Marketing

Lexie Lu, web designer and UX strategist, shares her insight on graphic design trends.

Social media helps small businesses boost visibility, engage customers, drive traffic and build brand loyalty on platforms like Facebook, Instagram and X.

Instagram's 2 billion users, built-in shopping tools, and visual ads help businesses reach new customers, drive sales, and build brand engagement daily.

A marketing plan is essential for winning over customers. Follow these marketing plan templates and guidelines to create your marketing plan today.

E-commerce stores must stay on top of consumer shopping behavior. Learn about consumer trends and how to attract online customers via e-commerce platforms.

Keeping your existing customers keeps costs down while helping your company grow. Learn how to make customers happy enough to keep doing business with you.

Video marketing brings brand exposure while building trust with customers. Learn five strategies for building brand trust and customer loyalty with video.

Facebook Live is an effective way to reach customers. Learn how to utilize Facebook Live Q&As to connect with customers, answer questions and drive sales.

Managing your brand's online reputation is crucial. Learn to connect with your audience and make a good impression on people searching your brand online.

Contests and sweepstakes can be an engaging part of your social media marketing strategy. However, you must understand the laws governing their usage.

Public relations and marketing mistakes can irreparably harm your company to the point where you need to shut down. See what to avoid and get solutions.

Learn the key regulations governing SMS marketing, the penalties for noncompliance and how to keep your campaigns both effective and legal.

Website design is a crucial marketing element, representing your business to customers and prospects. Learn how to plan and design an effective website.

Social media is a resource businesses can use to connect with customers and retain brand loyalty. Learn how to use social media for customer retention.

If you’re too busy to handle customer service, you may consider outsourcing. Before outsourcing customer service to a call center, learn the pros and cons.

Opt-in email marketing helps reach prospects who have already shown interest in your products or services and are more likely to buy. Learn how it works.

When you rank leads using lead scoring, you can better determine conversion point thresholds and increase sales efficiency. Learn how to score leads.

Discover how text message marketing helps drive customer engagement and increases purchasing, plus tips on which SMS services to use.

Text message marketing is a powerful tool for reaching your customers. See some SMS marketing examples and adapt them to your campaign.

Twitter adds a new dimension to customer support, offering proactive real-time support in a public environment. Learn to use Twitter for customer support.

Learn practical ways small businesses can leverage AI to generate content for marketing purposes.

Generating good leads can seem difficult for small businesses. Learn what mistakes to avoid, and some budget-friendly tactics.

Organic search is the world's best free source of sales and leads. Mastering technical SEO can help you rank higher on the search terms you want to win.

Loyalty programs can help companies land new customers and nurture them into devoted brand advocates. Here are five reasons why such promotions work.

There are lots of interesting blockchain developments in digital marketing, but no one's made a big breakthrough – at least, not yet.

Crisis communication strategies include being transparent, acting quickly, training spokespeople and using social media to maintain trust and control.

Stock photos can add graphics to your online content without producing the images yourself. Learn to find quality photos to create better brand messaging.

Here are some of the benefits of using Google Ads in your digital marketing strategy.

Learn the importance of mobile-friendly websites and how to make sure your site functions well on mobile devices.

Customers provide valuable insights into your business operations. Learn how to gather and take advantage of customer feedback to improve your business.