Marketing
In order to grow your business, you need to get the word out about your products and services. That’s where marketing comes in. Whether you’re looking for low cost ways to reach your target audience or you have a budget for widespread advertising and public relations campaigns, our Marketing hub will help you tailor your messaging and expand your brand.
Latest in Marketing News: Advice, Tips and Resources
Article
Is a Subscription Website Right for Your Business?
By Mark Fairlie | January 13, 2026
Subscription websites foster recurring revenue and deliver content to your customers. Learn the primary components and benefits of subscription websites.
Article
10 Reasons Why Small Businesses Should Use Affiliate Marketing
By Adam Enfroy | January 13, 2026
Launching an affiliate marketing program isn't as daunting or costly as you might think. Learn how your small business can benefit from it.
Article
Email Etiquette: 10 Ways to Respect Your Customers’ Time
By Skye Schooley | January 13, 2026
Email is an effective tool for connecting with customers. However, it's crucial to be considerate and respectful. Learn 10 important email etiquette tips.
Article
10 Tips for Choosing the Right Web Hosting Company
By Genia Stevens | January 13, 2026
Follow these tips to choose the right web host for your company website so that it's accessible and secure.
Article
How to Increase Sales With Business Text Messages
By Mark Fairlie | January 13, 2026
Connecting to your audience via text messaging can help a business grow. Learn tips for texts that engage leads, reduce no-shows, qualify leads and more.
Article
How Page Load Speed Affects Customer Behavior
By Mark Fairlie | January 12, 2026
Do you want to rank higher on Google and make more sales? Find out how to determine if your site downloads too slowly and what will boost its speed.
Article
Paid vs. Organic Social Media: How to Strike the Right Balance
By Skye Schooley | January 12, 2026
Find out the pros and cons of paid and organic social media marketing. Learn the right balance between both strategies.
Article
How to Engage Your Email Subscribers More Efficiently
By Amanda Hoffman | January 12, 2026
Email marketing has a high ROI when done right. Learn how to engage your email subscribers to boost sales and increase marketing campaign effectiveness.
Article
How to Build Trust With E-Commerce Customers
By Sammi Caramela | January 12, 2026
Online shoppers sometimes worry about making purchases over the internet. Learn how to protect your customers and address their concerns.
Article
8 Tips to Become a Better Brand Storyteller
By Jennifer Post | January 12, 2026
Your customers seek entertainment and telling them a good story can create deeper connections, boost sales and drive company growth.
Article
Marketing Fail: 5 Customers Who Want to Destroy Your Business
By Andrew McDermott | January 12, 2026
Predatory customers are hurting your business. Learn the five types of toxic customers you may face and how to stop marketing to them.
Article
Is Social Media Marketing Still Worth It?
By Jennifer Dublino | January 09, 2026
More followers don’t always translate into sales, so is social media marketing still important for businesses? Here is why you should make the effort.
Article
Leading With Transparency Promotes Customer Loyalty
By Austin Mac Nab | January 09, 2026
Transparency builds customer trust, boosts loyalty and profits, and sets brands apart by fostering honest pricing, open communication and accountability.
Article
Changing Perception: Simple Ways to Improve Your Customers’ Waiting Experience
By Jamie Johnson | January 09, 2026
Here are five tips for upgrading your reception area and making waiting a more positive experience for your customers.
Article
The Survival Guide to the Decline of Facebook’s Organic Reach
By Jolina Landicho | January 09, 2026
: Facebook has seen an organic reach drop recently. Learn about Facebook's algorithm changes, what it means for marketers and how to improve your reach.
Article
10 Ways to Get Good Customer Reviews
By Skye Schooley | January 09, 2026
Online review platforms are the new Yellow Pages. Here's how to bring in more positive online reviews for your business.
Article
14 Ways to Improve Your Local Marketing Strategy
By Stella Morrison | January 09, 2026
Learn how to target customers in your neighborhood and turn them into loyal clients.
Article
How Much Does It Cost to Build a Website?
By Amanda Hoffman | January 09, 2026
Website costs in 2025 range from $100 for a personal blog to over $20,000 for custom e-commerce. Learn pricing by site type, hidden fees, and DIY vs. agency pros and cons.
Article
How to Improve Your Social Media Presence
By Jennifer Dublino | January 09, 2026
Social media marketing is an effective and affordable way to connect with your target market. Follow these tips to strengthen your social media presence.
Article
11 Signs a Customer Is Not Worth Your Time
By Jennifer Dublino | January 09, 2026
The customer isn't always right. Some customers are toxic or consume too many of your resources. Here's how to identify when to part ways.
Article
SMS Marketing vs. Mobile Marketing: Where, When and How to Use Them
By Jennifer Dublino | January 09, 2026
SMS marketing is text message marketing and mobile marketing refers to a multichannel digital marketing strategy. Learn how to use both marketing methods.
Article
Using Coupons to Drive Engagement and Retention
By Julie Thompson | January 09, 2026
Your customers want custom offers. Here's how you can use technology to offer coupons that engage customers and boost your bottom line.
Article
Reddit Marketing: A Full Guide
By Danielle Fallon-O’Leary | January 07, 2026
Discover the benefits and best practices for marketing and advertising your business on Reddit.
Article
How to Boost Online Awareness of Your Brand
By Natalie Hamingson | January 07, 2026
Without effective brand awareness, your business will get buried by the competition. Here's how to make your business stand out online.
Article
How Influencer Marketing Fraud Scams Businesses
By Julie Thompson | January 07, 2026
Influencer marketing can benefit your business, but before hiring someone, make sure you do your homework and research their true influence.
Article
How to Create Your Own Email Domain: A Complete Guide
By Amanda Hoffman | January 06, 2026
Learn how to create your own email domain to boost your business credibility today.
Article
Social Media Stars: How Much Do They Really Make?
By Jennifer Dublino | January 06, 2026
Social media influencers are in demand, with brands seeking more sponsored content. Learn how much social media stars earn and how they make their money.
Article
What Makes Customer Loyalty So Important
By Max Freedman | January 06, 2026
Boost customer loyalty with rewards, referrals, and great service to drive repeat business and long-term growth.
Article
Social Media Fails: Mistakes Brands Must Avoid
By Julie Thompson | January 06, 2026
Social media fails from Burger King, Netflix and more show how poorly timed or tone-deaf posts can backfire. See case studies and best practices.
Article
How to Write an Executive Summary for a Marketing Plan
By Max Freedman | January 06, 2026
Learn how to write a compelling marketing plan executive summary with expert tips, essential components and a template to secure stakeholder buy-in fast.