Marketing

In order to grow your business, you need to get the word out about your products and services. That’s where marketing comes in. Whether you’re looking for low cost ways to reach your target audience or you have a budget for widespread advertising and public relations campaigns, our Marketing hub will help you tailor your messaging and expand your brand.

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Latest in Marketing News: Advice, Tips and Resources

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These PR Mistakes Could Kill Your Business

By Julie Thompson | January 05, 2026

Public relations and marketing mistakes can irreparably harm your company to the point where you need to shut down. See what to avoid and get solutions.

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Text Message Laws Every Business Needs to Follow

By Danielle Fallon-O’Leary | January 05, 2026

Learn the key regulations governing SMS marketing, the penalties for noncompliance and how to keep your campaigns both effective and legal.

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Website Design Tips for Small Businesses

By Jennifer Dublino | January 05, 2026

Website design is a crucial marketing element, representing your business to customers and prospects. Learn how to plan and design an effective website.

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Improve Your Customer Retention With Social Media

By Jennifer Dublino | January 02, 2026

Social media is a resource businesses can use to connect with customers and retain brand loyalty. Learn how to use social media for customer retention.

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The Pros and Cons of Outsourced Customer Service

By Marisa Sanfilippo | January 02, 2026

If you’re too busy to handle customer service, you may consider outsourcing. Before outsourcing customer service to a call center, learn the pros and cons.

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What Is Opt-in Email Marketing?

By Jennifer Post | January 02, 2026

Opt-in email marketing helps reach prospects who have already shown interest in your products or services and are more likely to buy. Learn how it works.

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7 Benefits of Text Message Marketing

By Skye Schooley | January 02, 2026

Discover how text message marketing helps drive customer engagement and increases purchasing, plus tips on which SMS services to use.

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15 Successful Text Message Marketing Examples

By Shannon Flynn | January 02, 2026

Text message marketing is a powerful tool for reaching your customers. See some SMS marketing examples and adapt them to your campaign.

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Using X (Formerly Twitter) as a Customer Support Channel

By Jennifer Dublino | January 02, 2026

Twitter adds a new dimension to customer support, offering proactive real-time support in a public environment. Learn to use Twitter for customer support.

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Write Like a Pro: How AI Can Turbocharge Your Small Business Marketing

By Anthony Bratti | January 02, 2026

Learn practical ways small businesses can leverage AI to generate content for marketing purposes.

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4 Genius Marketing Tactics Proven to Drive Leads for Businesses on a Budget

By Joy Gendusa | January 02, 2026

Generating good leads can seem difficult for small businesses. Learn what mistakes to avoid, and some budget-friendly tactics.

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8 Technical SEO Tips to Increase Website Traffic and Conversions

By Mark Fairlie | January 02, 2026

Organic search is the world's best free source of sales and leads. Mastering technical SEO can help you rank higher on the search terms you want to win.

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What Is Lead Scoring?

By Julie Thompson | January 02, 2026

When you rank leads using lead scoring, you can better determine conversion point thresholds and increase sales efficiency. Learn how to score leads.

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Holiday Marketing: 5 Reasons Why Customer Loyalty Programs Are Essential

By Sean Peek | December 19, 2025

Loyalty programs can help companies land new customers and nurture them into devoted brand advocates. Here are five reasons why such promotions work.

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6 Effective Strategies for Communication in a Crisis

By Julie Thompson | December 19, 2025

Crisis communication strategies include being transparent, acting quickly, training spokespeople and using social media to maintain trust and control.

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The Truth Behind Stock Photos: What Works and What Doesn’t

By Sean Peek | December 19, 2025

Stock photos can add graphics to your online content without producing the images yourself. Learn to find quality photos to create better brand messaging.

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What Is Google Ads and Why Should You Use It?

By Max Freedman | December 19, 2025

Here are some of the benefits of using Google Ads in your digital marketing strategy.

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How to Make Your Website Mobile-Friendly

By Julie Thompson | December 18, 2025

Learn the importance of mobile-friendly websites and how to make sure your site functions well on mobile devices.

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How to Determine Who to Follow Back on Social Media

By Matt D’Angelo | December 18, 2025

Building a social media following is vital for businesses, but be selective about who you follow back. Learn about social media follow-backs.

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5 Examples Where the Personal Touch Still Matters in Marketing

By Jennifer Dublino | December 18, 2025

Digital marketing can help you reach many people at once, but reaching out to individual customers or prospects with a personal touch can be effective.

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How to Use Customer Feedback to Your Advantage

By Jennifer Dublino | December 18, 2025

Customers provide valuable insights into your business operations. Learn how to gather and take advantage of customer feedback to improve your business.

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What Does a Great Customer Experience Look Like Now?

By Jennifer Dublino | December 17, 2025

Customers have high expectations for responsiveness, personalization, and support across multiple communications channels like phone, email, chat and text.

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Do Awards Really Do Anything for Your Company?

By Julie Thompson | December 17, 2025

Winning awards has numerous business benefits, including increased income and employee morale. Learn how to win awards for your business.

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Like PB&J: Customer Service as a Marketing Strategy

By Julie Thompson | December 17, 2025

Strong customer service can double as a marketing strategy for your business. Learn how to blend these aspects of your company seamlessly.

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Seasonal Marketing Strategies: Utilizing What Every Season Has to Offer

By Jennifer Dublino | December 17, 2025

Seasons bring holidays, events and activities that prompt changes in consumer behavior. Learn seasonal marketing strategies to capitalize on the calendar.

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13 Marketing Strategies That Will Boost Your Holiday Sales

By Jennifer Dublino | December 17, 2025

Many businesses bring in the bulk of their revenue during the holidays. Learn how to maximize holiday sales and when to devise and implement your strategy.

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5 Tips for Reengaging Past Clients

By Jamie Johnson | December 17, 2025

Reengaging past clients can create new business and save money. Learn strategies for reengaging former clients and the benefits of client reengagement.

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Email Analytics: Metrics You Should Be Tracking

By Nicole Fallon | December 17, 2025

Your business should track certain email analytics. Learn how to create better marketing campaigns, improve customer engagement and drive more conversions.

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How to Measure and Improve Your Marketing ROI

By Jennifer Dublino | December 17, 2025

Measuring your marketing ROI will give you an idea of what’s working best so you can refocus marketing dollars and stop ineffective programs.

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5-Step Web Design Process to Create Winning Websites

By Rahul Varshneya | December 17, 2025

A stellar design isn't merely focused on how pretty the interface looks.

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