Buying Guides

Don't use personal or generic email addresses for your startup. Learn why you need a branded email address for your business communications.

When considering tech purchases for marketing functions, your company may have a conflict between the CIO and the CMO. Who should be in charge?

What is big data, and how can you use it to increase your business's success?

Here is how to prepare before pitching an invention idea to an investor.

When it comes to business, your decisions matter. But it's important to recognize whether your choices are based on intuition or emotions.

Learn how Netflix's loyal customers are affected by changes to their billing policy, and what it means to you and your customers.

Strategic partnerships have mutual benefits and can lead to long-term profits. Here are the advantages of partnering with another company and examples.

Chunk-up marketing uses a series of small steps to bring long-term results for a brand. Learn how to apply chunking to your marketing strategy.

Gen Z is the newest generation of consumers, with an estimated $300B in buying power. Learn why print marketing may be an effective way to reach Gen Z.

Learn how small businesses strengthen communities, and get ideas for meaningful community partnerships.

Battle rhythm is an operational knowledge management process. It is equal parts strategic routine and information processing.

Think you know what call center software does? Think again. In the last five years, it's evolved, integrating with SMS, messaging apps, video calls and more.

Check out these ways interactive voice response systems can improve your business’s customer service and positively impact your brand.

Focusing on the details in key areas can boost your business's efficiency. Learn the areas where you should be extra attentive to the little things.

Calculating your business's value accurately is crucial if you want to sell it or seek investors. Learn four steps for calculating your business valuation.

In today's market, branding is everything. See which marketing agency might be able to help you build a stellar brand.

Managers plan and carry out activities within an organization, but their role demands leadership. Here are five ways managers can become great leaders.

Data thieves have more opportunities than ever to steal from your company. Follow these security measures to protect your information.

Whether you're a small company or an enterprise-level business, these five communication tech tools will keep your team engaged and connected.

Accurate estimates are key to your construction business's success. Learn about the top five construction estimating software tools.

You have a responsibility to your customers and your business to keep all sensitive data secure. Here are seven best practices to secure your information.

While self-funding a business is difficult, it isn’t impossible. Here are important tips for entrepreneurs considering the idea.

This guide includes tips on how to drive sales over the phone.

Going global means expanding your business overseas. Learn the pros and cons of going global and what steps to take to expand your company internationally.

Customers prefer using their credit and debit cards for most purchases. Does it make sense for your restaurant to continue accepting cash?

Discover whether you should expand your construction company with this comprehensive guide.

Employees are more productive in a company that actively stops workplace bullying. Here's how to recognize it and foster an anti-bullying company culture.

Check out these tips and best practices for creating social media campaigns that will save you time and net impressive results.

Learn how color affects your restaurant's atmosphere and sales.

Does your daily workflow feel hectic or like there's never enough time? Here are some ways to make it smoother.