Marketing

Creating your own postcards at home is not too difficult. Here is what you need and how to do it.

Successful companies use multiple social media platforms to stay competitive. Here's why you shouldn’t rely only on Facebook and X (Twitter).

Repeat business can improve cash flow and ROI, promote your brand and help you better target customers. Learn seven strategies for earning repeat business.

Don't use personal or generic email addresses for your startup. Learn why you need a branded email address for your business communications.

Here’s how to build your own small business website using a DIY website builder like Squarespace and what to consider during the process.

Helping the world can give your company a PR boost or tarnish its reputation. Here are five tips on how to give back successfully.

Pipedrive is a powerful CRM with exceptional sales automation features. Learn how Pipedrive can help you customize and streamline complex workflows.

Podium is an online reputation management service that allows you to acquire and manage customer reviews from one robust platform.

When you understand social media trends, you can adjust your business’ marketing strategy and boost your success. Here is what you should know.

Constant Contact is an affordable and easy-to-use email marketing service. It has all the tools businesses need to create great email campaigns.

SMS and MMS are two different ways to send text messages. Learn how to choose the right one for your small business’s marketing campaign.

GDPR is a sweeping data privacy law that impacts any business collecting data on EU citizens. Make sure your business is ready with these easy steps.

Learn what a reengagement email marketing strategy is, and see examples of how companies have recaptured the attention of their audiences.

Marketing is still an important component to promoting a brand, but consumers are more savvy about the process. Here is what you need to know.

From Facebook to Wells Fargo, some of the world's top companies have been caught in pretty big scandals. Here are the details – and key takeaways.

Social followers don't always want a hard sell, but you must accomplish business goals. Learn what to post and how much of each content type is optimal.

There are compelling reasons to advertise on Pinterest. Learn about promoted pins, idea pins, try-on-product pins, collection ads and more. 

Salesforce CRM helps businesses manage and support customer relationships. Learn about Salesforce CRM's features, customization options, pricing and more.

Learn how to create email marketing campaigns that get subscribers’ attention through several strategies like provocative subject lines and images.

Influencer marketing is a brand-building tool that can promote your business and improve SEO. Learn how to use influencers in your marketing strategy.

Here are the five essential points you need to know to formulate and implement your international digital marketing strategy.

HubSpot is a great CRM system for businesses seeking sales and marketing integration to drive revenue and manage funnels. Learn more about HubSpot CRM.

Use these strategies to automate your email communications without coming across as cold to your customers.

Channel management is finding the right marketing techniques and sales strategies to reach your target customers. Learn how channel management works.

Chatbot technology is changing. Here is how businesses can use the tool to create a better customer experience on their websites and more.

Facebook is the social network with the broadest audience. Make the most of your Facebook business advertising and marketing with these strategies.

When someone lands on your website, you have less than a second to make a conversion. Here are design elements that can hurt your business.

If you've got a product ready to go, how do you market it so that you can sell as many as possible in a short time? Learn some strategies here.

Salesforce and monday are both great companies with excellent reputations and similar feature sets. However, there are a few distinct differences.

Find out how to measure return on investment for digital marketing, when to do so and tips for optimizing your business’s marketing ROI.