Marketing Tools
Reaching your target audience is a lot easier when you use the right tools. Platforms like email marketing and text message marketing software make it easy to build contact lists, design content and analyze campaign results. Tools like website builders help you create a branded, user-friendly place where customers can learn more about your business and get in touch. In this hub, you’ll learn everything you need to know about the tools of the marketing trade.
Latest: Advice, Tips and Resources
Article
Snail Mail Will Rescue Your Digital Campaigns From Tech Uncertainty
By Mark Fairlie | December 18, 2026
Postal mail is a great way to improve responsiveness from your digital marketing campaigns. Find out why it performs so well, even among elusive Gen Zers.
Article
How to Quickly and Easily Make Your Website GDPR Compliant (and Why You Should Immediately)
By Julie Thompson | June 26, 2026
GDPR is a sweeping data privacy law that impacts any business collecting data on EU citizens. Make sure your business is ready with these easy steps.
Best Pick
The Best Website Builders and Design Services of 2026
By Mark Fairlie | June 26, 2026
Wix, Squarespace and Shopify are leading website builders, providing drag-and-drop interfaces, customizable templates and e-commerce capabilities.
Article
Is a Subscription Website Right for Your Business?
By Mark Fairlie | June 26, 2026
Subscription websites foster recurring revenue and deliver content to your customers. Learn the primary components and benefits of subscription websites.
Article
10 Tips for Choosing the Right Web Hosting Company
By Genia Stevens | June 26, 2026
Follow these tips to choose the right web host for your company website so that it's accessible and secure.
Article
How to Create an Accessible E-Commerce Website
By Nathan Resnick | June 26, 2026
These ADA compliance tips can help you make your e-commerce website accessible for people with disabilities.
Article
About Us Page: Why Your Business Needs an ‘About’ Page
By Jennifer Dublino | June 26, 2026
Your website's About page is a marketing powerhouse that helps visitors get to know your brand. Learn best practices for creating an effective About page.
Article
How to Keep Customers on Your Site and Boost Sales
By Chris Christoff | June 26, 2026
Your business can't expand without customer loyalty, so it's crucial to create a smooth, efficient user experience on your website.
Article
Just Say No: 10 Website Design Mistakes That Can Hurt Conversion
By Amanda Hoffman | June 26, 2026
When someone lands on your website, you have less than a second to make a conversion. Here are design elements that can hurt your business.
Article
How Much Does It Cost to Build a Website?
By Amanda Hoffman | June 26, 2026
Website costs range from $100 for a personal blog to over $20,000 for custom e-commerce. Learn pricing by site type, hidden fees, and DIY vs. agency pros and cons.
Article
HubSpot vs. monday CRM Comparison
By Mark Fairlie | June 24, 2026
HubSpot and monday Sales CRM can help your business handle leads, marketing, reporting and more. Learn how these top CRM software packages compare.
Article
Pipedrive vs. HubSpot Comparison
By Mark Fairlie | June 24, 2026
Pipedrive and Hubspot are user-friendly, full-featured CRM platforms for small businesses. Learn how their features, functionality and pricing compare.
Article
HubSpot vs Zoho Comparison
By Mark Fairlie | June 24, 2026
See a comparison of the HubSpot and Zoho CRMs when it comes to pricing, features, integrations and more.
Best Pick
Best CRM for Real Estate Businesses
By Nadia Reckmann | June 24, 2026
Salesforce, Pipedrive and Zoho offer CRM solutions tailored for real estate professionals with lead management and automation tools.
Best Pick
Best CRM for Recruiting
By Mark Fairlie | June 24, 2026
Find the best CRM software for recruiters in 2025. Compare top systems to manage candidates, streamline hiring and fill positions faster.
Best Pick
The Best CRM Software of 2026
By Mark Fairlie | June 24, 2026
HubSpot, Salesforce and Zoho CRM offer comprehensive customer relationship management with automation, analytics and integration features.
Review
Hubspot Review
By Nadia Reckmann | June 24, 2026
HubSpot CRM's powerful AI prospecting and lead generation, as well as conversation intelligence and automations, make it our pick for AI-driven sales CRM.
Review
Twilio Messaging Review
By Tom Anziano | June 22, 2026
Twilio is a highly flexible text message marketing platform, making it ideal for small businesses that need a tool tailor-made for their needs.
Review
ProTexting Review
By Max Freedman | June 22, 2026
Our ProTexting review covers the platform's exceptional usability, flexibility, and impressive slate of features.
Article
How to Write an Executive Summary for a Marketing Plan
By Max Freedman | June 15, 2026
An executive summary is an important part of your marketing plan. It describes how you intend to reach your target demographic. Here’s what you should include.
Best Pick
The Best Email Marketing Services and Survey Software of 2026
By Mark Fairlie | June 12, 2026
Mailchimp, Constant Contact and Campaign Monitor excel in email marketing, offering automation, segmentation and responsive templates.
Article
10 Reasons Brands Should Use Text Message Marketing
By Skye Schooley | June 01, 2026
SMS for business is an effective strategy for engaging your customers and increasing sales. Here is what your company should know about text message marketing.
Article
Marketing to College Students
By Max Freedman | May 18, 2026
College students are a specific demographic who require authentic and value-driven marketing. Here is how you can use digital content to reach Gen Z consumers.
Article
Strategies for Building Brand Trust Through Video
By Joe Forte | May 14, 2026
Learn how video marketing can build brand trust, strengthen customer relationships and drive sales with storytelling, testimonials, SEO tips and platform recommendations.
Article
What Is Google Ads, and Why Should You Use It?
By Max Freedman | May 08, 2026
Learn what Google Ads is, how it works and why businesses use it to reach motivated buyers. Explore campaign types, costs, setup steps and strategies for better results.
Article
Text Message Laws Every Business Needs to Follow
By Danielle Fallon-O’Leary | May 05, 2026
Text message marketing can drive results, but noncompliance can be costly. Learn the TCPA, CTIA, state SMS laws, consent rules and penalties to know.
Article
Why Print Marketing Is Still Important in a Digital World
By Adam Uzialko | April 27, 2026
Print marketing still plays an important role in a digital-first world. Here’s how you can use print marketing to grow your business and drive more sales.
Article
Ineffective Imagery: The Case for Dumping Stock Photography
By Jennifer Dublino | March 30, 2026
You can create better content with high-quality original visuals rather than opting for stock photography. Here’s how to find compelling images for your brand.
Article
The Best Lead Scoring Tools for 2026
By Adam Uzialko | March 25, 2026
These lead scoring tools can help you identify which prospects are most likely to convert so you can focus your time on those who are ready to become customers.
Article
13 Ways to Repurpose Your Blog Content for More Traffic
By Mark Fairlie | March 25, 2026
Repurpose your blog content to get more traffic and reach new audiences. Learn 13 practical ways to reuse posts across email, social media and more.