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Everything you need to know about marketing to drive new sales, and how to keep your existing customer base.

Latest in Marketing News: Advice, Tips and Resources

Article
What Is Opt-in Email Marketing?
By Jennifer Post | February 21, 2023

Opt-in email marketing uses voluntary email collection methods to market products and services to potential customers. Learn how it works.

Business owner working on a laptop
Article
How to Write a Welcome Email
By Rachelle Gordon | February 21, 2023

Welcome emails are a crucial part of a marketing campaign. Learn more about welcome emails, how to create one, and best practices.

Article
Email Pop-Up Benefits and Examples
By Rachelle Gordon | February 21, 2023

Email pop-up boxes can help grow your business. Learn more in this complete guide.

Article
Why You Should Ditch No-Reply Emails
By Rachelle Gordon | February 21, 2023

No-reply emails can lead to massive marketing headaches. Discover best practices in this guide.

Article
Email Retargeting Campaigns and Best Practices
By Rachelle Gordon | February 21, 2023

Retargeting emails help boost conversions. Discover how to integrate them with your marketing campaigns.

Article
Email Design Guide (With Examples)
By Rachelle Gordon | February 21, 2023

Email is a critical marketing tool. Discover how to design your own in this complete guide that includes best practices and campaign examples.

Article
15 Successful Text Message Marketing Examples
By Shannon Flynn | February 21, 2023

Text message marketing is a powerful tool for reaching your customers. See some SMS marketing examples and adapt them to your campaign.

Article
The Rush Is Coming: How Your Business Can Win Black Friday
By Jennifer Dublino | February 21, 2023

For many retailers, Black Friday sales make the difference between a great year and a so-so year. Here's how to make the most of this important day.

Public relations planning
Article
These PR Mistakes Could Kill Your Business
By Julie Thompson | February 21, 2023

Public relations and marketing mistakes can irreparably harm your company to the point where you need to shut down. See what to avoid and get solutions.

Corporate gift giving
Article
Does Corporate Gift-Giving Produce The Desired Outcome?
By Ryan McGonagill | February 21, 2023
Winning Time movie still
Article
Winning Time: Turn Your Marketing and Sales Teams Into a “Magic” Duo
By business.com editorial staff | February 21, 2023

With the right synergy, it’ll be “Showtime” at your business.

Prey movie poster
Article
By Dropping “Predator,” Prey Shows How to Trust Your Audience
By business.com editorial staff | February 21, 2023

Sometimes a brand is so successful that it’s bigger than a name-drop.

marketing meeting
Article
The 7 Biggest Business Lies Ever Told
By Jamie Johnson | February 21, 2023

From Facebook to Wells Fargo, some of the world's top companies have been caught in pretty big scandals. Here are the details – and key takeaways.

woman on camera making a video
Article
Tick-Tock: How to Get Your Business on TikTok Before It’s Too Late
By Julie Thompson | February 21, 2023

Learn how to get your business on TikTok and how to ensure you get the most out of it.

Tommy Boy movie still
Article
How Tommy Boy Depicts the Power of Spin Selling
By business.com editorial staff | February 21, 2023

Classic comedy is a tutorial on Situation, Problem, implication, and Need-Payoff.

Nike CFO
Article
Nike CMO: Your Campaign Needs One Page for Success
By Marty Beckerman | February 21, 2023

Nike’s branding tips revealed by Greg Hoffman.

Article
How to Make Sure Your Business Doesn’t Go Viral for the Wrong Reasons
By Julie Thompson | February 21, 2023

Follow these strategies to create a successful marketing campaign, so your business doesn't go viral on social media for the wrong reasons.