Marketing and Sales

Survey data can provide valuable insight into your customers and their needs. Here’s how to use this data to inform your marketing strategy.

Measuring ROI for digital marketing campaigns can be tricky. Here's how to do it and when you should consider other metrics.

Classic comedy is a tutorial on Situation, Problem, implication, and Need-Payoff.

Sometimes a brand is so successful that it’s bigger than a name-drop.

Learn how to build a customer journey map for your small business.

Social media has changed marketing. Learn how to create a social media marketing strategy, what to avoid, and how to ensure successful social media campaigns.

Social media is a resource businesses can use to connect with customers and retain brand loyalty. Learn how to use social media for customer retention.

Adapting techniques from the gaming world can help you do better business. Learn how the video game industry's practices can boost your marketing.

An account management strategy dictates how you handle your company's accounts. Learn how to prioritize your accounts and keep your business on track.

Small businesses can build an SEO strategy to find new customers, boost website traffic, and build credibility. Learn tips for creating an SEO strategy.

YouTube can be a powerful way for your business to build a digital community. Here are tips on how to build your audience.

Influencer marketing can benefit your business, but before hiring someone, make sure you do your homework and research their true influence.

Call center costs vary and many systems are available. Finding the right one for your business can be challenging. Here’s what you should consider.

Developing accurate customer personas is key to your company's success. Here are the components your personas should include and how to use them.

Check out these branding tips for business owners to connect with Generation Z and millennial consumers.

E-commerce is a popular way to expand reach, but you need a marketing strategy to do it well. Here's how to do online selling properly.

Companies are struggling to find and retain data analytics talent. Find out why there's a shortage of data analysts and what your business can do.

A sales funnel is the step-by-step process that a prospect follows to become your customer.

While sales careers require a variety of skills, emotional intelligence may be one of the most important. Learn why emotional intelligence matters in sales.

Offering money-back guarantees has both pros and cons. See whether a money-back guarantee is right for your business.

Generating good leads can seem difficult for small businesses. Learn what mistakes to avoid, and some budget-friendly tactics.

Stock photos can add graphics to your online content without producing the images yourself. Learn to find quality photos to create better brand messaging.

Here are some of the benefits of using Google Ads in your digital marketing strategy.

Amazon Business offers useful features your business can use to boost sales and revenue. Here's how to take full advantage of Amazon Business tools.

Understand why leads aren't turning into sales and how to turn potential customers into buyers.

Lexie Lu, web designer and UX strategist, shares her insight on graphic design trends.

Sales skills can be taught, and role-playing is a great way to improve them. Here are tips and examples to incorporate role-playing into your training.

Don't leave your pricing strategy to guesswork. Charm pricing has been proven to lift sales, but will it work for you? Read on to learn more.

Check out these ways interactive voice response systems can improve your business’s customer service and positively impact your brand.

Big data isn't just for big businesses. Find how small businesses can use data science and what the benefits are.