Buying Guides
Latest: Advice, Tips and Resources
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Entrepreneurs, Take Note: 9 Trends in Online Purchasing Habits
By Jennifer Dublino | January 05, 2026
E-commerce stores must stay on top of consumer shopping behavior. Learn about consumer trends and how to attract online customers via e-commerce platforms.
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14 KPI Tools to Track Your Business’s Goals
By Skye Schooley | January 05, 2026
Key performance indicators (KPIs) measure how effective your company is at achieving its goals. Learn how to find the right tools to track your business.
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Why You Need an Acceptable Use Policy and How to Create One
By Andrew Martins | January 05, 2026
An acceptable use policy governs employee computer and internet use in the workplace. Learn what to include and how to create one.
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How to Boost Customer Retention
By Jennifer Dublino | January 05, 2026
Keeping your existing customers keeps costs down while helping your company grow. Learn how to make customers happy enough to keep doing business with you.
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Strategies for Building Brand Trust Through Video
By Joe Forte | January 05, 2026
Video marketing brings brand exposure while building trust with customers. Learn five strategies for building brand trust and customer loyalty with video.
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C-Suite Job Titles: What Do They Really Mean?
By Adam Uzialko | January 05, 2026
New C-suite job titles can be confusing. Here's a breakdown of traditional and modern C-suite roles and why job titles must adapt to a changing workforce.
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Contingency Management Theory Explained
By Sean Peek | January 05, 2026
Contingency management theory says there’s no one-size-fits-all approach — leaders must adapt strategies based on people, tasks and the environment.
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Should Your Business Customize Its Products?
By Jamie Johnson | January 05, 2026
Customized and personalized products are becoming popular as companies gain more access to consumer data. Here is what your business needs to know.
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What Is a Discretionary Bonus?
By David Gargaro | January 05, 2026
A nuanced understanding is crucial when offering compensation beyond employees' agreed-upon salary or wages.
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Guide to Employee Bonuses
By David Gargaro | January 05, 2026
Employee bonuses are any compensation paid in excess of an employee's base salary or hourly wage. Learn how to structure and implement employee bonuses.
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How to Host a Successful Q&A on Facebook Live
By Jennifer Dublino | January 05, 2026
Facebook Live is an effective way to reach customers. Learn how to utilize Facebook Live Q&As to connect with customers, answer questions and drive sales.
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Samsung Pay vs. Google Pay vs. Apple Pay: Which Is Best?
By Adam Uzialko | January 05, 2026
Compare Samsung Pay, Google Pay and Apple Pay. See compatibility, features, security, merchant acceptance and ease of use.
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Grow Your Small Business by Outsourcing Business Processes
By Jennifer Dublino | January 05, 2026
Outsourcing certain tasks can help you save money you'd otherwise spend on non-revenue-producing employees. Here's how and what to outsource.
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Guide to Marketing Certifications
By Max Freedman | January 05, 2026
Boost your marketing career with these top marketing certifications from universities, industry groups and digital platforms. See costs, ROI and more.
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17 Things to Look for When Hiring Freelancers
By Miranda Fraraccio | January 05, 2026
Hiring the right freelancer for your company can be challenging. Learn how to evaluate freelancers' skills, experience and reliability before hiring them.
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The 8 Most Effective Ways to Manage Your Online Reputation
By Jennifer Dublino | January 05, 2026
Managing your brand's online reputation is crucial. Learn to connect with your audience and make a good impression on people searching your brand online.
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Frank and Lillian Gilbreth’s Time & Motion Management Theory
By Miranda Fraraccio | January 05, 2026
Learn how Frank and Lillian Gilbreth’s management theory revolutionized workplace efficiency through motion study and standardization.
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5 Steps to Remove a Shareholder
By Stella Morrison | January 05, 2026
Although removing a majority shareholder can be difficult, it is possible. Here are the steps to make the process a smooth one.
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How to Become a Full-Time Airbnb Entreprener
By Mark Fairlie | January 05, 2026
Airbnb has revolutionized rentals, giving entrepreneurs a way to earn. Learn how to start and grow a successful Airbnb business with this guide.
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You Can Start a Business With as Little as $0: A Complete 2026 Guide
By Tom Drake | January 05, 2026
It is possible to go into business with limited startup capital. Here is how to become a successful entrepreneur, even without huge assets.
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How to Open a Cannabis Dispensary Legally: Complete 2026 Guide
By Mark Fairlie | January 05, 2026
Cannabis is a big business. Here is a startup guide for how you can enter this industry legally.
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Not Just a Game: Legal Considerations for Social Media Contests and Sweepstakes
By Jennifer Dublino | January 05, 2026
Contests and sweepstakes can be an engaging part of your social media marketing strategy. However, you must understand the laws governing their usage.
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Background Checks: Can You DIY?
By Skye Schooley | January 05, 2026
Learn how to run a personal background check, what to look for and how it can help you avoid surprises during your job search.
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These PR Mistakes Could Kill Your Business
By Julie Thompson | January 05, 2026
Public relations and marketing mistakes can irreparably harm your company to the point where you need to shut down. See what to avoid and get solutions.
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Text Message Laws Every Business Needs to Follow
By Danielle Fallon-O’Leary | January 05, 2026
Learn the key regulations governing SMS marketing, the penalties for noncompliance and how to keep your campaigns both effective and legal.
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What is an Environmental Scan?
By Ken Gosnell | January 05, 2026
Environmental scanning is when leaders survey the landscape of competitors, customers and innovations. See how environmental scanning gives CEOs an edge.
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How Businesses Can Support Other Local Small Businesses
By Jennifer Post | January 05, 2026
You've asked your customers to buy local and you should too. Here's why your local B2B purchases have a positive ripple effect on the SMB community.
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Website Design Tips for Small Businesses
By Jennifer Dublino | January 05, 2026
Website design is a crucial marketing element, representing your business to customers and prospects. Learn how to plan and design an effective website.
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Time for Change: When to Rebrand and How to Begin the Process
By Julie Thompson | January 05, 2026
Businesses rebrand for various reasons, including growth and new market outreach. Learn how to begin rebranding and what rebranding mistakes to avoid.
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What Are Cash Advances and How Do They Work?
By Donna Fuscaldo | January 05, 2026
Cash advances are short-term loans that don't need an application or credit check, but they aren't always a good option. Learn cash advance pros and cons.