Marketing and Sales

Annoying potential customers with a bad email marketing campaign is a surefire way to lose potential sales. These tips will help you avoid that fate.

Email is an effective marketing channel. Discover how to set goals and achieve them through targeted email marketing.

If you're too busy to handle customer service, you may consider outsourcing. Before outsourcing customer service to a call center, learn the pros and cons.

Direct mail marketing can generate leads and diversify your marketing strategy. Learn the benefits of postcards and letters in direct mail marketing.

Measuring ROI for digital marketing campaigns can be tricky. Here's how to do it and when you should consider other metrics.

Tips on ensuring that your subscribers open and read your company emails.

Retargeting offers brands a way to deliver ads more efficiently to users who are likely make a purchase. Here's how to use it for your business.

Every sale starts with a lead. To boost sales, you should focus on generating more leads.

Digital privacy laws like GDPR and CCPA limit what you can and cannot do when it comes to email marketing. Here's what you should know about data privacy.

You may need to market your business differently now. Here are some lessons and new best practices to embrace the pandemic's social media trends.

Get the most out of each Instagram post with these best practices.

Learn how to build a customer journey map for your small business.

Discover how you can use email marketing to reduce your abandoned cart rate and improve conversions.

Follow these six steps to increase the likelihood of your emails landing in Gmail's Primary folder.

Google Analytics is an essential tool for your business website. Learn what it is and how to use it.

Is switching from your personal Instagram account to a business account really worth it? Discover the pros and cons of business Instagram accounts.

Website design is a crucial marketing element, representing your business to customers and prospects. Learn how to plan and design an effective website.

Discover the best way to track your email marketing success through analytics and other metrics.

E-commerce is a popular way to expand reach, but you need a marketing strategy to do it well. Here's how to do online selling properly.

LinkedIn is an important platform for all businesses. Get a step-by-step guide on how to set up a LinkedIn business page the right way.

Why your brand needs a YouTube channel and steps you can take to turn your existing blog posts into video content.

This guide explains automated email sequences, how they work and how they benefit small businesses. It also includes examples.

When running a text message marketing campaign, how should your business use SMS and MMS messaging? This guide explains the benefits of each and how to use

Understanding metrics like click-through rate (CTR) can improve your ability to create email marketing campaigns that reach your target audience.

Email deliverability rates have a lasting impact on future marketing efforts. Here is how to boost your chances of making sure your emails land in inbox.

You should pay close attention to your email open rates. Here is how to calculate your open rate and how to improve it.

This guide includes some of the best email marketing templates offered by six different services for reaching your target audience.

Email blasts are a small but impactful way to reach a wide audience. Find out how to craft a successful e-blast in this guide.

Email newsletters educate and engage subscribers in an efficient manner. Learn how to create one, even if you don't have any graphic design experience.

Effective email marketing is especially important for e-commerce businesses. Find out what strategies are the most effective.