Marketing
In order to grow your business, you need to get the word out about your products and services. That’s where marketing comes in. Whether you’re looking for low cost ways to reach your target audience or you have a budget for widespread advertising and public relations campaigns, our Marketing hub will help you tailor your messaging and expand your brand.
Latest in Marketing News: Advice, Tips and Resources
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10 Mobile Device Marketing Strategies for Your Small Business
By Ben Mizes | January 28, 2026
If you’re not marketing your business on mobile devices, you may be losing money. Learn 10 mobile device marketing strategies to target smartphone users.
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Advertising Techniques: A Guide to Advertising for Small Businesses
By Adam Uzialko | January 28, 2026
Learn how to advertise your brand with pay-per-click, social media ads, display ads and more.
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Don’t Wait! Speed Up Your Checkout Lines With These 4 Tips
By Jennifer Dublino | January 28, 2026
POS systems can reduce checkout lines while helping you gather and maintain customer data. Learn how to speed up your checkout lines.
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How to Choose the Best Call Center Software
By Mark Fairlie | January 28, 2026
Cloud-based call center software costs $20-$200+ per user monthly. Key features include call blending, CRM integration, IVR systems, and 24/7 support.
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Make ‘Em Smile: What Drives Successful Customer Satisfaction?
By Sean Peek | January 27, 2026
What do consumers want in their experience with companies? This is how your business can ensure great customer service.
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Why Efficient Customer Service Is Better Than Friendly Customer Service
By Jamie Johnson | January 27, 2026
Greeting your customers with a smile is important, but efficiency matters even more. Learn how to provide efficient customer service.
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Why Responding to All Your Online Reviews Is Critical
By Jennifer Dublino | January 27, 2026
Online reviews are an important part of your small business's reputation. It's also important to respond to every review you receive, positive or negative.
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How to Create a Contest That Makes Your Brand Go Viral
By Sean Peek | January 27, 2026
Contests can create excitement and engagement for your brand, and help find new customers. Learn how you can run a successful promotion.
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Best Customer Tracking Methods for Your Small Business
By Jennifer Post | January 27, 2026
Customer tracking helps companies understand who's buying their products and why. Learn what you should track and which customer tracking methods are best.
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Buyer Journey vs. Customer Journey: What’s the Difference?
By Skye Schooley | January 27, 2026
Learn how the buyer journey and customer journey connect to turn interest into loyalty and create a seamless growth experience.
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How Much Does a Billboard Cost
By Adam Uzialko | January 27, 2026
Billboard can increase visibility for your business, but the cost varies considerably depending on where you’re located.
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How Email and SMS Work Together to Strengthen Brand Marketing
By Adam Uzialko | January 27, 2026
Email and SMS marketing complement each other well. Here’s how to use both for your small business.
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30 Essential Data Analytics Terms Every Marketer Should Know
By Mark Fairlie | January 27, 2026
Every marketer should understand these 30 commonly used data analytics terms so they can create meaningful sales and campaign reports.
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7 Strategies to Make Your Google Ads Campaign a Success
By Chad Brooks | January 27, 2026
Google Ads can help you improve traffic and find more qualified prospects and customers. Learn seven strategies to make your Google Ads campaign a success.
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Back to Basics: Offline Marketing Tactics That Still Work in Today’s Digital World
By Max Freedman | January 26, 2026
Old-school advertising is still effective today. Here are nine offline marketing strategies that work in the digital world.
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Seeking Brand Advocates: How to Get Influencers to Market Your Product
By Jennifer Dublino | January 26, 2026
Influencer marketing can be an effective way to boost brand awareness and sales. Learn how to convince influencers to market your products the right way.
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Online Reputation Management and Why It Is Important
By Danielle Fallon-O’Leary | January 26, 2026
This guide describes online reputation management and how brands can use it to keep their public image positive.
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GDPR: Email Marketing in the Age of Digital Privacy
By Adam Uzialko | January 23, 2026
Digital privacy laws can impact how a business conducts email marketing campaigns. Here is what you should know before you push send.
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How Much Can a Bad Review Hurt Your Business?
By Jennifer Dublino | January 23, 2026
While businesses want positive reviews, a few bad ones may not always hurt you. Here is what you need to know about negative reviews.
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Why Every Brand Should Have a YouTube Channel
By Ron Stefanski | January 23, 2026
YouTube can put your business in front of a global audience and build your brand. Learn why YouTube is necessary and how to succeed on the video platform.
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What Are Email Open Rates?
By Jennifer Post | January 23, 2026
You should pay close attention to your email open rates. Here is how to calculate your open rate and improve it.
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How to Create a Market Research Plan
By Max Freedman | January 23, 2026
Market research plans define an existing problem and/or outline an opportunity. From there, the marketing strategy is broken down task by task.
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What Should You Do When a Client Ignores You?
By Miranda Fraraccio | January 23, 2026
Is your client dodging your emails and calls? It might be time to move forward. Here's how to handle the situation.
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Customer Delight: The New Standard in Customer Service
By Sean Peek | January 23, 2026
To delight a customer is to provide the unexpected. Here are seven key principles to providing a delightful customer service experience.
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How to Grow Your Email List
By Kiely Kuligowski | January 22, 2026
Your email list's quality is a critical element in your email marketing campaign's success. Learn 25 ways to grow an email list and what mistakes to avoid.
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Your Reputation Is Your Reality: How to Strengthen Your Company’s Public Image
By Jamie Johnson | January 22, 2026
Your brand reputation is important to your customers. Learn tips guaranteed to keep your reputation untarnished.
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7 Marketing Lessons From the Video Game Industry You Should Know
By Jared Atchison | January 22, 2026
Adapting techniques from the gaming world can help you do business better. Learn how the video game industry's practices can boost your marketing.
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A Guide to Creating a Customer Journey Map for Your Brand
By Adam Uzialko | January 22, 2026
Building a customer journey requires you to understand how your customers engage with your brand and what steps they take both before and after a purchase.
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5 Steps to Engaging Your Audience on Social Media
By Rachelle Gordon | January 22, 2026
Engage social media audiences through consistent posting, authentic storytelling, responding to comments, using visual content and analyzing engagement metrics.
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How to Create a Marketing Plan for Startups
By Skye Schooley | January 21, 2026
Startups can begin building their brand from day one with a solid marketing plan. Learn what to include in a marketing plan and how it can help you grow.