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Marketing

In order to grow your business, you need to get the word out about your products and services. That’s where marketing comes in. Whether you’re looking for low cost ways to reach your target audience or you have a budget for widespread advertising and public relations campaigns, our Marketing hub will help you tailor your messaging and expand your brand.

Latest in Marketing News: Advice, Tips and Resources

Article
Why Every Brand Should Have a YouTube Channel
By Ron Stefanski | January 23, 2026
YouTube can put your business in front of a global audience and build your brand. Learn why YouTube is necessary and how to succeed on the video platform.
Article
What Are Email Open Rates?
By Jennifer Post | January 23, 2026
You should pay close attention to your email open rates. Here is how to calculate your open rate and improve it.
Two coworkers having a discussion
Article
How to Create a Market Research Plan
By Max Freedman | January 23, 2026
Market research plans define an existing problem and/or outline an opportunity. From there, the marketing strategy is broken down task by task.
Article
What Should You Do When a Client Ignores You?
By Miranda Fraraccio | January 23, 2026
Is your client dodging your emails and calls? It might be time to move forward. Here's how to handle the situation.
Article
Customer Delight: The New Standard in Customer Service
By Sean Peek | January 23, 2026
To delight a customer is to provide the unexpected. Here are seven key principles to providing a delightful customer service experience.
Article
How to Grow Your Email List
By Kiely Kuligowski | January 22, 2026
Your email list's quality is a critical element in your email marketing campaign's success. Learn 25 ways to grow an email list and what mistakes to avoid.
Article
Your Reputation Is Your Reality: How to Strengthen Your Company’s Public Image
By Jamie Johnson | January 22, 2026
Your brand reputation is important to your customers. Learn tips guaranteed to keep your reputation untarnished.
people playing video games
Article
7 Marketing Lessons From the Video Game Industry You Should Know
By Jared Atchison | January 22, 2026
Adapting techniques from the gaming world can help you do business better. Learn how the video game industry's practices can boost your marketing.
Article
A Guide to Creating a Customer Journey Map for Your Brand
By Adam Uzialko | January 22, 2026
Building a customer journey requires you to understand how your customers engage with your brand and what steps they take both before and after a purchase.
Article
5 Steps to Engaging Your Audience on Social Media
By Rachelle Gordon | January 22, 2026
Engage social media audiences through consistent posting, authentic storytelling, responding to comments, using visual content and analyzing engagement metrics.
Article
Entrepreneurs Love These 18 Tools for Conducting Market Research
By Nicole Fallon | January 21, 2026
Top market research tools include Tableau, Google Trends, BuzzSumo, Semrush, and Quora. Learn which 18 platforms help entrepreneurs make data-driven decisions.
Article
How to Transform Your Static Site into a Responsive Website
By Danielle Fallon-O’Leary | January 21, 2026
As consumers prefer smartphones over desktop computers, your site must be mobile responsive. Here's how to make your static site look good on all devices.
Article
Why You Should Ditch No-Reply Emails
By Rachelle Gordon | January 20, 2026
Learn how to provide a better digital marketing experience for your customers that will encourage user engagement and retention.
Man using a calculator for finances
Article
How to Measure ROI for Digital Marketing Campaigns (and When You Shouldn’t)
By Adam Uzialko | January 20, 2026
Find out how to measure return on investment for digital marketing, when to do so and tips for optimizing your business’s marketing ROI.
Article
How to Build a Successful SEO Strategy When You’re a Small Business
By Jennifer Dublino | January 20, 2026
Small businesses can build an SEO strategy to find new customers, boost website traffic, and build credibility. Learn tips for creating an SEO strategy.
Article
5 Reasons You Should Consider Using a Virtual Receptionist
By Jennifer Dublino | January 20, 2026
Virtual receptionists answer calls, take messages, and schedule appointments remotely for around $250 per month versus $30,000 or more for in-house staff.
Article
6 Ways Email Automation Can Elevate Your Customer Support
By Sean Peek | January 16, 2026
Use these strategies to automate your email communications without coming across as cold to your customers.
Article
What Is Channel Management?
By Jennifer Dublino | January 16, 2026
Channel management is finding the right marketing techniques and sales strategies to reach your target customers. Learn how channel management works.
Article
Are Chatbots AI? How to Differentiate Chatbots From Conversational AI
By Mark Fairlie | January 16, 2026
Chatbot technology is changing. Here is how businesses can use the tool to create a better customer experience on their websites and more.
Article
Turn It Up: Aggressive Marketing Strategies for Startups in Any Industry
By Jennifer Dublino | January 16, 2026
If you've got a product ready to go, how do you market it so that you can sell as many as possible in a short time? Learn some strategies here.
Article
Everything You Need to Know About Email Marketing Campaigns
By Sean Peek | January 16, 2026
Learn how to create email marketing campaigns that get subscribers’ attention through several strategies like provocative subject lines and images.
Article
How Projection Mapping Is Changing the Ad World
By Sean Peek | January 16, 2026
Projection mapping can transform buildings into works of art and garner lots of attention. Here is how to use this marketing technique.
Article
5 Things to Consider for an International Digital Marketing Strategy
By Sean Hopwood | January 16, 2026
Here are the five essential points you need to know to formulate and implement your international digital marketing strategy.
Article
The Do’s and Don’ts of Advertising on Pinterest
By Jennifer Dublino | January 15, 2026
There are compelling reasons to advertise on Pinterest. Learn about promoted pins, idea pins, try-on-product pins, collection ads and more. 
Article
5 Ways to Promote Your Business With Charitable Marketing
By Julie Thompson | January 15, 2026
Helping the world can give your company a PR boost or tarnish its reputation. Here are five tips on how to give back successfully.
Business owner working on a laptop
Article
Reengagement Email Strategy (With Examples)
By Tom Anziano | January 15, 2026
Learn what a reengagement email marketing strategy is, and see examples of how companies have recaptured the attention of their audiences.
Article
Southwest Airlines: A Case Study in Great Customer Service
By Sean Peek | January 15, 2026
Southwest Airlines excels at customer service by empowering employees, eliminating fees and maintaining a fun, people-first culture across all operations.
Article
The Ads Affair: How the Ad Industry Has Changed and Is Changing
By Tom Anziano | January 15, 2026
Marketing is still an important component to promoting a brand, but consumers are more savvy about the process. Here is what you need to know.
Article
Business Domain Names: Everything You Need to Know
By Mark Fairlie | January 15, 2026
Choosing the right domain name for your business significantly impacts your branding efforts. Here's how to choose the one for your business.
marketing meeting
Article
The Biggest Business Lies Ever Told
By Jamie Johnson | January 15, 2026
From Facebook to Wells Fargo, some of the world's top companies have been caught in pretty big scandals. Here are the details – and key takeaways.