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Marketing Tools

Reaching your target audience is a lot easier when you use the right tools. Platforms like email marketing and text message marketing software make it easy to build contact lists, design content and analyze campaign results. Tools like website builders help you create a branded, user-friendly place where customers can learn more about your business and get in touch. In this hub, you’ll learn everything you need to know about the tools of the marketing trade.

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Latest: Advice, Tips and Resources

Article
Snail Mail Will Rescue Your Digital Campaigns From Tech Uncertainty
By Mark Fairlie | December 18, 2026
An effective direct mail campaign can be integrated into a broader digital sales funnel.
Businesswoman with mobile phone in hand
Article
10 Reasons Brands Should Use Text Message Marketing
By Skye Schooley | October 08, 2026
Businesses of all sizes are discovering they can effectively integrate SMS marketing with a larger marketing strategy.
Review
Zendesk Review and Pricing
By Mark Fairlie | October 07, 2026
Zendesk is a full-featured CRM with tools to optimize sales, marketing and customer service team performance. Learn about Zendesk's features and pricing.
Best Pick
The Best Email Marketing Services and Survey Software of 2026
By Mark Fairlie | October 07, 2026
Mailchimp, Constant Contact and Campaign Monitor excel in email marketing, offering automation, segmentation and responsive templates.
Best Pick
The Best Text Message Marketing Services of 2026
By Mark Fairlie | October 07, 2026
EZ Texting, SimpleTexting and Textedly offer robust SMS marketing platforms with automation, segmentation and analytics.
Review
Textline Review and Pricing
By Mark Fairlie | October 07, 2026
Learn about Textline's pricing, features, security and collaboration tools to see why it's our top business texting platform for larger businesses.
Review
Textedly Review and Pricing
By Mark Fairlie | October 07, 2026
Our Textedly review explores this text messaging service's easy-to-use texting tools, pricing, AI features, payments, review management and more. See why it's our top pick for simple texting needs.
Review
SimpleTexting Review and Pricing
By Mark Fairlie | October 07, 2026
SimpleTexting is a straightforward SMS service that connects you to your customers. It offers helpful tools, an easy-to-use dashboard and flexible plans.
Salesforce logo
Review
Salesforce Marketing Cloud Next Review and Pricing
By Sean Peek | October 07, 2026
Salesforce Marketing Cloud Next combines AI-powered email marketing, automation and CRM data to help enterprises create personalized customer journeys. Learn about features, pricing, pros, cons and...
Review
Salesforce CRM Review and Pricing
By Nadia Reckmann | October 07, 2026
Salesforce CRM is a powerful, customizable customer relationship management platform. See our full review for features, pricing and limitations.
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Review
Hubspot Review
By Nadia Reckmann | October 07, 2026
HubSpot CRM's powerful AI prospecting and lead generation, as well as conversation intelligence and automations, make it our pick for AI-driven sales CRM.
person typing on a laptop
Review
GoDaddy Airo AI Builder Review
By Natalie Hamingson | October 07, 2026
GoDaddy’s Airo AI Builder is an intuitive website builder that utilizes simple AI prompts to create a fully functioning website.
Freshsales logo
Review
Freshworks CRM Review and Pricing
By Nadia Reckmann | October 07, 2026
Freshsales CRM combines AI-powered insights, sales automation, forecasting and omnichannel communication tools to help sales managers improve visibility, streamline workflows and keep deals moving....
Review
Campaigner Email Marketing Review and Pricing
By Nicole Fallon | October 07, 2026
Our Campaigner review examines pricing, automation, personalization, reporting, SMS marketing and customer support to help you decide whether this feature-rich email marketing platform is right for...
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Best Pick
The Best Website Builders and Design Services of 2026
By Mark Fairlie | October 05, 2026
Compare the best website builders and design services of 2026, including Squarespace, GoDaddy, Wix, UENI, Mochahost, Network Solutions and Bluehost. See how they compare on pricing, features, ease of...
Article
7 Benefits of Text Message Marketing
By Skye Schooley | October 01, 2026
When done right, texting customers can foster engagement and loyalty.
Article
Text Message Marketing: Annoying, Brilliant or Both?
By Mark Fairlie | October 01, 2026
Is SMS text message the second coming of email marketing or the new spam?
hands using a smartphone
Article
Text Message Laws Every Business Needs to Follow
By Danielle Fallon-O’Leary | October 01, 2026
It's crucial to comply with all applicable regulations while sending marketing messages to customers and prospects.
Article
Is a Subscription Website Right for Your Business?
By Mark Fairlie | October 01, 2026
Subscription sites are a great way to deliver high-quality content. Here's what you need to know.
Article
SMS Marketing vs. Mobile Marketing: Where, When and How to Use Them
By Jennifer Dublino | October 01, 2026
SMS marketing and mobile marketing can be critical to your overall marketing strategy. Learn how and when to use each form.
person typing on a laptop
Best Pick
Best CRM for Recruiting
By Mark Fairlie | October 01, 2026
Find the best CRM software for recruiters to manage candidates, streamline hiring and fill positions faster. Compare pricing, features, pros and cons, and more.
Review
Mailchimp Review
By Adam Uzialko | September 29, 2026
This Mailchimp review covers the user-friendly email marketing platform that offers valuable features for small businesses new to email marketing.
Article
How to Repurpose Old Content to Boost Marketing Results
By Jennifer Dublino | September 25, 2026
Reach new audiences, save time and get more marketing value from the content you've already created.
office meeting
Article
Salesforce CRM vs. Zoho CRM
By Mark Fairlie | September 24, 2026
Salesforce and Zoho are popular, feature-full CRM platforms for small businesses. Here's how they compare.
person typing on a laptop
Article
Salesforce vs. Zendesk Sell Comparison
By Mark Fairlie | September 24, 2026
Salesforce and Zendesk Sell are two leading CRM platforms for small businesses. Here's how they compare.
hand using a trackpad on a laptop
Article
Salesforce vs. Pipedrive Comparison
By Mark Fairlie | September 24, 2026
Salesforce and Pipedrive are leading customer relationship management platforms for small businesses. Here's how they compare.
person typing on a laptop
Best Pick
Best No-Code Website Builders of 2026
By Adam Uzialko | September 23, 2026
No-code website builders allow you to design and launch your website without ever touching HTML, CSS or any other code (unless you want to). These are our top picks.
person looking at a laptop in an office
Best Pick
Best Drag-and-Drop Website Builders of 2026
By Adam Uzialko | September 23, 2026
The best drag and drop website builders allow you to easily edit custom websites in low- or no-code environments. These are our top picks for [year].
person typing on a laptop
Best Pick
Best AI Website Builders of 2026
By Adam Uzialko | September 23, 2026
AI tools have made the web design process even easier for small businesses. These website builders are some of our favorite that have incorporated AI into their platforms.
person checking a smartphone
Article
Pipedrive vs. monday CRM
By Mark Fairlie | September 22, 2026
Pipedrive and monday CRM are leading customer relationship management platforms for small businesses. Here's how they compare.
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