Marketing & Sales: How to Attract Leads and Close Deals

Marketing

In order to grow your business, you need to get the word out about your products and services. That’s where marketing comes in. Whether you’re looking for low cost ways to reach your target audience or you have a budget for widespread advertising and public relations campaigns, our Marketing hub will help you tailor your messaging and expand your brand.

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Latest in Marketing News: Advice, Tips and Resources

Article

LinkedIn Networking Tips for Business Success

By Jennifer Dublino | October 27, 2026

With LinkedIn, you don't have to wait for a networking event to make meaningful business connections.

Article

Seasonal Marketing Strategies: Utilizing What Every Season Has to Offer

By Jennifer Dublino | October 27, 2026

Spring, summer, fall and winter are more than just seasons – they're opportunities for businesses to thrive.

Article

Why You Should Ditch No-Reply Emails

By Rachelle Gordon | October 27, 2026

Some customers crave a personal connection and get frustrated when receiving no-reply emails. Here's how to provide a better user experience.

Article

How to Keep Up With Digital Marketing Trends

By Jennifer Dublino | October 27, 2026

The only constant in digital marketing is that it’s constantly changing. Here’s how to keep up.

Article

Hidden Costs of Restaurant Marketing

By Jennifer Dublino | October 27, 2026

Restaurant owners often overlook critical marketing expenses that can impact their bottom line.

Article

Should You Hire an AI SEO Agency? What Small Businesses Should Know

By Adam Uzialko | October 27, 2026

AI search optimization is real work, but whether it justifies retaining a separate agency is a different question.

Article

12 Ways Content from Influencers Helps Your Business Grow

By Julie Thompson | October 27, 2026

Influencers can play a crucial role in your marketing success.

Article

GDPR: Email Marketing in the Age of Digital Privacy

By Adam Uzialko | October 27, 2026

Email marketing is becoming more complicated as digital privacy laws like the GDPR and the CCPA reshape what businesses can and can't do. Here's what to know before launching your next campaign.

Article

What Is Google Ads, and Why Should You Use It?

By Max Freedman | October 27, 2026

Google Ads helps businesses reach customers at the exact moment they're searching for products, services and solutions online.

Article

How to Build Brand Advocacy in 6 Simple Steps

By Jennifer Dublino | October 27, 2026

Your customers can become your biggest advocates. Here's how.

Article

14 Ways to Improve Your Local Marketing Strategy

By Stella Morrison | October 27, 2026

Audiences in specific neighborhoods want your business to build relationships with them. Here's how.

Article

How to Measure ROI for Digital Marketing Campaigns (and When You Shouldn’t)

By Adam Uzialko | October 27, 2026

Digital marketing is an important part of modern business, but it can be challenging — and sometimes even counterproductive — to measure ROI.

Article

Best Facebook Marketing Strategies: The Latest Tips

By Jennifer Dublino | October 27, 2026

Facebook is still a viable marketing vehicle. Learn how to market effectively with this venerable social media platform.

Article

SMS Marketing vs. Mobile Marketing: Where, When and How to Use Them

By Jennifer Dublino | October 27, 2026

SMS marketing and mobile marketing can be critical to your overall marketing strategy. Learn how and when to use each form.

Article

10 Reasons Brands Should Use Text Message Marketing

By Skye Schooley | October 27, 2026

Businesses of all sizes are discovering they can effectively integrate SMS marketing with a larger marketing strategy.

Article

Aim and Fire! How to Identify Your Target Audience

By Mark Fairlie | October 27, 2026

You can't market your products effectively until you know who needs them. Take these steps to determine your ideal clients.

Article

8 Components of Customer Personas

By Tabitha Naylor | October 27, 2026

Developing accurate customer personas is key to your company's success.

Article

How to Improve Brand Visibility in AI Answer Engines

By Adam Uzialko | October 26, 2026

AI answer engines are a new and important touchpoint for users in your target audience. Here’s how to improve your brand’s AI visibility.

Review

Mailchimp Review

By Adam Uzialko | October 26, 2026

This Mailchimp review covers the user-friendly email marketing platform that offers valuable features for small businesses new to email marketing.

Review

Salesforce CRM Review and Pricing

By Nadia Reckmann | October 26, 2026

Salesforce CRM is a powerful, customizable customer relationship management platform. See our full review for features, pricing and limitations.

Article

How to Create a Marketing Plan for Startups

By Skye Schooley | October 26, 2026

Learn how to attract customers, build brand awareness and market your startup on a budget.

Article

Learn by Example: 7 Successful Small Business Marketing Campaigns

By Sean Peek | October 23, 2026

Marketing is especially important for small businesses that want to expand their reach.

Article

10 Tips to Keep Your Emails Out of Gmail’s Promotions Tab

By Julie Thompson | October 23, 2026

While email marketing is effective, Gmail's Promotions tab has made it more challenging for marketers to get their emails opened.

Article

Pipedrive vs. HubSpot Comparison

By Mark Fairlie | October 23, 2026

Pipedrive and HubSpot are popular CRM platforms for small businesses. Here's how they compare.

Article

7 Benefits of Text Message Marketing

By Skye Schooley | October 22, 2026

When done right, texting customers can foster engagement and loyalty.

Review

SimpleTexting Review and Pricing

By Mark Fairlie | October 22, 2026

SimpleTexting is a straightforward SMS service that connects you to your customers. It offers helpful tools, an easy-to-use dashboard and flexible plans.

Review

Podium Text Message Marketing Review and Pricing

By Mark Fairlie | October 22, 2026

Learn about Podium's AI-powered customer communication platform, including its text messaging, online review management, payment processing and automation tools. Read our in-depth review of its...

Review

Textedly Review and Pricing

By Mark Fairlie | October 22, 2026

Our Textedly review explores this text messaging service's easy-to-use texting tools, pricing, AI features, payments, review management and more. See why it's our top pick for simple texting needs.

Review

Textline Review and Pricing

By Mark Fairlie | October 22, 2026

Learn about Textline's pricing, features, security and collaboration tools to see why it's our top business texting platform for larger businesses.

Article

How to Track Brand Mentions in AI Search

By Adam Uzialko | October 21, 2026

The emergence of AI search adds new channels where your brand can be mentioned. Here’s how to track how often and in what contexts you’re showing up.

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