Marketing
In order to grow your business, you need to get the word out about your products and services. That’s where marketing comes in. Whether you’re looking for low cost ways to reach your target audience or you have a budget for widespread advertising and public relations campaigns, our Marketing hub will help you tailor your messaging and expand your brand.
Latest in Marketing News: Advice, Tips and Resources
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Social Media Stars: How Much Do They Really Make?
By Jennifer Dublino | January 06, 2026
Social media influencers are in demand, with brands seeking more sponsored content. Learn how much social media stars earn and how they make their money.
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What Makes Customer Loyalty So Important
By Max Freedman | January 06, 2026
Boost customer loyalty with rewards, referrals, and great service to drive repeat business and long-term growth.
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Social Media Fails: Mistakes Brands Must Avoid
By Julie Thompson | January 06, 2026
Social media fails from Burger King, Netflix and more show how poorly timed or tone-deaf posts can backfire. See case studies and best practices.
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How to Write an Executive Summary for a Marketing Plan
By Max Freedman | January 06, 2026
Learn how to write a compelling marketing plan executive summary with expert tips, essential components and a template to secure stakeholder buy-in fast.
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Graphic Design Trends and Predictions for the Industry’s Future
By Sean Peek | January 06, 2026
Lexie Lu, web designer and UX strategist, shares her insight on graphic design trends.
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Why Small Businesses Need a Social Media Presence
By Sean Peek | January 06, 2026
Social media helps small businesses boost visibility, engage customers, drive traffic and build brand loyalty on platforms like Facebook, Instagram and X.
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Your Guide to Creating a Small Business Marketing Plan
By Skye Schooley | January 06, 2026
A marketing plan is essential for winning over customers. Follow these marketing plan templates and guidelines to create your marketing plan today.
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Entrepreneurs, Take Note: 9 Trends in Online Purchasing Habits
By Jennifer Dublino | January 05, 2026
E-commerce stores must stay on top of consumer shopping behavior. Learn about consumer trends and how to attract online customers via e-commerce platforms.
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How to Boost Customer Retention
By Jennifer Dublino | January 05, 2026
Keeping your existing customers keeps costs down while helping your company grow. Learn how to make customers happy enough to keep doing business with you.
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Strategies for Building Brand Trust Through Video
By Joe Forte | January 05, 2026
Video marketing brings brand exposure while building trust with customers. Learn five strategies for building brand trust and customer loyalty with video.
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How to Host a Successful Q&A on Facebook Live
By Jennifer Dublino | January 05, 2026
Facebook Live is an effective way to reach customers. Learn how to utilize Facebook Live Q&As to connect with customers, answer questions and drive sales.
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The 8 Most Effective Ways to Manage Your Online Reputation
By Jennifer Dublino | January 05, 2026
Managing your brand's online reputation is crucial. Learn to connect with your audience and make a good impression on people searching your brand online.
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Not Just a Game: Legal Considerations for Social Media Contests and Sweepstakes
By Jennifer Dublino | January 05, 2026
Contests and sweepstakes can be an engaging part of your social media marketing strategy. However, you must understand the laws governing their usage.
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These PR Mistakes Could Kill Your Business
By Julie Thompson | January 05, 2026
Public relations and marketing mistakes can irreparably harm your company to the point where you need to shut down. See what to avoid and get solutions.
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Text Message Laws Every Business Needs to Follow
By Danielle Fallon-O’Leary | January 05, 2026
Learn the key regulations governing SMS marketing, the penalties for noncompliance and how to keep your campaigns both effective and legal.
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Website Design Tips for Small Businesses
By Jennifer Dublino | January 05, 2026
Website design is a crucial marketing element, representing your business to customers and prospects. Learn how to plan and design an effective website.
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Improve Your Customer Retention With Social Media
By Jennifer Dublino | January 02, 2026
Social media is a resource businesses can use to connect with customers and retain brand loyalty. Learn how to use social media for customer retention.
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The Pros and Cons of Outsourced Customer Service
By Marisa Sanfilippo | January 02, 2026
If you’re too busy to handle customer service, you may consider outsourcing. Before outsourcing customer service to a call center, learn the pros and cons.
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What Is Opt-in Email Marketing?
By Jennifer Post | January 02, 2026
Opt-in email marketing helps reach prospects who have already shown interest in your products or services and are more likely to buy. Learn how it works.
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7 Benefits of Text Message Marketing
By Skye Schooley | January 02, 2026
Discover how text message marketing helps drive customer engagement and increases purchasing, plus tips on which SMS services to use.
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15 Successful Text Message Marketing Examples
By Shannon Flynn | January 02, 2026
Text message marketing is a powerful tool for reaching your customers. See some SMS marketing examples and adapt them to your campaign.
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Using X (Formerly Twitter) as a Customer Support Channel
By Jennifer Dublino | January 02, 2026
Twitter adds a new dimension to customer support, offering proactive real-time support in a public environment. Learn to use Twitter for customer support.
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Write Like a Pro: How AI Can Turbocharge Your Small Business Marketing
By Anthony Bratti | January 02, 2026
Learn practical ways small businesses can leverage AI to generate content for marketing purposes.
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4 Genius Marketing Tactics Proven to Drive Leads for Businesses on a Budget
By Joy Gendusa | January 02, 2026
Generating good leads can seem difficult for small businesses. Learn what mistakes to avoid, and some budget-friendly tactics.
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8 Technical SEO Tips to Increase Website Traffic and Conversions
By Mark Fairlie | January 02, 2026
Organic search is the world's best free source of sales and leads. Mastering technical SEO can help you rank higher on the search terms you want to win.
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What Is Lead Scoring?
By Julie Thompson | January 02, 2026
When you rank leads using lead scoring, you can better determine conversion point thresholds and increase sales efficiency. Learn how to score leads.
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Holiday Marketing: 5 Reasons Why Customer Loyalty Programs Are Essential
By Sean Peek | December 19, 2025
Loyalty programs can help companies land new customers and nurture them into devoted brand advocates. Here are five reasons why such promotions work.
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6 Effective Strategies for Communication in a Crisis
By Julie Thompson | December 19, 2025
Crisis communication strategies include being transparent, acting quickly, training spokespeople and using social media to maintain trust and control.
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The Truth Behind Stock Photos: What Works and What Doesn’t
By Sean Peek | December 19, 2025
Stock photos can add graphics to your online content without producing the images yourself. Learn to find quality photos to create better brand messaging.
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What Is Google Ads and Why Should You Use It?
By Max Freedman | December 19, 2025
Here are some of the benefits of using Google Ads in your digital marketing strategy.