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Marketing and Sales

Everything you need to know about marketing to drive new sales, and how to keep your existing customer base.

Latest in Marketing News: Advice, Tips and Resources

Article
How and Where to Buy a Website Domain
By Andrew Martins | October 27, 2020

Learn the steps involved in registering and buying your business website domain.

Article
Leading With Transparency Promotes Customer Loyalty
By Austin Mac Nab | October 26, 2020

Companies that embrace transparency as a core business value find that it leads to consumer trust, loyalty and business success. Here are four areas businesses can be transparent with customers.

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Article
Pros and Cons of an Instagram Business Account
By Kiely Kuligowski | October 26, 2020

Wondering if an Instagram business account is worth it? Check out these pros and cons of personal and business accounts.

Article
5 Tips for Boosting Sales With Conversion-Based Web Design
By Thomas Griffin | October 23, 2020

Nailing conversion-based web design means more people will spend time interacting with your business. If you get this part of your strategy right, you'll boost profits and customer trust.

Article
How to Use Instagram Stories for Business
By Kiely Kuligowski | October 23, 2020

Wondering how to make Instagram Stories work for business? Check out our guide for tips and examples.

Article
5 Ways to Grow Your Business with Google Analytics
By Chris Christoff | October 22, 2020

Google Analytics offers a wealth of information about consumer browsing habits and behavior. Its features let you critically examine your website for ways to improve the design and visitor flow.

Article
What You Can Learn From the Best Instagram Business Accounts
By Kiely Kuligowski | October 22, 2020

Learn from some of the top accounts on Instagram and see what works for them.

Article
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How to Use Webinars and Live Video Conference to Generate Leads and Drive Sales
By Nicole Fallon | October 21, 2020

Video conference software can be more than an internal communications tool – it can also help you drive sales.

Article
5 Reasons You Should Consider Using a Virtual Receptionist
By Adam Uzialko | October 20, 2020

Virtual receptionists, also known as answering services, can improve your customer service while freeing up your staff to focus on more pressing tasks.

Article
Small Business Guide to Using Google Analytics
By Kiely Kuligowski | October 20, 2020

Google Analytics can be incredibly useful in boosting your business and informing your marketing strategy. Here's how to use it effectively.

Article
8 Tips for Generating More Engagement on Facebook
By Max Freedman | October 20, 2020

Facebook engagement is important for brand visibility and customer loyalty. Here's how to calculate and boost your audience engagement on Facebook.

Article
What's an Inbound Call Center? Should You Consider Using One?
By Adam Uzialko | October 19, 2020

Inbound call centers or contact centers specialize in customer experience and engagement. How could a contact center help your small business grow?

Article
13 Ways to Track Trends on Social Media
By Max Freedman | October 19, 2020

Understanding social media trends enables you to respond accordingly, thus improving your social media marketing strategy. Here's how to monitor social media trends.

Category
The Best Electronic Medical Records
By Adam Uzialko | October 18, 2020

This guide explains the importance of EMR systems and medical practice management software to medical practices, how to choose the right platform for your organization, and which EMR systems and...

Article
7 Essential Components of Excellent Customer Service
By Megan Totka | October 16, 2020

The longevity of your brand rides on the outcome of each interaction your team has with your customers.

Category
The Best Online Reputation Management Providers of 2020
By Skye Schooley | October 15, 2020

Which is the best online reputation management service for your business?

Article
The New Marketing Dichotomy: Be Agile or Be Obsolete
By Andrea Fryrear | October 14, 2020

Remote work has proven to be effective, but it can become a recipe for misalignment and miscommunication if the right processes aren't in place. Agile was built for just such situations.

Article
6 Tips to Keep Your Emails Out of Gmail's Promotions Folder
By Jake Eisenberg | October 14, 2020

While email marketing is still effective, the Gmail Promotions tab has made it more challenging for marketers to get their emails opened. There are six ways to get your emails to show up in...

Article
Small Business Guide to Hiring a Social Media Manager
By Kiely Kuligowski | October 14, 2020

A social media manager is responsible for creating and monitoring your social media content. Here's what to look for when hiring one.

Article
E-Commerce Marketing Strategies for Solopreneurs
By Guy Sheetrit | October 13, 2020

One major challenge among solopreneurs is that they lack the budget and reach that big brands possess. Apply these four that other successful companies have used to boost your business.

Article
11 Powerful Reasons to Invest in CRM Software
By Rohit Prasanna | October 13, 2020

Learn how CRM software can help you run your business more efficiently.

Article
Authenticity Sells: 5 Tips for Overcoming Impostor Syndrome
By Dr. Cindy McGovern | October 12, 2020

If you or members of your sales staff feel like they need to adopt an alternate persona, now is a good time to evaluate that notion. Customers tend to buy from people they know, like and trust.

Article
Things You Should Know Before Hiring a Call Center
By Adam Uzialko | October 12, 2020

Hiring a call center can be a tough decision. Here's what you should know before you partner with a service.

Article
How to Grow Your Email List
By Kiely Kuligowski | October 12, 2020

A quality email list is a vital part of email marketing and can determine the success of your campaign. Here's how to build one.