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Marketing and Sales

Everything you need to know about marketing to drive new sales, and how to keep your existing customer base.

Latest in Marketing News: Advice, Tips and Resources

online customer
Article
How to Create a Contest That Makes Your Brand Go Viral
By Sean Peek | March 28, 2023

Contests can create excitement and engagement for your brand, and help find new customers. Learn how you can run a successful promotion.

Article
Yes, Your Small Business Needs an ‘About’ Page
By Jennifer Dublino | March 28, 2023

Your website's About page is a marketing powerhouse that helps visitors get to know your brand. Learn best practices for creating an effective About page.

Article
5 Ways Video Can Make Your Content Marketing Strategy More Effective
By Kimberlee Leonard | March 27, 2023

Video can boost your marketing strategy and increase leads, user engagement and sales. Learn how to incorporate video into your marketing strategy.

Article
Complete Guide to Understanding the Sales Funnel
By David Gargaro | March 23, 2023

A sales funnel is the step-by-step process that a prospect follows to become your customer.

Article
5 Reasons Why Emotional Intelligence Matters in Sales
By Jennifer Dublino | March 23, 2023

While sales careers require a variety of skills, emotional intelligence may be one of the most important. Learn why emotional intelligence matters in sales.

Article
Facts vs. Emotions: When to Use Each Tactic to Make a Sale
By Jennifer Dublino | March 22, 2023

In marketing or direct sales, sometimes using facts is best, while an emotional approach is better in other instances. Learn to choose the right tactic.

Article
What Is Insight Selling? A Beginner’s Guide
By Paula Fernandes | March 22, 2023

Insight selling involves making a sale by using strategy to coach the customer through the buying process. Here is how it can help your customers.

Article
The Pros and Cons of Offering Money-Back Guarantees
By Chad Brooks | March 22, 2023

Offering money-back guarantees has both pros and cons. See whether a money-back guarantee is right for your business.

Article
4 Genius Marketing Tactics Proven to Drive Leads for Businesses on a Budget
By Joy Gendusa | March 20, 2023

Generating good leads can seem difficult for small businesses. Learn what mistakes to avoid, and some budget-friendly tactics.

Article
The Truth Behind Stock Photos: What Works and What Doesn’t
By Sean Peek | March 16, 2023

Stock photos can add graphics to your online content without producing the images yourself. Learn to find quality photos to create better brand messaging.

business tools
Article
What Is Google Ads, and Why Should You Use It?
By Max Freedman | March 14, 2023

Here are some of the benefits of using Google Ads in your digital marketing strategy.

Article
How to Measure and Improve Your Marketing ROI
By Jennifer Dublino | March 09, 2023

Measuring your marketing ROI will give you an idea of what's working best so you can refocus marketing dollars and stop ineffective programs.

Article
Amazon Business Features Your Small Business Can Use
By Max Freedman | March 06, 2023

Amazon Business offers useful features your business can use to boost sales and revenue. Here's how to take full advantage of Amazon Business tools.

Salespeople discussing numbers
Article
You’ve Got Leads, but Why Aren’t They Buying?
By Jennifer Dublino | March 06, 2023

Understand why leads aren't turning into sales and how to turn potential customers into buyers.

Article
Graphic Design Trends and Predictions for the Industry’s Future
By Lexie Lu | March 06, 2023

Lexie Lu, web designer and UX strategist, shares her insight on graphic design trends.

Article
How to Repurpose Old Content to Boost Marketing Results
By Jennifer Dublino | March 06, 2023

Save time on content creation and get more results by repurposing existing content. Learn how to repurpose content, find new audiences, and boost SEO.

Article
11 Social Media Networks to Use for Personal Branding
By Jennifer Dublino | March 03, 2023

Personal branding can help you in your current business and in the future. Start building your personal brand with these 11 social media platforms.

Article
No Need for Reinvention: 10 Ways to Repurpose Your Blog Content for More Traffic
By Mark Fairlie | March 03, 2023

Refreshing and repurposing blog posts can improve your site ranking, create more value, and attract new audiences. Learn how to repurpose your blog content.

woman looking at computer data
Article
7 Strategies to Make Your Google Ads Campaign a Success
By Chad Brooks | March 03, 2023

Google Ads can help you improve traffic and find more qualified prospects and customers. Learn seven strategies to make your Google Ads campaign a success.

Article
How Projection Mapping Is Changing the Ad World
By Sean Peek | March 02, 2023

Projection mapping can transform buildings into works of art and garner lots of attention. Here is how to use this marketing technique.

Article
How to Choose the Right Digital Marketing Strategy for Your Business
By Jennifer Dublino | March 02, 2023

Online marketing is crucial for business success. Learn how to assess your options and create an effective digital marketing strategy for your business.

Article
Use Role-Playing to Engage Your Sales Force
By Mark Fairlie | March 01, 2023

Sales skills can be taught, and role-playing is a great way to improve them. Here are tips and examples to incorporate role-playing into your training.

Article
Why Responding to All Your Online Reviews Is Critical
By Jennifer Dublino | February 22, 2023

Online reviews are an important part of your small business's reputation. It's also important to respond to every review you receive, positive or negative.

Article
The Face of Your Brand: Product Label Design Tips to Help You Attract Customers
By Julie Thompson | February 21, 2023

Product packaging, including the materials used and the color palette, can give you a competitive edge. Follow these strategies to attract customers.

Article
The Rule of 9’s: Will Charm Pricing Work for Your Business?
By Kimberlee Leonard | February 21, 2023

Don't leave your pricing strategy to guesswork. Charm pricing has been proven to lift sales, but will it work for you? Read on to learn more.

Article
Make ‘Em Smile: What Drives Successful Customer Satisfaction?
By Sean Peek | February 21, 2023

What do consumers want in their experience with companies? This is how your business can ensure great customer service.

Article
Small Business Blogging: 6 Reasons It Works and Tips for Execution
By Jennifer Post | February 21, 2023

Learn six reasons why you need to start a blog for your small business, and how to do it right.

Article
Keep It Simple: Why Businesses Need to ‘KISS’ More and How to Do It
By Sean Peek | February 21, 2023

Learn how you can use the KISS principle in your business to improve relationships and make your team more creative at little cost.

Article
Could IVR Systems Improve Your Marketing Company?
By Sean Peek | February 21, 2023

Check out these ways interactive voice response systems can improve your business’s customer service and positively impact your brand.

Article
How to Use Data Science to Get Ahead in Business
By Mark Fairlie | February 21, 2023

Big data isn't just for big businesses. Find how small businesses can use data science and what the benefits are.