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Everything you need to know about marketing to drive new sales, and how to keep your existing customer base.

Latest in Marketing News: Advice, Tips and Resources

Article
Make ‘Em Smile: What Drives Successful Customer Satisfaction?
By Sean Peek | February 21, 2023

What do consumers want in their experience with companies? This is how your business can ensure great customer service.

Article
Small Business Blogging: 6 Reasons It Works and Tips for Execution
By Jennifer Post | February 21, 2023

Learn six reasons why you need to start a blog for your small business, and how to do it right.

Article
Build Your List: How to Get People to Subscribe to Your Blog
By Jennifer Dublino | February 21, 2023

Getting people to subscribe to your blog moves them down the sales funnel toward becoming a customer. Learn how to increase your blog subscriber list.

Article
Keep It Simple: Why Businesses Need to ‘KISS’ More and How to Do It
By Sean Peek | February 21, 2023

Learn how you can use the KISS principle in your business to improve relationships and make your team more creative at little cost.

Article
How to Choose the Best Call Center Software
By Mark Fairlie | February 21, 2023

Think you know what call center software does? Think again. In the last five years, it's evolved, integrating with SMS, messaging apps, video calls and more.

Article
Could IVR Systems Improve Your Marketing Company?
By Sean Peek | February 21, 2023

Check out these ways interactive voice response systems can improve your business’s customer service and positively impact your brand.

Article
How to Use Data Science to Get Ahead in Business
By Mark Fairlie | February 21, 2023

Big data isn't just for big businesses. Find how small businesses can use data science and what the benefits are.

Article
How to Provide an Honest and Ethical User Experience
By Sean Peek | February 21, 2023

When creating software and apps, businesses should strive for a user experience that doesn't exploit others. Here's how to keep ethics a priority.

Nike CFO
Article
Nike CMO: Your Campaign Needs One Page for Success
By Marty Beckerman | February 21, 2023

Nike’s branding tips revealed by Greg Hoffman.