Marketing

In order to grow your business, you need to get the word out about your products and services. That’s where marketing comes in. Whether you’re looking for low cost ways to reach your target audience or you have a budget for widespread advertising and public relations campaigns, our Marketing hub will help you tailor your messaging and expand your brand.

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Latest in Marketing News: Advice, Tips and Resources

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10 Mobile Device Marketing Strategies for Your Small Business

By Ben Mizes | January 28, 2026

If you’re not marketing your business on mobile devices, you may be losing money. Learn 10 mobile device marketing strategies to target smartphone users.

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Advertising Techniques: A Guide to Advertising for Small Businesses

By Adam Uzialko | January 28, 2026

Learn how to advertise your brand with pay-per-click, social media ads, display ads and more.

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How to Choose the Best Call Center Software

By Mark Fairlie | January 28, 2026

Cloud-based call center software costs $20-$200+ per user monthly. Key features include call blending, CRM integration, IVR systems, and 24/7 support.

person handing a credit card to a cashier holding a credit card reader

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Don’t Wait! Speed Up Your Checkout Lines With These 4 Tips

By Jennifer Dublino | January 28, 2026

POS systems can reduce checkout lines while helping you gather and maintain customer data. Learn how to speed up your checkout lines.

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Make ‘Em Smile: What Drives Successful Customer Satisfaction?

By Sean Peek | January 27, 2026

What do consumers want in their experience with companies? This is how your business can ensure great customer service.

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Why Efficient Customer Service Is Better Than Friendly Customer Service

By Jamie Johnson | January 27, 2026

Greeting your customers with a smile is important, but efficiency matters even more. Learn how to provide efficient customer service.

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How to Create a Contest That Makes Your Brand Go Viral

By Sean Peek | January 27, 2026

Contests can create excitement and engagement for your brand, and help find new customers. Learn how you can run a successful promotion.

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Best Customer Tracking Methods for Your Small Business

By Jennifer Post | January 27, 2026

Customer tracking helps companies understand who's buying their products and why. Learn what you should track and which customer tracking methods are best.

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Buyer Journey vs. Customer Journey: What’s the Difference?

By Skye Schooley | January 27, 2026

Learn how the buyer journey and customer journey connect to turn interest into loyalty and create a seamless growth experience.

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How Much Does a Billboard Cost

By Adam Uzialko | January 27, 2026

Billboard can increase visibility for your business, but the cost varies considerably depending on where you’re located.

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How Email and SMS Work Together to Strengthen Brand Marketing

By Adam Uzialko | January 27, 2026

Email and SMS marketing complement each other well. Here’s how to use both for your small business.

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30 Essential Data Analytics Terms Every Marketer Should Know

By Mark Fairlie | January 27, 2026

Every marketer should understand these 30 commonly used data analytics terms so they can create meaningful sales and campaign reports.

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7 Strategies to Make Your Google Ads Campaign a Success

By Chad Brooks | January 27, 2026

Google Ads can help you improve traffic and find more qualified prospects and customers. Learn seven strategies to make your Google Ads campaign a success.

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Back to Basics: Offline Marketing Tactics That Still Work in Today’s Digital World

By Max Freedman | January 26, 2026

Old-school advertising is still effective today. Here are nine offline marketing strategies that work in the digital world.

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Seeking Brand Advocates: How to Get Influencers to Market Your Product

By Jennifer Dublino | January 26, 2026

Influencer marketing can be an effective way to boost brand awareness and sales. Learn how to convince influencers to market your products the right way.

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Online Reputation Management and Why It Is Important

By Danielle Fallon-O’Leary | January 26, 2026

This guide describes online reputation management and how brands can use it to keep their public image positive.

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GDPR: Email Marketing in the Age of Digital Privacy

By Adam Uzialko | January 23, 2026

Digital privacy laws can impact how a business conducts email marketing campaigns. Here is what you should know before you push send.

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How Much Can a Bad Review Hurt Your Business?

By Jennifer Dublino | January 23, 2026

While businesses want positive reviews, a few bad ones may not always hurt you. Here is what you need to know about negative reviews.

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Why Every Brand Should Have a YouTube Channel

By Ron Stefanski | January 23, 2026

YouTube can put your business in front of a global audience and build your brand. Learn why YouTube is necessary and how to succeed on the video platform.

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What Are Email Open Rates?

By Jennifer Post | January 23, 2026

You should pay close attention to your email open rates. Here is how to calculate your open rate and improve it.

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How to Create a Market Research Plan

By Max Freedman | January 23, 2026

Market research plans define an existing problem and/or outline an opportunity. From there, the marketing strategy is broken down task by task.

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What Should You Do When a Client Ignores You?

By Miranda Fraraccio | January 23, 2026

Is your client dodging your emails and calls? It might be time to move forward. Here's how to handle the situation.

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Customer Delight: The New Standard in Customer Service

By Sean Peek | January 23, 2026

To delight a customer is to provide the unexpected. Here are seven key principles to providing a delightful customer service experience.

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How to Grow Your Email List

By Kiely Kuligowski | January 22, 2026

Your email list's quality is a critical element in your email marketing campaign's success. Learn 25 ways to grow an email list and what mistakes to avoid.

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Your Reputation Is Your Reality: How to Strengthen Your Company’s Public Image

By Jamie Johnson | January 22, 2026

Your brand reputation is important to your customers. Learn tips guaranteed to keep your reputation untarnished.

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7 Marketing Lessons From the Video Game Industry You Should Know

By Jared Atchison | January 22, 2026

Adapting techniques from the gaming world can help you do business better. Learn how the video game industry's practices can boost your marketing.

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A Guide to Creating a Customer Journey Map for Your Brand

By Adam Uzialko | January 22, 2026

Building a customer journey requires you to understand how your customers engage with your brand and what steps they take both before and after a purchase.

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5 Steps to Engaging Your Audience on Social Media

By Rachelle Gordon | January 22, 2026

Engage social media audiences through consistent posting, authentic storytelling, responding to comments, using visual content and analyzing engagement metrics.

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Entrepreneurs Love These 18 Tools for Conducting Market Research

By Nicole Fallon | January 21, 2026

Top market research tools include Tableau, Google Trends, BuzzSumo, Semrush, and Quora. Learn which 18 platforms help entrepreneurs make data-driven decisions.

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How to Transform Your Static Site into a Responsive Website

By Danielle Fallon-O’Leary | January 21, 2026

As consumers prefer smartphones over desktop computers, your site must be mobile responsive. Here's how to make your static site look good on all devices.

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