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Marketing Tools

Reaching your target audience is a lot easier when you use the right tools. Platforms like email marketing and text message marketing software make it easy to build contact lists, design content and analyze campaign results. Tools like website builders help you create a branded, user-friendly place where customers can learn more about your business and get in touch. In this hub, you’ll learn everything you need to know about the tools of the marketing trade.

Latest: Advice, Tips and Resources

Article
13 Ways to Repurpose Your Blog Content for More Traffic
By Mark Fairlie | July 24, 2025

Refreshing and repurposing blog posts can improve your site ranking, create more value, and attract new audiences. Learn how to repurpose your blog content.

Article
The Truth Behind Stock Photos: What Works and What Doesn’t
By Jennifer Dublino | July 24, 2025

The stock images companies use are often not very good. Take advantage of alternatives to help your content perform better.

Article
How to Use Video Content Marketing More Effectively
By Jennifer Dublino | July 24, 2025

Video can boost your marketing strategy and increase leads, user engagement and sales. Learn how to incorporate video into your marketing strategy.

Article
How Can Beacons Integrate With Traditional Marketing?
By Jennifer Dublino | July 23, 2025

Bluetooth beacons are a marketing channel that helps you interact with consumers at specific locations. Learn how to use beacons in your marketing plan.

Article
How to Repurpose Old Content to Boost Marketing Results
By Jennifer Dublino | July 23, 2025

Save time on content creation and get more results by repurposing existing content. Learn how to repurpose content, find new audiences, and boost SEO.

Review
Zendesk Review and Pricing
By Mark Fairlie | July 23, 2025

Zendesk is a full-featured CRM with tools to optimize sales, marketing and customer service team performance. Learn about Zendesk's features and pricing.

Article
How to Choose the Right Digital Marketing Strategy for Your Business
By Jennifer Dublino | July 22, 2025

Online marketing is crucial for business success. Learn how to assess your options and create an effective digital marketing strategy for your business.

EZ Texting logo
Review
EZ Texting Review and Pricing
By Mark Fairlie | July 22, 2025

EZ Texting is an excellent service for executing text message marketing campaigns. Learn about the platform's tools, pricing and integrations.

Article
How to Increase In-store Sales With Online Marketing
By Sean Peek | July 21, 2025

Driving in-store traffic can be challenging. Since offline sales are highly influenced by online activity, try these digital marketing tactics.

Article
8 Marketing Challenges Only Nonprofits Understand
By Jennifer Dublino | July 17, 2025

Marketing for a nonprofit is very different from corporate marketing. Here are some common nonprofit marketing challenges and how to overcome them.

Article
User-Generated Content: More Than Customer Reviews
By Mark Fairlie | July 16, 2025

User-generated content boosts trust, engagement and conversions — turning customers into brand advocates and delivering cost-effective marketing results.

Article
How to Grow an AdSense Empire
By Sean Peek | July 15, 2025

Google's AdSense program allows individuals and businesses to display Google ads on their websites. Learn how to make money from Google AdSense.

Article
Internet Advertising: How New Technology Is Impacting Online Advertising
By Stella Morrison | July 14, 2025

Learn how technology is changing and how adapting to it can help your marketing.

Article
CRM Switch: 5 Tips for CRM Change Management
By Alex Haimann | July 14, 2025

Need a new CRM? Here are four ways to get the best one.

Article
About Us Page: Why Your Business Needs an ‘About’ Page
By Jennifer Dublino | June 30, 2025

Your website's About page is a marketing powerhouse that helps visitors get to know your brand. Learn best practices for creating an effective About page.

Article
SMS Marketing vs. Mobile Marketing: Where, When and How to Use Them
By Jennifer Dublino | June 25, 2025

SMS marketing is text message marketing and mobile marketing refers to a multichannel digital marketing strategy. Learn how to use both marketing methods.

Real estate agent looking at a house exterior
Best Pick
Best CRM for Real Estate Businesses
By Nadia Reckmann | June 23, 2025

Salesforce, Pipedrive and Zoho offer CRM solutions tailored for real estate professionals with lead management and automation tools.

Best Pick
The Best CRM Software of 2025
By Mark Fairlie | June 18, 2025

HubSpot, Salesforce and Zoho CRM offer comprehensive customer relationship management with automation, analytics and integration features.

Article
Things You Should Know Before Hiring a Call Center
By Mark Fairlie | June 13, 2025

If your business struggles with its volume of inbound calls, a call center service can help. Here's what you should consider before partnering with one.

Article
How Much Does It Cost to Build a Website?
By Amanda Hoffman | June 11, 2025

Website costs in 2025 range from $100 for a personal blog to over $20,000 for custom e-commerce. Learn pricing by site type, hidden fees, and DIY vs. agency pros and cons.

business movie
Best Pick
The Best Website Builders and Design Services of 2025
By Mark Fairlie | June 03, 2025

Wix, Squarespace and Shopify are leading website builders, providing drag-and-drop interfaces, customizable templates and e-commerce capabilities.

Best Pick
The Best Text Message Marketing Services of 2025
By Mark Fairlie | June 03, 2025

EZ Texting, SimpleTexting and Textedly offer robust SMS marketing platforms with automation, segmentation and analytics.

Best Pick
The Best Email Marketing Services and Survey Software of 2025
By Mark Fairlie | June 03, 2025

Mailchimp, Constant Contact and Campaign Monitor excel in email marketing, offering automation, segmentation and responsive templates.

hands using a smartphone
Article
Text Message Laws Every Business Needs to Follow
By Danielle Fallon-O’Leary | June 03, 2025

Learn the key regulations governing SMS marketing, the penalties for noncompliance and how to keep your campaigns both effective and legal.

Article
Email Retargeting Guide: How to Create Your Campaign
By Rachelle Gordon | May 30, 2025

Learn how your e-commerce business can use techniques like personalization to increase customer engagement and purchases.

Article
How to Use Meta Business Suite: A Small Business Guide
By Nicole Fallon | May 27, 2025

Here’s how small businesses can set up and make the most of Meta Business Suite, including key features and best practices.

Article
14 Ways to Improve Your Local Marketing Strategy
By Stella Morrison | May 23, 2025

Learn how to target customers in your neighborhood and turn them into loyal clients.

monday.com logo
Review
monday.com Email Marketing Review and Pricing
By Sean Peek | May 20, 2025

Monday.com is the ideal service for businesses seeking customizable email templates, workflow automation, calendars, views and helpful analytics tools that make it easy to track campaign requests and...

Textline logo
Review
Textline Review and Pricing
By Mark Fairlie | May 05, 2025

Textline offers robust communication and security features. Learn why it's our choice for the best text message marketing service for large businesses.

Article
10 Tips for Choosing the Right Web Hosting Company
By Genia Stevens | April 23, 2025

Follow these tips to choose the right web host for your company website so that it's accessible and secure.