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Everything you need to know about marketing to drive new sales, and how to keep your existing customer base.

Latest in Marketing News: Advice, Tips and Resources

Article
How to Make Money in Retirement: A Guide to Turning a Hobby into a Side Business
By Chad Brooks | February 21, 2023

Many retirees have turned side interests into income. Learn how to make money in retirement, including getting started, getting funding and paying taxes.

Article
Understanding Customer Emotions and Addressing Them in Your Sales Strategy
By Sean Peek | February 21, 2023

Emotion is the driving force in today's buying process. Learn how to tap the feelings that drive customers' buying decisions.

Article
How to Make Your Website Mobile Friendly
By Julie Thompson | February 21, 2023

Learn the importance of mobile-friendly websites and how to make sure your site functions well on mobile devices.

Article
How Will Blockchain Affect Digital Marketing?
By Mark Fairlie | February 21, 2023

There are lots of interesting blockchain developments in digital marketing, but no one's made a big breakthrough – at least, not yet.

Article
Snail Mail Will Rescue Your Digital Campaigns From Tech Uncertainty
By Mark Fairlie | February 21, 2023

Postal mail is a great way to improve responsiveness from your digital marketing campaigns. Find out why it performs so well, even among elusive Gen Zers.

Article
How to Boost Your Email Lead List Through Social Media
By Sean Peek | February 21, 2023

You can build a lean, more effective email lead list by marketing your product through social media. Here's how.

Article
How to Provide an Honest and Ethical User Experience
By Sean Peek | February 21, 2023

When creating software and apps, businesses should strive for a user experience that doesn't exploit others. Here's how to keep ethics a priority.

Article
How to Create an Accessible E-Commerce Website
By Nathan Resnick | February 21, 2023

These ADA compliance tips can help you make your e-commerce website accessible for people with disabilities.

Article
Using Coupons to Drive Engagement and Retention
By Sean Peek | February 21, 2023

Your customers want custom offers. Here's how you can use technology to offer coupons that engage customers and boost your bottom line.

Article
Trends That Will Shape Market Segmentation in 2023
By Sean Peek | February 21, 2023

Keep your business competitive by paying attention to these five market segmentation trends that will help you stay ahead of the game.

Article
How to Avoid Creating an Annoying Email Campaign
By Andrew Martins | February 21, 2023

Annoying potential customers with a bad email marketing campaign is a surefire way to lose potential sales. These tips will help you avoid that fate.

Article
The Pros and Cons of Outsourced Customer Service
By Marisa Sanfilippo | February 21, 2023

If you're too busy to handle customer service, you may consider outsourcing. Before outsourcing customer service to a call center, learn the pros and cons.

Article
Postcards vs. Letters: Which Is the Better Direct Mail Marketing Strategy?
By Kent Moon | February 21, 2023

Direct mail marketing can generate leads and diversify your marketing strategy. Learn the benefits of postcards and letters in direct mail marketing.

Article
What Marketers Need to Know About People’s Social Media Patterns During the Pandemic
By Victor Snyder | February 21, 2023

You may need to market your business differently now. Here are some lessons and new best practices to embrace the pandemic's social media trends.

Article
Small Business Guide to Using Google Analytics
By Kiely Kuligowski | February 21, 2023

Google Analytics is an essential tool for your business website. Learn what it is and how to use it.

Article
Website Design Tips for Small Businesses
By Jennifer Dublino | February 21, 2023

Website design is a crucial marketing element, representing your business to customers and prospects. Learn how to plan and design an effective website.

Article
How to Draft an Email Newsletter (With templates)
By Rachelle Gordon | February 21, 2023

Email newsletters educate and engage subscribers in an efficient manner. Learn how to create one, even if you don't have any graphic design experience.

Article
What Is Opt-in Email Marketing?
By Jennifer Post | February 21, 2023

Opt-in email marketing uses voluntary email collection methods to market products and services to potential customers. Learn how it works.

Business owner working on a laptop
Article
How to Write a Welcome Email
By Rachelle Gordon | February 21, 2023

Welcome emails are a crucial part of a marketing campaign. Learn more about welcome emails, how to create one, and best practices.

Article
Email Design Guide (With Examples)
By Rachelle Gordon | February 21, 2023

Email is a critical marketing tool. Discover how to design your own in this complete guide that includes best practices and campaign examples.

Public relations planning
Article
These PR Mistakes Could Kill Your Business
By Julie Thompson | February 21, 2023

Public relations and marketing mistakes can irreparably harm your company to the point where you need to shut down. See what to avoid and get solutions.

marketing meeting
Article
The 7 Biggest Business Lies Ever Told
By Jamie Johnson | February 21, 2023

From Facebook to Wells Fargo, some of the world's top companies have been caught in pretty big scandals. Here are the details – and key takeaways.

woman on camera making a video
Article
Tick-Tock: How to Get Your Business on TikTok Before It’s Too Late
By Julie Thompson | February 21, 2023

Learn how to get your business on TikTok and how to ensure you get the most out of it.

Nike CFO
Article
Nike CMO: Your Campaign Needs One Page for Success
By Marty Beckerman | February 21, 2023

Nike’s branding tips revealed by Greg Hoffman.

Article
How to Make Sure Your Business Doesn’t Go Viral for the Wrong Reasons
By Julie Thompson | February 21, 2023

Follow these strategies to create a successful marketing campaign, so your business doesn't go viral on social media for the wrong reasons.