Marketing

In order to grow your business, you need to get the word out about your products and services. That’s where marketing comes in. Whether you’re looking for low cost ways to reach your target audience or you have a budget for widespread advertising and public relations campaigns, our Marketing hub will help you tailor your messaging and expand your brand.

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Latest in Marketing News: Advice, Tips and Resources

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How to Develop a Solid E-Commerce Marketing Strategy

By Jamie Johnson | January 29, 2026

E-commerce is a staple for most businesses, so it's important to have a digital marketing strategy that aligns with online selling.

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15 Ways to Build a Spectacular Online Presence

By Mark Fairlie | January 29, 2026

A successful business must present its brand in a well-planned strategy across social media, email and the company website. Here are seven tips to help.

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8 Components of Customer Personas

By Tabitha Naylor | January 29, 2026

Developing accurate customer personas is key to your company's success. Here are the components your personas should include and how to use them.

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6 Email Marketing Challenges and How to Overcome Them

By Jennifer Dublino | January 29, 2026

Email marketing is effective, but it has its share of obstacles. Find the solutions to email marketing's biggest issues.

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Learn by Example: 7 Successful Small Business Marketing Campaigns

By Sean Peek | January 29, 2026

Marketing is especially important for small businesses that want to expand their reach. Learn how seven businesses found success with impactful campaigns.

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How to Provide an Honest and Ethical User Experience

By Sean Peek | January 29, 2026

When creating software and apps, businesses should strive for a user experience that doesn't exploit others. Here's how to keep ethics a priority.

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Could IVR Systems Improve Your Customer Service?

By Sean Peek | January 29, 2026

Check out these ways interactive voice response systems can improve your business’s customer service and positively impact your brand.

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8 Ways In-Store Tablets Improve the Customer Experience

By Skye Schooley | January 29, 2026

Find out how in-store tablets make life better for employees and customers.

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Stand Out: 5 Ways to Combine Traditional and Digital Marketing

By Kelly Bosetti | January 29, 2026

Digital marketing helps businesses reach a vast online audience, but traditional marketing can help consumers find your brand. Learn to combine the two.

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4 Benefits of Using Social Media to Grow Your Small Business

By Jennifer Dublino | January 28, 2026

Every business can benefit from social media, no matter its size or industry. Learn four benefits of using social media and pitfalls to watch out for.

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10 Mobile Device Marketing Strategies for Your Small Business

By Ben Mizes | January 28, 2026

If you’re not marketing your business on mobile devices, you may be losing money. Learn 10 mobile device marketing strategies to target smartphone users.

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Advertising Techniques: A Guide to Advertising for Small Businesses

By Adam Uzialko | January 28, 2026

Learn how to advertise your brand with pay-per-click, social media ads, display ads and more.

person handing a credit card to a cashier holding a credit card reader

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Don’t Wait! Speed Up Your Checkout Lines With These 4 Tips

By Jennifer Dublino | January 28, 2026

POS systems can reduce checkout lines while helping you gather and maintain customer data. Learn how to speed up your checkout lines.

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How to Choose the Best Call Center Software

By Mark Fairlie | January 28, 2026

Cloud-based call center software costs $20-$200+ per user monthly. Key features include call blending, CRM integration, IVR systems, and 24/7 support.

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Make ‘Em Smile: What Drives Successful Customer Satisfaction?

By Sean Peek | January 27, 2026

What do consumers want in their experience with companies? This is how your business can ensure great customer service.

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Why Efficient Customer Service Is Better Than Friendly Customer Service

By Jamie Johnson | January 27, 2026

Greeting your customers with a smile is important, but efficiency matters even more. Learn how to provide efficient customer service.

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Why Responding to All Your Online Reviews Is Critical

By Jennifer Dublino | January 27, 2026

Online reviews are an important part of your small business's reputation. It's also important to respond to every review you receive, positive or negative.

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How to Create a Contest That Makes Your Brand Go Viral

By Sean Peek | January 27, 2026

Contests can create excitement and engagement for your brand, and help find new customers. Learn how you can run a successful promotion.

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Best Customer Tracking Methods for Your Small Business

By Jennifer Post | January 27, 2026

Customer tracking helps companies understand who's buying their products and why. Learn what you should track and which customer tracking methods are best.

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Buyer Journey vs. Customer Journey: What’s the Difference?

By Skye Schooley | January 27, 2026

Learn how the buyer journey and customer journey connect to turn interest into loyalty and create a seamless growth experience.

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How Much Does a Billboard Cost

By Adam Uzialko | January 27, 2026

Billboard can increase visibility for your business, but the cost varies considerably depending on where you’re located.

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How Email and SMS Work Together to Strengthen Brand Marketing

By Adam Uzialko | January 27, 2026

Email and SMS marketing complement each other well. Here’s how to use both for your small business.

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30 Essential Data Analytics Terms Every Marketer Should Know

By Mark Fairlie | January 27, 2026

Every marketer should understand these 30 commonly used data analytics terms so they can create meaningful sales and campaign reports.

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7 Strategies to Make Your Google Ads Campaign a Success

By Chad Brooks | January 27, 2026

Google Ads can help you improve traffic and find more qualified prospects and customers. Learn seven strategies to make your Google Ads campaign a success.

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Back to Basics: Offline Marketing Tactics That Still Work in Today’s Digital World

By Max Freedman | January 26, 2026

Old-school advertising is still effective today. Here are nine offline marketing strategies that work in the digital world.

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Seeking Brand Advocates: How to Get Influencers to Market Your Product

By Jennifer Dublino | January 26, 2026

Influencer marketing can be an effective way to boost brand awareness and sales. Learn how to convince influencers to market your products the right way.

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Online Reputation Management and Why It Is Important

By Danielle Fallon-O’Leary | January 26, 2026

This guide describes online reputation management and how brands can use it to keep their public image positive.

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GDPR: Email Marketing in the Age of Digital Privacy

By Adam Uzialko | January 23, 2026

Digital privacy laws can impact how a business conducts email marketing campaigns. Here is what you should know before you push send.

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How Much Can a Bad Review Hurt Your Business?

By Jennifer Dublino | January 23, 2026

While businesses want positive reviews, a few bad ones may not always hurt you. Here is what you need to know about negative reviews.

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Why Every Brand Should Have a YouTube Channel

By Ron Stefanski | January 23, 2026

YouTube can put your business in front of a global audience and build your brand. Learn why YouTube is necessary and how to succeed on the video platform.

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