Marketing Tools
Reaching your target audience is a lot easier when you use the right tools. Platforms like email marketing and text message marketing software make it easy to build contact lists, design content and analyze campaign results. Tools like website builders help you create a branded, user-friendly place where customers can learn more about your business and get in touch. In this hub, you’ll learn everything you need to know about the tools of the marketing trade.
Latest: Advice, Tips and Resources
Article
Snail Mail Will Rescue Your Digital Campaigns From Tech Uncertainty
By Mark Fairlie | December 18, 2026
Postal mail is a great way to improve responsiveness from your digital marketing campaigns. Find out why it performs so well, even among elusive Gen Zers.
Article
8 Marketing Challenges Only Nonprofits Understand
By Jennifer Dublino | March 06, 2026
Marketing for a nonprofit is very different from corporate marketing. Here are some common nonprofit marketing challenges and how to overcome them.
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Email Retargeting Guide: How to Create Your Campaign
By Rachelle Gordon | March 04, 2026
Learn how your e-commerce business can use techniques like personalization to increase customer engagement and purchases.
Article
How to Use Meta Business Suite: A Small Business Guide
By Nicole Fallon | March 03, 2026
Here’s how small businesses can set up and make the most of Meta Business Suite, including key features and best practices.
Review
Mailchimp Review
By Adam Uzialko | March 02, 2026
This Mailchimp review covers the user-friendly email marketing platform that offers valuable features for small businesses new to email marketing.
Article
Email Design Guide (With Examples)
By Jennifer Dublino | March 02, 2026
Email is a critical marketing tool. Discover how to design your own in this complete guide that includes best practices and campaign examples.
Best Pick
The Best Email Marketing Services and Survey Software of 2026
By Mark Fairlie | February 27, 2026
Mailchimp, Constant Contact and Campaign Monitor excel in email marketing, offering automation, segmentation and responsive templates.
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Automated Email Sequence Examples
By Marisa Sanfilippo | February 21, 2026
Automated email sequences drive efficiency and sales. Explore five powerful examples, from onboarding to cart abandonment, to engage your audience.
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Email Pop-Up Benefits and Examples
By Rachelle Gordon | February 20, 2026
Email pop-up boxes can help grow your business. Learn more in this complete guide.
Article
Pipedrive vs. monday CRM
By Mark Fairlie | February 10, 2026
Pipedrive and monday sales CRM are full-featured customer relationship management platforms that can improve sales and marketing. Here's how they compare.
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HubSpot vs. monday CRM Comparison
By Mark Fairlie | February 10, 2026
HubSpot and monday Sales CRM can help your business handle leads, marketing, reporting and more. Learn how these top CRM software packages compare.
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Pipedrive vs. HubSpot Comparison
By Mark Fairlie | February 10, 2026
Pipedrive and Hubspot are user-friendly, full-featured CRM platforms for small businesses. Learn how their features, functionality and pricing compare.
Article
HubSpot vs Zoho Comparison
By Mark Fairlie | February 10, 2026
See a comparison of the HubSpot and Zoho CRMs when it comes to pricing, features, integrations and more.
Review
Zendesk Review and Pricing
By Mark Fairlie | February 10, 2026
Zendesk is a full-featured CRM with tools to optimize sales, marketing and customer service team performance. Learn about Zendesk's features and pricing.
Review
Pipedrive Review and Pricing
By Mark Fairlie | February 10, 2026
Pipedrive is a powerful CRM with exceptional sales automation features. Learn how Pipedrive can help you customize and streamline complex workflows.
Article
Salesforce vs. monday Comparison
By Sean Peek | February 10, 2026
Salesforce and monday are both great companies with excellent reputations and similar feature sets. However, there are a few distinct differences.
Article
Salesforce CRM vs. Zoho CRM
By Mark Fairlie | February 10, 2026
Salesforce CRM and Zoho CRM are excellent customer relationship management platforms for sales, marketing and communication. Here's how they compare.
Article
Salesforce vs. NetSuite: Which CRM Is Right for Your Business?
By Kaylyn McKenna | February 10, 2026
Salesforce and NetSuite are among the best CRMs in 2025. We compared their pricing, features and more to help you determine which is best for your company.
Article
Calculating the Costs of Call Center Systems
By Mark Fairlie | February 10, 2026
Call center costs vary and many systems are available. Finding the right one for your business can be challenging. Here’s what you should consider.
Review
HubSpot CRM Review and Pricing
By Nadia Reckmann | February 10, 2026
HubSpot is a great CRM system for businesses seeking sales and marketing integration to drive revenue and manage funnels. Learn more about HubSpot CRM.
Review
Salesforce CRM Review and Pricing
By Nadia Reckmann | February 10, 2026
Salesforce CRM helps businesses manage and support customer relationships. Learn about Salesforce CRM's features, customization options, pricing and more.
Article
Things You Should Know Before Hiring a Call Center
By Mark Fairlie | February 10, 2026
If your business struggles with its volume of inbound calls, a call center service can help. Here's what you should consider before partnering with one.
Article
How to Create an Accessible E-Commerce Website
By Nathan Resnick | February 03, 2026
These ADA compliance tips can help you make your e-commerce website accessible for people with disabilities.
Article
Why You Should Advertise on Podcasts
By Jennifer Dublino | January 30, 2026
Podcast advertising can be a cost-effective marketing solution that earns listener trust. Learn why advertising on podcasts works and how to get started.
Article
6 Signs It’s Time Your Business Should Partner With a Digital Marketing Agency
By Julie Thompson | January 30, 2026
Outsourcing your marketing may improve results. Learn when a business should partner with a digital marketing agency and how it can grow your company.
Article
How to Send an Email Blast (With Examples)
By Rachelle Gordon | January 30, 2026
Email blasts are a small but impactful way to reach a wide audience. Find out how to craft a successful e-blast in this guide.
Article
How Email Personalization and Follow-Ups Can Boost Your Bottom Line
By Julie Thompson | January 30, 2026
Consumers want personalized shopping experiences. Here is how you can use email to increase customer loyalty and revenue.
Article
10 Reasons Brands Should Use Text Message Marketing
By Skye Schooley | January 30, 2026
Text message marketing is an easy way to boost your digital marketing efforts. Learn why and how you should use it.
Article
Postcards vs. Letters: Which Is the Better Direct Mail Marketing Strategy?
By Kent Moon | January 30, 2026
Direct mail marketing can generate leads and diversify your marketing strategy. Learn the benefits of postcards and letters in direct mail marketing.
Article
Generation Z and the Future of Print Marketing
By Jamie Johnson | January 29, 2026
Gen Z is the newest generation of consumers, with an estimated $360B in buying power. Learn why print marketing may be an effective way to reach Gen Z.