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Marketing Tools

Reaching your target audience is a lot easier when you use the right tools. Platforms like email marketing and text message marketing software make it easy to build contact lists, design content and analyze campaign results. Tools like website builders help you create a branded, user-friendly place where customers can learn more about your business and get in touch. In this hub, you’ll learn everything you need to know about the tools of the marketing trade.

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Latest: Advice, Tips and Resources

hands using a smartphone
Article
Pipedrive vs. HubSpot Comparison
By Mark Fairlie | October 23, 2026
Pipedrive and HubSpot are popular CRM platforms for small businesses. Here's how they compare.
Businesswoman with mobile phone in hand
Article
10 Reasons Brands Should Use Text Message Marketing
By Skye Schooley | October 22, 2026
Businesses of all sizes are discovering they can effectively integrate SMS marketing with a larger marketing strategy.
Article
7 Benefits of Text Message Marketing
By Skye Schooley | October 22, 2026
When done right, texting customers can foster engagement and loyalty.
Review
SimpleTexting Review and Pricing
By Mark Fairlie | October 22, 2026
SimpleTexting is a straightforward SMS service that connects you to your customers. It offers helpful tools, an easy-to-use dashboard and flexible plans.
Review
Podium Text Message Marketing Review and Pricing
By Mark Fairlie | October 22, 2026
Learn about Podium's AI-powered customer communication platform, including its text messaging, online review management, payment processing and automation tools. Read our in-depth review of its...
EZ Texting logo
Review
EZ Texting Review and Pricing
By Mark Fairlie | October 22, 2026
EZ Texting is our choice for the best text message marketing service for ease of use. See our 2026 review of its pricing, features, AI tools, automation, integrations and customer support.
Review
Textedly Review and Pricing
By Mark Fairlie | October 22, 2026
Our Textedly review explores this text messaging service's easy-to-use texting tools, pricing, AI features, payments, review management and more. See why it's our top pick for simple texting needs.
Review
Textline Review and Pricing
By Mark Fairlie | October 22, 2026
Learn about Textline's pricing, features, security and collaboration tools to see why it's our top business texting platform for larger businesses.
person typing on a laptop
Article
How to Keep Customers on Your Site and Boost Sales
By Chris Christoff | October 19, 2026
You don't need a big budget to keep visitors interested in your website and encourage them to buy.
Article
10 Website Design Mistakes That Can Hurt Conversions
By Amanda Hoffman | October 19, 2026
Avoid common website design mistakes that frustrate visitors and cost you leads and sales.
CRM icon on a tablet
Best Pick
Best CRM Software for Nonprofits
By Ross Mudrick | October 16, 2026
Learn about the best CRM systems for nonprofits, including features and prices. We evaluate solutions that help manage relationships with members and donors.
Review
Salesforce CRM Review and Pricing
By Nadia Reckmann | October 16, 2026
Salesforce CRM is a powerful, customizable customer relationship management platform. See our full review for features, pricing and limitations.
Salesforce workflow automation
Article
Salesforce vs. NetSuite: Which CRM Is Right for Your Business?
By Kaylyn McKenna | October 16, 2026
We compared Salesforce and NetSuite to help business owners find the right choice for their needs. Find out how the two CRMs stack up against each other.
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Best Pick
Best CRM for Recruiting
By Mark Fairlie | October 16, 2026
Find the best CRM software for recruiters to manage candidates, streamline hiring and fill positions faster. Compare pricing, features, pros and cons, and more.
Best Pick
The Best CRM Software of 2026
By Mark Fairlie | October 16, 2026
HubSpot, monday CRM and Zoho lead our picks for the best CRM software, with AI agents, automation and analytics for every budget.
person checking a smartphone
Article
Pipedrive vs. monday CRM
By Mark Fairlie | October 16, 2026
Pipedrive and monday CRM are leading customer relationship management platforms for small businesses. Here's how they compare.
hands checking email on a laptop
Article
Salesforce vs. monday Comparison
By Sean Peek | October 16, 2026
Salesforce and monday are popular CRM platforms for small businesses. Here's how they compare.
person typing on a laptop
Article
HubSpot vs. monday CRM Comparison
By Mark Fairlie | October 16, 2026
HubSpot and monday CRM are popular customer relationship management platforms. Learn how their features and pricing compare.
Review
Zendesk Review and Pricing
By Mark Fairlie | October 07, 2026
Zendesk is a full-featured CRM with tools to optimize sales, marketing and customer service team performance. Learn about Zendesk's features and pricing.
Best Pick
The Best Email Marketing Services and Survey Software of 2026
By Mark Fairlie | October 07, 2026
Mailchimp, Constant Contact and Campaign Monitor excel in email marketing, offering automation, segmentation and responsive templates.
Best Pick
The Best Text Message Marketing Services of 2026
By Mark Fairlie | October 07, 2026
EZ Texting, SimpleTexting and Textedly offer robust SMS marketing platforms with automation, segmentation and analytics.
Salesforce logo
Review
Salesforce Marketing Cloud Next Review and Pricing
By Sean Peek | October 07, 2026
Salesforce Marketing Cloud Next combines AI-powered email marketing, automation and CRM data to help enterprises create personalized customer journeys. Learn about features, pricing, pros, cons and...
Hubspot logo
Review
Hubspot Review
By Nadia Reckmann | October 07, 2026
HubSpot CRM's powerful AI prospecting and lead generation, as well as conversation intelligence and automations, make it our pick for AI-driven sales CRM.
person typing on a laptop
Review
GoDaddy Airo AI Builder Review
By Natalie Hamingson | October 07, 2026
GoDaddy’s Airo AI Builder is an intuitive website builder that utilizes simple AI prompts to create a fully functioning website.
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Review
Freshworks CRM Review and Pricing
By Nadia Reckmann | October 07, 2026
Freshsales CRM combines AI-powered insights, sales automation, forecasting and omnichannel communication tools to help sales managers improve visibility, streamline workflows and keep deals moving....
Review
Campaigner Email Marketing Review and Pricing
By Nicole Fallon | October 07, 2026
Our Campaigner review examines pricing, automation, personalization, reporting, SMS marketing and customer support to help you decide whether this feature-rich email marketing platform is right for...
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Best Pick
The Best Website Builders and Design Services of 2026
By Mark Fairlie | October 05, 2026
Compare the best website builders and design services of 2026, including Squarespace, GoDaddy, Wix, UENI, Mochahost, Network Solutions and Bluehost. See how they compare on pricing, features, ease of...
hands using a smartphone
Article
Text Message Laws Every Business Needs to Follow
By Danielle Fallon-O’Leary | October 01, 2026
It's crucial to comply with all applicable regulations while sending marketing messages to customers and prospects.
Article
Is a Subscription Website Right for Your Business?
By Mark Fairlie | October 01, 2026
Subscription sites are a great way to deliver high-quality content. Here's what you need to know.
Article
SMS Marketing vs. Mobile Marketing: Where, When and How to Use Them
By Jennifer Dublino | October 01, 2026
SMS marketing and mobile marketing can be critical to your overall marketing strategy. Learn how and when to use each form.
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