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Everything you need to know about marketing to drive new sales, and how to keep your existing customer base.

Latest in Marketing News: Advice, Tips and Resources

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4 Benefits of Using Social Media to Grow Your Small Business
By Jennifer Dublino | March 08, 2023

Every business can benefit from social media, no matter its size or industry. Learn four benefits of using social media and pitfalls to watch out for.

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Amazon Business Features Your Small Business Can Use
By Max Freedman | March 06, 2023

Amazon Business offers useful features your business can use to boost sales and revenue. Here's how to take full advantage of Amazon Business tools.

Salespeople discussing numbers
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You’ve Got Leads, but Why Aren’t They Buying?
By Jennifer Dublino | March 06, 2023

Understand why leads aren't turning into sales and how to turn potential customers into buyers.

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Graphic Design Trends and Predictions for the Industry’s Future
By Lexie Lu | March 06, 2023

Lexie Lu, web designer and UX strategist, shares her insight on graphic design trends.

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How to Repurpose Old Content to Boost Marketing Results
By Jennifer Dublino | March 06, 2023

Save time on content creation and get more results by repurposing existing content. Learn how to repurpose content, find new audiences, and boost SEO.

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11 Social Media Networks to Use for Personal Branding
By Jennifer Dublino | March 03, 2023

Personal branding can help you in your current business and in the future. Start building your personal brand with these 11 social media platforms.

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Why Efficient Customer Service Is Better Than Friendly Customer Service
By Jamie Johnson | March 03, 2023

Greeting your customers with a smile is important, but efficiency matters even more. Learn how to provide efficient customer service.

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No Need for Reinvention: 10 Ways to Repurpose Your Blog Content for More Traffic
By Mark Fairlie | March 03, 2023

Refreshing and repurposing blog posts can improve your site ranking, create more value, and attract new audiences. Learn how to repurpose your blog content.

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7 Strategies to Make Your Google Ads Campaign a Success
By Chad Brooks | March 03, 2023

Google Ads can help you improve traffic and find more qualified prospects and customers. Learn seven strategies to make your Google Ads campaign a success.

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How to Create Community Around Your Brand
By Jennifer Dublino | March 02, 2023

Cultivating a fan community around your brand and products can create marketing and retention opportunities. Learn how to build a robust brand community.

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How Projection Mapping Is Changing the Ad World
By Sean Peek | March 02, 2023

Projection mapping can transform buildings into works of art and garner lots of attention. Here is how to use this marketing technique.

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How to Choose the Right Digital Marketing Strategy for Your Business
By Jennifer Dublino | March 02, 2023

Online marketing is crucial for business success. Learn how to assess your options and create an effective digital marketing strategy for your business.

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Use Role-Playing to Engage Your Sales Force
By Mark Fairlie | March 01, 2023

Sales skills can be taught, and role-playing is a great way to improve them. Here are tips and examples to incorporate role-playing into your training.

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Why Responding to All Your Online Reviews Is Critical
By Jennifer Dublino | February 22, 2023

Online reviews are an important part of your small business's reputation. It's also important to respond to every review you receive, positive or negative.

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Studio and Set Design Basics for Video Marketing
By Sean Peek | February 21, 2023

As more companies use video content in their branding, they're investing in studio space and capabilities. Learn the basics for setting up a studio.

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Tips to Improve Customer Service on Your E-commerce Site
By Max Freedman | February 21, 2023

When you sell online, it's essential to make customer service personable. Learn how to sell excellent service, not just a product.

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The Face of Your Brand: Product Label Design Tips to Help You Attract Customers
By Julie Thompson | February 21, 2023

Product packaging, including the materials used and the color palette, can give you a competitive edge. Follow these strategies to attract customers.

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The Rule of 9’s: Will Charm Pricing Work for Your Business?
By Kimberlee Leonard | February 21, 2023

Don't leave your pricing strategy to guesswork. Charm pricing has been proven to lift sales, but will it work for you? Read on to learn more.

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Customer Service Crimes: This Is Why Your Business Is Failing
By Julie Thompson | February 21, 2023

Customer service problems cause many business failures. Learn to put customers at the forefront of your business to boost sales, loyalty and trust.

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Promo Code Paradise: Using Discount Coupons to Skyrocket E-Commerce Sales
By Sean Peek | February 21, 2023

One of the many things that make a shopper's heart skip a beat is promo codes. Learn how to use discount codes to grow your sales.

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Make ‘Em Smile: What Drives Successful Customer Satisfaction?
By Sean Peek | February 21, 2023

What do consumers want in their experience with companies? This is how your business can ensure great customer service.

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Small Business Blogging: 6 Reasons It Works and Tips for Execution
By Jennifer Post | February 21, 2023

Learn six reasons why you need to start a blog for your small business, and how to do it right.

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Build Your List: How to Get People to Subscribe to Your Blog
By Jennifer Dublino | February 21, 2023

Getting people to subscribe to your blog moves them down the sales funnel toward becoming a customer. Learn how to increase your blog subscriber list.

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Keep It Simple: Why Businesses Need to ‘KISS’ More and How to Do It
By Sean Peek | February 21, 2023

Learn how you can use the KISS principle in your business to improve relationships and make your team more creative at little cost.

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Reinventing Business Intelligence: 10 Ways Big Data Is Changing Business
By Jennifer Dublino | February 21, 2023

What is big data, and how can you use it to increase your business's success?

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How to Choose the Best Call Center Software
By Mark Fairlie | February 21, 2023

Think you know what call center software does? Think again. In the last five years, it's evolved, integrating with SMS, messaging apps, video calls and more.

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Could IVR Systems Improve Your Marketing Company?
By Sean Peek | February 21, 2023

Check out these ways interactive voice response systems can improve your business’s customer service and positively impact your brand.

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Best Brand-Building Marketing Agencies
By Sean Peek | February 21, 2023

In today's market, branding is everything. See which marketing agency might be able to help you build a stellar brand.

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13 Tips to Win Customers Over the Phone
By Max Freedman | February 21, 2023

This guide includes tips on how to drive sales over the phone.

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11 Steps to Engaging Your Audience on Social Media
By Rachelle Gordon | February 21, 2023

Check out these tips and best practices for creating social media campaigns that will save you time and net impressive results.