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Marketing Tools

Reaching your target audience is a lot easier when you use the right tools. Platforms like email marketing and text message marketing software make it easy to build contact lists, design content and analyze campaign results. Tools like website builders help you create a branded, user-friendly place where customers can learn more about your business and get in touch. In this hub, you’ll learn everything you need to know about the tools of the marketing trade.

Latest: Advice, Tips and Resources

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Best Pick
Best CRM for Recruiting
By Mark Fairlie | October 30, 2025

Find the best CRM software for recruiters in 2025. Compare top systems to manage candidates, streamline hiring and fill positions faster.

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Best Pick
Best CRM for Law Firms
By Mark Fairlie | October 30, 2025

Law firms need to be able to share information about clients quickly and securely — that’s where these CRM systems come in.

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Review
Twilio Messaging Review
By Tom Anziano | October 30, 2025

Twilio is a highly flexible text message marketing platform, making it ideal for small businesses that need a tool tailor-made for their needs.

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Review
Thryv Review
By Tom Anziano | October 30, 2025

Thryv is a text message marketing platform especially well-suited to service-based businesses who want to focus on customer engagement.

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Review
SlickText Review
By Tom Anziano | October 29, 2025

Our SlickText review covers the platform's useful engagement tools and exceptional usability, as well as its competitive pricing.

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Review
ProTexting Review
By Max Freedman | October 29, 2025

Our ProTexting review covers the platform's exceptional usability, flexibility, and impressive slate of features.

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Article
Write Like a Pro: How AI Can Turbocharge Your Small Business Marketing
By Anthony Bratti | October 29, 2025

Learn practical ways small businesses can leverage AI to generate content for marketing purposes.

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Article
7 Strategies to Make Your Google Ads Campaign a Success
By Chad Brooks | October 29, 2025

Google Ads can help you improve traffic and find more qualified prospects and customers. Learn seven strategies to make your Google Ads campaign a success.

Review
Mailchimp Review
By Adam Uzialko | October 27, 2025

This Mailchimp review covers the user-friendly email marketing platform that offers valuable features for small businesses new to email marketing.

Article
How to Increase In-store Sales With Online Marketing
By Sean Peek | October 27, 2025

Driving in-store traffic can be challenging. Since offline sales are highly influenced by online activity, try these digital marketing tactics.

Article
How to Repurpose Old Content to Boost Marketing Results
By Jennifer Dublino | October 23, 2025

Save time on content creation and get more results by repurposing existing content. Learn how to repurpose content, find new audiences and boost SEO.

Article
How to Choose the Right Digital Marketing Strategy for Your Business
By Jennifer Dublino | October 23, 2025

Online marketing is crucial for business success. Learn how to assess your options and create an effective digital marketing strategy for your business.

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Review
EZ Texting Review and Pricing
By Mark Fairlie | October 21, 2025

EZ Texting is an excellent service for executing text message marketing campaigns. Learn about the platform's tools, pricing and integrations.

Article
Make Money with Google AdSense: Everything to Know to Grow an Empire
By Sean Peek | October 15, 2025

Google's AdSense program allows individuals and businesses to display relevant ads on their websites and make money.

Best Pick
The Best Text Message Marketing Services of 2025
By Mark Fairlie | October 14, 2025

EZ Texting, SimpleTexting and Textedly offer robust SMS marketing platforms with automation, segmentation and analytics.

Article
Email Retargeting Guide: How to Create Your Campaign
By Rachelle Gordon | October 14, 2025

Learn how your e-commerce business can use techniques like personalization to increase customer engagement and purchases.

Best Pick
The Best Email Marketing Services and Survey Software of 2025
By Mark Fairlie | October 08, 2025

Mailchimp, Constant Contact and Campaign Monitor excel in email marketing, offering automation, segmentation and responsive templates.

Article
How to Write an Executive Summary for a Marketing Plan
By Max Freedman | October 06, 2025

Learn how to write a compelling marketing plan executive summary with expert tips, essential components and a template to secure stakeholder buy-in fast.

Best Pick
The Best CRM Software of 2025
By Mark Fairlie | October 01, 2025

HubSpot, Salesforce and Zoho CRM offer comprehensive customer relationship management with automation, analytics and integration features.

Article
How to Make Your Website Mobile-Friendly
By Julie Thompson | September 26, 2025

Learn the importance of mobile-friendly websites and how to make sure your site functions well on mobile devices.

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Article
10 Reasons Brands Should Use Text Message Marketing
By Skye Schooley | September 25, 2025

Text message marketing is an easy way to boost your digital marketing efforts. Learn why and how you should use it.

Article
7 Benefits of Text Message Marketing
By Skye Schooley | September 24, 2025

Discover how text message marketing helps drive customer engagement and increases purchasing, plus tips on which SMS services to use.

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Article
Text Message Laws Every Business Needs to Follow
By Danielle Fallon-O’Leary | September 10, 2025

Learn the key regulations governing SMS marketing, the penalties for noncompliance and how to keep your campaigns both effective and legal.

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Best Pick
The Best Website Builders and Design Services of 2025
By Mark Fairlie | September 09, 2025

Wix, Squarespace and Shopify are leading website builders, providing drag-and-drop interfaces, customizable templates and e-commerce capabilities.

Article
Strategies for Building Brand Trust Through Video
By Joe Forte | September 08, 2025

Video marketing brings brand exposure while building trust with customers. Learn five strategies for building brand trust and customer loyalty with video.

Article
How Can a Bluetooth Beacon Integrate With Traditional Marketing?
By Jennifer Dublino | September 02, 2025

Bluetooth beacons are a marketing channel that helps you interact with consumers at specific locations. Learn how to use beacons in your marketing plan.

Review
Keap CRM Review and Pricing
By Nadia Reckmann | August 12, 2025

Keap is a strong contact management software with robust marketing, sales and e-commerce tools built-in. The functionality and interface are top of the line, but it's not a lightweight solution, and...

Article
Why Simple Marketing Automation Beats Complex Systems: A Small Business Guide
By Natalie Hamingson | August 11, 2025

Looking for the right marketing automation platform for your business? Check out our detailed guide.

Review
SimpleTexting Review and Pricing
By Mark Fairlie | August 08, 2025

SimpleTexting is a straightforward SMS service that connects you to your customers. It offers helpful tools, an easy-to-use dashboard and flexible plans.

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Review
HubSpot CRM Review and Pricing
By Nadia Reckmann | August 01, 2025

HubSpot is a great CRM system for businesses seeking sales and marketing integration to drive revenue and manage funnels. Learn more about HubSpot CRM.