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Marketing

In order to grow your business, you need to get the word out about your products and services. That’s where marketing comes in. Whether you’re looking for low cost ways to reach your target audience or you have a budget for widespread advertising and public relations campaigns, our Marketing hub will help you tailor your messaging and expand your brand.

Latest in Marketing News: Advice, Tips and Resources

Article
How to Use Meta Business Suite: A Small Business Guide
By Nicole Fallon | March 03, 2026
Meta Business Suite is a unified tool to help you streamline your business's social media presence and engagement. Here's what you need to know.
marketing team
Article
How to Build a Lead Scoring System That Actually Works
By Adam Uzialko | March 03, 2026
Lead scoring can help you identify which prospects are likely to buy, but its accuracy depends on the quality of your lead scoring system.
Article
Email Design Guide (With Examples)
By Jennifer Dublino | March 02, 2026
Strategic email design helps engage recipients and improve website traffic.
Article
Email Pop-Up Benefits and Examples
By Rachelle Gordon | February 20, 2026
Capture more leads and convert traffic with email pop-ups on your website.
Review
Zendesk Review and Pricing
By Mark Fairlie | February 10, 2026
Zendesk is a full-featured CRM with tools to optimize sales, marketing and customer service team performance. Learn about Zendesk's features and pricing.
Salesforce workflow automation
Article
Salesforce vs. NetSuite: Which CRM Is Right for Your Business?
By Kaylyn McKenna | February 10, 2026
We compared Salesforce and NetSuite to help business owners find the right choice for their needs. Find out how the two CRMs stack up against each other.
Article
Things You Should Know Before Hiring a Call Center
By Mark Fairlie | February 10, 2026
Hiring a call center can be a tough decision. Here's what you should know before you partner with a service.
Article
Features of Call Center Systems
By Mark Fairlie | February 10, 2026
Call center systems can improve customer service and sales calls. Learn about their features and capabilities.
Article
Why You Should Advertise on Podcasts
By Jennifer Dublino | January 30, 2026
Podcasts offer a unique marketing opportunity to reach your target audience.
Article
Why You Need a Mix of Push and Pull Marketing
By Sammi Caramela | January 30, 2026
A thoughtful combination of tactics yields the best results.
Article
How to Create and Write Your Business’s First E-Book
By Chris Christoff | January 30, 2026
E-books give businesses a chance to improve their customer relationships.
Article
How to Send an Email Blast (With Examples)
By Rachelle Gordon | January 30, 2026
Email blasts can deliver powerful messages and drive conversions quickly — if they're executed well.
Article
How to Use YouTube to Build Community
By Sean Peek | January 30, 2026
YouTube can be a powerful way to build a community around your business.
Article
Postcards vs. Letters: Which Is the Better Direct Mail Marketing Strategy?
By Kent Moon | January 30, 2026
Postcards and letters are popular direct mail marketing methods with unique benefits that can help grow your business.
Article
Generation Z and the Future of Print Marketing
By Jamie Johnson | January 29, 2026
Learn about Gen Z's buying preferences and how to use print media to attract these consumers.
Article
8 Components of Customer Personas
By Tabitha Naylor | January 29, 2026
Developing accurate customer personas is key to your company's success.
Business owner working on a laptop
Article
6 Email Marketing Challenges and How to Overcome Them
By Jennifer Dublino | January 29, 2026
Email marketing is effective and affordable but presents distinct challenges businesses must overcome.
Article
Learn by Example: 7 Successful Small Business Marketing Campaigns
By Sean Peek | January 29, 2026
Marketing is especially important for small businesses that want to expand their reach.
Article
How to Provide an Honest and Ethical User Experience
By Sean Peek | January 29, 2026
Giving users an unethical experience can do long-term harm to your business.
Article
8 Ways In-Store Tablets Improve the Customer Experience
By Skye Schooley | January 29, 2026
Learn how in-store tablet POS systems can improve your overall customer experience.
Article
Stand Out: 5 Ways to Combine Traditional and Digital Marketing
By Kelly Bosetti | January 29, 2026
Digital is indispensable, but don't forget classic marketing for optimal exposure.
Article
10 Mobile Device Marketing Strategies for Your Small Business
By Ben Mizes | January 28, 2026
Connect with your target audience on the go to boost sales and engagement.
Article
Advertising Techniques: A Guide to Advertising for Small Businesses
By Adam Uzialko | January 28, 2026
Master the creative and psychological tactics that turn browsers into buyers without blowing your budget.
Article
How to Choose the Best Call Center Software
By Mark Fairlie | January 28, 2026
Call center software has become increasingly sophisticated with AI-powered features and advanced integrations, so it pays to do your research before investing in a call center platform.
person handing a credit card to a cashier holding a credit card reader
Article
Don’t Wait! Speed Up Your Checkout Lines With These 4 Tips
By Jennifer Dublino | January 28, 2026
Speedy checkout lines can impact your customers' experience, bringing you big benefits. Here are four ways you can speed up your checkout lines with a POS system.
Article
Make ‘Em Smile: What Drives Successful Customer Satisfaction?
By Sean Peek | January 27, 2026
Learn what customers want when interacting with businesses.
Article
Best Customer Tracking Methods for Your Small Business
By Jennifer Post | January 27, 2026
Tracking customers helps you market your products or services more effectively.
Article
Buyer Journey vs. Customer Journey: What’s the Difference?
By Skye Schooley | January 27, 2026
Understanding the two halves of your revenue engine – and why the handoff between them determines whether you keep the customers you worked so hard to win.
Article
How Much Does a Billboard Cost
By Adam Uzialko | January 27, 2026
Billboard advertising costs range from $250 per month in rural areas to more than $50,000 in major metros. Here's how to budget for every format and market.
Email symbol on a laptop screen
Article
How Email and SMS Work Together to Strengthen Brand Marketing
By Adam Uzialko | January 27, 2026
Discover how combining email and text message marketing creates a powerful multichannel strategy that builds stronger customer relationships.