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Business Basics

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Latest: Advice, Tips and Resources

Article
The Game of Pricing: How the Number 9 Affects Purchase Behavior
By Jennifer Dublino | November 06, 2023

Charm prices end in the number nine. Learn about charm vs. prestige pricing and how your ideal customer should dictate your pricing strategy.

Article
Why You Need a SWOT Analysis for Your Business
By Kiely Kuligowski | November 06, 2023

SWOT ― which stands for “strengths, weaknesses, opportunities and threats” ― is a type of analysis that helps you develop your business strategy.

Article
Better Together: Making Magic Between Big Companies and Startups
By Alex Goryachev | November 06, 2023

Startups and enterprises can complement each other by collaborating. Learn how large and small players can overcome issues and work together.

Business owner working on a laptop
Article
Starting a Business From Home: The Ultimate Checklist
By Julie Thompson | November 06, 2023

Starting a business requires an organized approach to administrative, legal and practical tasks. Follow this checklist to start a business from home.

person ordering at a coffee shop
Article
Drip, Drip, Drip: Lessons From the Starbucks Union Movement
By Sean Peek | November 06, 2023

Here's what business owners can learn from the growth of the unionization effort among Starbucks workers.

Businesswoman walking through an airport
Article
International Business Etiquette From Around the World
By Sean Peek | November 06, 2023

Business has gone increasingly global throughout the past several decades. Understanding international business etiquette is key to your worldwide success.

Article
7 Ways to Build a Successful Construction Business
By Jennifer Dublino | November 06, 2023

Reputation is crucial to a construction business because the stakes are high. Learn how to build a successful construction company with the right tools.

Article
How to Run a Successful One-Person Business
By Bennett Conlin | November 06, 2023

You can create a successful, long-lasting one-person business, but you must overcome obstacles alone. Learn how to help your one-person business succeed.

Article
Retail or E-tail? Buying Online vs. Buying in Person
By Jennifer Dublino | November 06, 2023

Online and in-person sales each have advantages and disadvantages. Learn how to recognize their values and maximize both strategies to meet customer needs.

Article
 Resources for Business Owners With Disabilities
By Julie Thompson | November 06, 2023

Learn about all the government programs and other initiatives available for business owners with disabilities.

Article
5 Ways to Reduce Your Business’s Carbon Footprint
By Michael Wood | November 06, 2023

Find out what a carbon footprint is, how to reduce your company's environmental impact and why it matters.

Article
Protecting Your Bottom Line From Data Breaches
By Mark Fairlie | November 06, 2023

If customers can't trust you with their data, it will hurt your bottom line. Find out what you need to do to secure your business’s data.

Article
The 5 Most Important KPIs for Warehouses
By Danielle Fallon-O’Leary | November 06, 2023

Measuring the right metrics can help your business make informed decisions and maximize efficiency within its warehouse operations.

Article
What Is a Workers’ Comp Ghost Insurance Policy?
By Nicole Urbanowicz | November 03, 2023

Learn what a workers' comp ghost insurance policy is and how it can help your small business, if you meet the requirements.

Article
Management Theory of Robert Waterman
By Sean Peek | November 03, 2023

Thomas Peters and Robert Waterman's theory observations developed foundational points for successful organizations.

Article
Management Theory of Michael Porter
By Danielle Fallon-O’Leary | November 03, 2023

Michael Porter’s theory can help you build a more competitive management strategy for your business. Here is what you need to know.

Article
Management Theory of Frederick Herzberg
By Danielle Fallon-O’Leary | November 03, 2023

Learn how businesses can use Herzberg's motivation theory, also known as the two-factor theory, to better manage their employees.

Article
Outgrowing Your Office Space? Should You Lease or Buy?
By Karina Fabian | November 03, 2023

Here is a list of things to consider before deciding whether to purchase or lease your new office space, including pros and cons of both options.

Article
Inspiration Revealed: 36 Top CEOs Share Their Secrets to Success
By Lauren Kubiak | November 03, 2023

Here are tips from CEOs and business leaders on topics ranging from balancing life and work to building your business team to addressing the competition.

Article
Important Things to Do After Your Trademark Is Registered
By Julie Thompson | November 03, 2023

Registering your trademark is the first step in protecting your brand. Learn what to do next to ensure you're handling the trademark process properly.

Article
How to Start a Business With $0 (Or Pretty Close)
By Tom Drake | November 03, 2023

It is possible to go into business with limited startup capital. Here is how to become a successful entrepreneur, even without huge assets.

Article
7 Surefire Strategies to Help You Stand Out From the Competition
By Stella Morrison | November 03, 2023

Differentiating your brand from the competition gives you a competitive advantage. Learn ways to differentiate your product from the competition.

Article
The Insurance Claims Process and How to File
By Nicole Urbanowicz | November 02, 2023

If your business suffers a loss that’s covered by insurance, you’ll need to file an insurance claim. Here's how a claim works and how to file one.

Article
How to Apply for a Copyright Online
By Julianna Lopez | November 02, 2023

Obtaining a copyright is a straightforward process online. Learn how to apply for a copyright online and the benefits of protecting intellectual property.

marketing meeting
Article
Striking a Chord: The Hidden Business Lessons in These Hit Songs
By Mike Berner | November 02, 2023

Entrepreneurs and business owners can learn some valuable lessons from the lyrics of hit songs by Beyoncé, Frank Sinatra and more.

businesswoman using a smartphone
Article
Best Business Newsletters of 2024
By Mike Berner | November 02, 2023

Here is our list of recommended publications that every small business owner and entrepreneur should read.

Article
Do Awards Really Do Anything for Your Company?
By Julie Thompson | November 02, 2023

Winning awards has numerous business benefits, including increased income and employee morale. Learn how to win awards for your business.

Article
How To Create and Write Your Business’s First E-Book
By Chris Christoff | November 01, 2023

Here are the benefits of creating an e-book for your business, and how you can create one, step by step.

Article
Contingency Management Theory Explained
By Chad Brooks | November 01, 2023

Fred Fiedler's contingency theory says that there are many internal and external factors that can influence the optimum organizational structure.

Article
Choosing the Right Outsourcing Partner
By Shahid Mansuri | November 01, 2023

Outsourcing is often great for business but it can offer challenges. Learn how to find the right partner to help you grow your company.