Marketing Tools

Email blasts are a small but impactful way to reach a wide audience. Find out how to craft a successful e-blast in this guide.

You should pay close attention to your email open rates. Here is how to calculate your open rate and improve it.

Market research plans define an existing problem and/or outline an opportunity. From there, the marketing strategy is broken down task by task.

Your brand reputation is important to your customers. Learn tips guaranteed to keep your reputation untarnished.

Mailchimp, Constant Contact and Campaign Monitor excel in email marketing, offering automation, segmentation and responsive templates.

EZ Texting, SimpleTexting and Textedly offer robust SMS marketing platforms with automation, segmentation and analytics.

Wix, Squarespace and Shopify are leading website builders, providing drag-and-drop interfaces, customizable templates and e-commerce capabilities.

As consumers prefer smartphones over desktop computers, your site must be mobile responsive. Here's how to make your static site look good on all devices.

Top market research tools include Tableau, Google Trends, BuzzSumo, Semrush, and Quora. Learn which 18 platforms help entrepreneurs make data-driven decisions.

Consumers want personalized shopping experiences. Here is how you can use email to increase customer loyalty and revenue.

Your business can't expand without customer loyalty, so it's crucial to create a smooth, efficient user experience on your website.

When someone lands on your website, you have less than a second to make a conversion. Here are design elements that can hurt your business.

Here are the five essential points you need to know to formulate and implement your international digital marketing strategy.

Projection mapping can transform buildings into works of art and garner lots of attention. Here is how to use this marketing technique.

Gen Z is the newest generation of consumers, with an estimated $360B in buying power. Learn why print marketing may be an effective way to reach Gen Z.

Learn the 4 Ps of marketing and see top strategies and platforms for retailers.

GDPR is a sweeping data privacy law that impacts any business collecting data on EU citizens. Make sure your business is ready with these easy steps.

HubSpot, Salesforce and Zoho CRM offer comprehensive customer relationship management with automation, analytics and integration features.

Here’s how to build your own small business website using a DIY website builder like Squarespace and what to consider during the process.

College students value companies with authenticity. Learn how to reach this demographic through social media and using online and traditional tactics.

Connecting to your audience via text messaging can help a business grow. Learn tips for texts that engage leads, reduce no-shows, qualify leads and more.

Creating your own postcards at home is not too difficult. Here is what you need and how to do it.

Subscription websites foster recurring revenue and deliver content to your customers. Learn the primary components and benefits of subscription websites.

Launching an affiliate marketing program isn't as daunting or costly as you might think. Learn how your small business can benefit from it.

Email is an effective tool for connecting with customers. However, it's crucial to be considerate and respectful. Learn 10 important email etiquette tips.

Call center costs vary and many systems are available. Finding the right one for your business can be challenging. Here’s what you should consider.

Follow these tips to choose the right web host for your company website so that it's accessible and secure.

Podcast advertising can be a cost-effective marketing solution that earns listener trust. Learn why advertising on podcasts works and how to get started.

Outsourcing your marketing may improve results. Learn when a business should partner with a digital marketing agency and how it can grow your company.

Learn how to target customers in your neighborhood and turn them into loyal clients.