential components and a template to secure stakeholder buy-in fast.
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Graphic Design Trends and Predictions for the Industry’s Future
By Sean Peek | January 06, 2026
Lexie Lu, web designer and UX strategist, shares her insight on graphic design trends.
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Why Small Businesses Need a Social Media Presence
By Sean Peek | January 06, 2026
Social media helps small businesses boost visibility, engage customers, drive traffic and build brand loyalty on platforms like Facebook, Instagram and X.
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Instagram for Business: Key Benefits and Best Practices
By Kiely Kuligowski | January 06, 2026
Instagram's 2 billion users, built-in shopping tools, and visual ads help businesses reach new customers, drive sales, and build brand engagement daily.
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Your Guide to Creating a Small Business Marketing Plan
By Skye Schooley | January 06, 2026
A marketing plan is essential for winning over customers. Follow these marketing plan templates and guidelines to create your marketing plan today.
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Entrepreneurs, Take Note: 9 Trends in Online Purchasing Habits
By Jennifer Dublino | January 05, 2026
E-commerce stores must stay on top of consumer shopping behavior. Learn about consumer trends and how to attract online customers via e-commerce platforms.
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How to Boost Customer Retention
By Jennifer Dublino | January 05, 2026
Keeping your existing customers keeps costs down while helping your company grow. Learn how to make customers happy enough to keep doing business with you.
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Strategies for Building Brand Trust Through Video
By Joe Forte | January 05, 2026
Video marketing brings brand exposure while building trust with customers. Learn five strategies for building brand trust and customer loyalty with video.
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How to Host a Successful Q&A on Facebook Live
By Jennifer Dublino | January 05, 2026
Facebook Live is an effective way to reach customers. Learn how to utilize Facebook Live Q&As to connect with customers, answer questions and drive sales.
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The 8 Most Effective Ways to Manage Your Online Reputation
By Jennifer Dublino | January 05, 2026
Managing your brand's online reputation is crucial. Learn to connect with your audience and make a good impression on people searching your brand online.
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Not Just a Game: Legal Considerations for Social Media Contests and Sweepstakes
By Jennifer Dublino | January 05, 2026
Contests and sweepstakes can be an engaging part of your social media marketing strategy. However, you must understand the laws governing their usage.
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These PR Mistakes Could Kill Your Business
By Julie Thompson | January 05, 2026
Public relations and marketing mistakes can irreparably harm your company to the point where you need to shut down. See what to avoid and get solutions.
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Text Message Laws Every Business Needs to Follow
By Danielle Fallon-O’Leary | January 05, 2026
Learn the key regulations governing SMS marketing, the penalties for noncompliance and how to keep your campaigns both effective and legal.
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Website Design Tips for Small Businesses
By Jennifer Dublino | January 05, 2026
Website design is a crucial marketing element, representing your business to customers and prospects. Learn how to plan and design an effective website.