Marketing
In order to grow your business, you need to get the word out about your products and services. That’s where marketing comes in. Whether you’re looking for low cost ways to reach your target audience or you have a budget for widespread advertising and public relations campaigns, our Marketing hub will help you tailor your messaging and expand your brand.
Latest in Marketing News: Advice, Tips and Resources
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Why You Need a Mix of Push and Pull Marketing
By Sammi Caramela | January 30, 2026
Push marketing sends your message to consumers, while pull marketing is when customers come to you. Learn how and when to use push and pull marketing.
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11 Essential Components of Excellent Customer Service
By Megan Totka | January 30, 2026
Looking to improve your company's customer service? Make sure everyone on your team follows these best practices.
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How to Create and Write Your Business’s First E-Book
By Chris Christoff | January 30, 2026
Here are the benefits of creating an e-book for your business, and how you can create one, step by step.
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The 5:3:2 Rule for Social Media Explained
By Jennifer Dublino | January 30, 2026
Social followers don't always want a hard sell, but you must accomplish business goals. Learn what to post and how much of each content type is optimal.
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5 Ideas to Boost Your Loyalty Program’s Success
By Mark Fairlie | January 30, 2026
Want to boost customer loyalty and retention for your business? Learn rewards program tactics to help you build a loyal customer base and drive more sales.
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6 Signs It’s Time Your Business Should Partner With a Digital Marketing Agency
By Julie Thompson | January 30, 2026
Outsourcing your marketing may improve results. Learn when a business should partner with a digital marketing agency and how it can grow your company.
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How to Send an Email Blast (With Examples)
By Rachelle Gordon | January 30, 2026
Email blasts are a small but impactful way to reach a wide audience. Find out how to craft a successful e-blast in this guide.
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How to Create Community Around Your Brand
By Jennifer Dublino | January 30, 2026
Cultivating a fan community around your brand and products can create marketing and retention opportunities. Learn how to build a robust brand community.
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How to Use YouTube to Build Community
By Sean Peek | January 30, 2026
YouTube can be a powerful way for your business to build a digital community. Here are tips on how to build your audience.
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How Email Personalization and Follow-Ups Can Boost Your Bottom Line
By Julie Thompson | January 30, 2026
Consumers want personalized shopping experiences. Here is how you can use email to increase customer loyalty and revenue.
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10 Reasons Brands Should Use Text Message Marketing
By Skye Schooley | January 30, 2026
Text message marketing is an easy way to boost your digital marketing efforts. Learn why and how you should use it.
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Postcards vs. Letters: Which Is the Better Direct Mail Marketing Strategy?
By Kent Moon | January 30, 2026
Direct mail marketing can generate leads and diversify your marketing strategy. Learn the benefits of postcards and letters in direct mail marketing.
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Understanding Customer Emotions and Addressing Them in Your Sales Strategy
By Sean Peek | January 29, 2026
Emotion is the driving force in today’s buying process. Learn how to tap the feelings that drive customers’ buying decisions.
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Top 11 Advertising Blogs You Must Follow Now
By Julie Thompson | January 29, 2026
Get business inspiration and tips from the best of the best in the ad world.
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How Businesses Are Marketing Green Innovation
By Julie Thompson | January 29, 2026
Learn how your company can improve the environment while using eco-friendly consciousness as a marketing tactic.
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Generation Z and the Future of Print Marketing
By Jamie Johnson | January 29, 2026
Gen Z is the newest generation of consumers, with an estimated $360B in buying power. Learn why print marketing may be an effective way to reach Gen Z.
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Has Influencer Marketing Peaked?
By Julie Thompson | January 29, 2026
While marketing tactics often shift, influencers still get results when endorsing brands. Here is what a company needs to know.
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How to Develop a Solid E-Commerce Marketing Strategy
By Jamie Johnson | January 29, 2026
E-commerce is a staple for most businesses, so it's important to have a digital marketing strategy that aligns with online selling.
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15 Ways to Build a Spectacular Online Presence
By Mark Fairlie | January 29, 2026
A successful business must present its brand in a well-planned strategy across social media, email and the company website. Here are seven tips to help.
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8 Components of Customer Personas
By Tabitha Naylor | January 29, 2026
Developing accurate customer personas is key to your company's success. Here are the components your personas should include and how to use them.
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6 Email Marketing Challenges and How to Overcome Them
By Jennifer Dublino | January 29, 2026
Email marketing is effective, but it has its share of obstacles. Find the solutions to email marketing's biggest issues.
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Learn by Example: 7 Successful Small Business Marketing Campaigns
By Sean Peek | January 29, 2026
Marketing is especially important for small businesses that want to expand their reach. Learn how seven businesses found success with impactful campaigns.
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How to Provide an Honest and Ethical User Experience
By Sean Peek | January 29, 2026
When creating software and apps, businesses should strive for a user experience that doesn't exploit others. Here's how to keep ethics a priority.
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Could IVR Systems Improve Your Customer Service?
By Sean Peek | January 29, 2026
Check out these ways interactive voice response systems can improve your business’s customer service and positively impact your brand.
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8 Ways In-Store Tablets Improve the Customer Experience
By Skye Schooley | January 29, 2026
Find out how in-store tablets make life better for employees and customers.
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Stand Out: 5 Ways to Combine Traditional and Digital Marketing
By Kelly Bosetti | January 29, 2026
Digital marketing helps businesses reach a vast online audience, but traditional marketing can help consumers find your brand. Learn to combine the two.
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4 Benefits of Using Social Media to Grow Your Small Business
By Jennifer Dublino | January 28, 2026
Every business can benefit from social media, no matter its size or industry. Learn four benefits of using social media and pitfalls to watch out for.
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10 Mobile Device Marketing Strategies for Your Small Business
By Ben Mizes | January 28, 2026
If you’re not marketing your business on mobile devices, you may be losing money. Learn 10 mobile device marketing strategies to target smartphone users.
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Advertising Techniques: A Guide to Advertising for Small Businesses
By Adam Uzialko | January 28, 2026
Learn how to advertise your brand with pay-per-click, social media ads, display ads and more.
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Don’t Wait! Speed Up Your Checkout Lines With These 4 Tips
By Jennifer Dublino | January 28, 2026
POS systems can reduce checkout lines while helping you gather and maintain customer data. Learn how to speed up your checkout lines.