Marketing Tools

Reaching your target audience is a lot easier when you use the right tools. Platforms like email marketing and text message marketing software make it easy to build contact lists, design content and analyze campaign results. Tools like website builders help you create a branded, user-friendly place where customers can learn more about your business and get in touch. In this hub, you’ll learn everything you need to know about the tools of the marketing trade.

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Latest: Advice, Tips and Resources

Article

Snail Mail Will Rescue Your Digital Campaigns From Tech Uncertainty

By Mark Fairlie | December 18, 2026

An effective direct mail campaign can be integrated into a broader digital sales funnel.

Best Pick

The Best Website Builders and Design Services of 2026

By Mark Fairlie | October 05, 2026

Compare the best website builders and design services of 2026, including Squarespace, GoDaddy, Wix, UENI, Mochahost, Network Solutions and Bluehost. See how they compare on pricing, features, ease of...

Best Pick

The Best Text Message Marketing Services of 2026

By Mark Fairlie | October 05, 2026

EZ Texting, SimpleTexting and Textedly offer robust SMS marketing platforms with automation, segmentation and analytics.

Article

7 Benefits of Text Message Marketing

By Skye Schooley | October 01, 2026

When done right, texting customers can foster engagement and loyalty.

Article

Text Message Marketing: Annoying, Brilliant or Both?

By Mark Fairlie | October 01, 2026

Is SMS text message the second coming of email marketing or the new spam?

Article

Text Message Laws Every Business Needs to Follow

By Danielle Fallon-O’Leary | October 01, 2026

It's crucial to comply with all applicable regulations while sending marketing messages to customers and prospects.

Article

Is a Subscription Website Right for Your Business?

By Mark Fairlie | October 01, 2026

Subscription sites are a great way to deliver high-quality content. Here's what you need to know.

Article

SMS Marketing vs. Mobile Marketing: Where, When and How to Use Them

By Jennifer Dublino | October 01, 2026

SMS marketing and mobile marketing can be critical to your overall marketing strategy. Learn how and when to use each form.

Best Pick

Best CRM for Recruiting

By Mark Fairlie | October 01, 2026

Find the best CRM software for recruiters to manage candidates, streamline hiring and fill positions faster. Compare pricing, features, pros and cons, and more.

Best Pick

The Best Email Marketing Services and Survey Software of 2026

By Mark Fairlie | September 29, 2026

Mailchimp, Constant Contact and Campaign Monitor excel in email marketing, offering automation, segmentation and responsive templates.

Review

Mailchimp Review

By Adam Uzialko | September 29, 2026

This Mailchimp review covers the user-friendly email marketing platform that offers valuable features for small businesses new to email marketing.

Article

How to Repurpose Old Content to Boost Marketing Results

By Jennifer Dublino | September 25, 2026

Reach new audiences, save time and get more marketing value from the content you've already created.

Article

Salesforce CRM vs. Zoho CRM

By Mark Fairlie | September 24, 2026

Salesforce and Zoho are popular, feature-full CRM platforms for small businesses. Here's how they compare.

Article

Salesforce vs. Zendesk Sell Comparison

By Mark Fairlie | September 24, 2026

Salesforce and Zendesk Sell are two leading CRM platforms for small businesses. Here's how they compare.

Article

Salesforce vs. Pipedrive Comparison

By Mark Fairlie | September 24, 2026

Salesforce and Pipedrive are leading customer relationship management platforms for small businesses. Here's how they compare.

Article

10 Reasons Brands Should Use Text Message Marketing

By Skye Schooley | September 24, 2026

Businesses of all sizes are discovering they can effectively integrate SMS marketing with a larger marketing strategy.

Best Pick

Best No-Code Website Builders of 2026

By Adam Uzialko | September 23, 2026

No-code website builders allow you to design and launch your website without ever touching HTML, CSS or any other code (unless you want to). These are our top picks.

Best Pick

Best Drag-and-Drop Website Builders of 2026

By Adam Uzialko | September 23, 2026

The best drag and drop website builders allow you to easily edit custom websites in low- or no-code environments. These are our top picks for [year].

Best Pick

Best AI Website Builders of 2026

By Adam Uzialko | September 23, 2026

AI tools have made the web design process even easier for small businesses. These website builders are some of our favorite that have incorporated AI into their platforms.

Review

GoDaddy Airo AI Builder Review

By Natalie Hamingson | September 23, 2026

GoDaddy’s Airo AI Builder is an intuitive website builder that utilizes simple AI prompts to create a fully functioning website.

Article

Pipedrive vs. monday CRM

By Mark Fairlie | September 22, 2026

Pipedrive and monday CRM are leading customer relationship management platforms for small businesses. Here's how they compare.

Article

Pipedrive vs. HubSpot Comparison

By Mark Fairlie | September 22, 2026

Pipedrive and HubSpot are popular CRM platforms for small businesses. Here's how they compare.

Article

How to Keep Customers on Your Site and Boost Sales

By Chris Christoff | September 18, 2026

You don’t have to spend a lot of money to keep customers engaged on your website.

Article

About Us Page: Why Your Business Needs an ‘About’ Page

By Jennifer Dublino | September 15, 2026

Your website's About page wields more marketing muscle than any other content piece.

Article

HubSpot vs Zoho Comparison

By Mark Fairlie | September 15, 2026

HubSpot and Zoho are two leading CRM providers for small businesses. Here's how their systems stack up against each other.

Article

HubSpot vs. monday CRM Comparison

By Mark Fairlie | September 15, 2026

HubSpot and monday CRM are popular customer relationship management platforms. Learn how their features and pricing compare.

Article

How to Write an Executive Summary for a Marketing Plan

By Max Freedman | September 15, 2026

An executive summary in your marketing plan gives an overview of how you intend to reach your target audience and drive conversions. Here’s what you should include.

Article

How to Increase In-store Sales With Online Marketing

By Sean Peek | September 14, 2026

Learn some must-have digital marketing strategies to drive offline sales.

Article

How to Choose the Right Digital Marketing Strategy for Your Business

By Jennifer Dublino | September 14, 2026

Determine your goals, find your channels and incorporate the best tools for your business.

Article

How Much Does It Cost to Build a Website?

By Amanda Hoffman | September 14, 2026

Discover what it really costs to build a website in 2025 with a full breakdown of every key expense.

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