Marketing

Your website's About page is a marketing powerhouse that helps visitors get to know your brand. Learn best practices for creating an effective About page.

TikTok was banned in the U.S. in late 2024, leaving Instagram Reels, YouTube Shorts, and Triller as top alternatives for short-form video content.

Nearly half of professionals are influenced to keep working with vendors who send holiday gifts. Recipients expect $100 values but median spend is only $30.

More followers don’t always translate into sales, so is social media marketing still important for businesses? Here is why you should make the effort.

Virtual receptionists answer calls, take messages, and schedule appointments remotely for around $250 per month versus $30,000 or more for in-house staff.

Here are five tips for upgrading your reception area and making waiting a more positive experience for your customers.

Transparency builds customer trust, boosts loyalty and profits, and sets brands apart by fostering honest pricing, open communication and accountability.

Southwest Airlines excels at customer service by empowering employees, eliminating fees and maintaining a fun, people-first culture across all operations.

Learn how to target customers in your neighborhood and turn them into loyal clients.

: Facebook has seen an organic reach drop recently. Learn about Facebook's algorithm changes, what it means for marketers and how to improve your reach.

Monday.com is a visual project management platform starting at $13 per user per month with customizable dashboards, 250+ integrations and automation.

Email marketing has a high ROI when done right. Learn how to engage your email subscribers to boost sales and increase marketing campaign effectiveness.

While businesses want positive reviews, a few bad ones may not always hurt you. Here is what you need to know about negative reviews.

Choosing the right domain name for your business significantly impacts your branding efforts. Here's how to choose the one for your business.

Businesses use texting to support customer service strategies and boost customer satisfaction. Learn seven ways to use text messages for customer service.

Your customers seek entertainment and telling them a good story can create deeper connections, boost sales and drive company growth.

Email marketing campaigns can do more harm than good. Learn 10 best practices for email marketing to ensure effectiveness and better customer responses.

Find out the pros and cons of paid and organic social media marketing. Learn the right balance between both strategies.

Predatory customers are hurting your business. Learn the five types of toxic customers you may face and how to stop marketing to them.

Online shoppers sometimes worry about making purchases over the internet. Learn how to protect your customers and address their concerns.

Many retirees have turned side interests into income. Learn how to make money in retirement, including getting started, getting funding and paying taxes.

Textline offers robust communication and security features. Learn why it's our choice for the best text message marketing service for large businesses.

Do you want to rank higher on Google and make more sales? Find out how to determine if your site downloads too slowly and what will boost its speed.

Follow these tips to choose the right web host for your company website so that it's accessible and secure.

College students value companies with authenticity. Learn how to reach this demographic through social media and using online and traditional tactics.

Call center costs vary and many systems are available. Finding the right one for your business can be challenging. Here’s what you should consider.

Subscription websites foster recurring revenue and deliver content to your customers. Learn the primary components and benefits of subscription websites.

Email is an effective tool for connecting with customers. However, it's crucial to be considerate and respectful. Learn 10 important email etiquette tips.

Emotions help power buying decisions and increase the likelihood that customers will recommend your company to others.

Social media marketing is shifting to niche platforms, short-form video, influencer partnerships and AI tools — demanding agility and authenticity from brands.