Marketing

Email is a crucial marketing channel for small businesses. Learn the basics of effective email marketing tactics and how to stay compliant with email laws.

When you sell online, it's essential to make customer service personable. Learn how to sell excellent service, not just a product.

Creating a business profile on LinkedIn is a great way to connect with partners and talent. Learn more about LinkedIn business profiles.

Benchmark Email offers drag-and-drop email marketing with 120+ templates and 24/7 support. Free plan includes 250 emails/month; Pro starts at $13.99/month.

Forget WhatsApp or Facebook Messenger. The way to reach more Americans on their cell phones is by the humble SMS text message.

Pipedrive and Salesforce are top CRM platforms geared toward different business needs. We compared their features to help businesses see how the CRMs stack up.

The most important thing in sales and marketing is to attract and retain your most profitable business customers. Get tips and strategies.

Twilio is a highly flexible text message marketing platform, making it ideal for small businesses that need a tool tailor-made for their needs.

Thryv is a text message marketing platform especially well-suited to service-based businesses who want to focus on customer engagement.

Our SlickText review covers the platform's useful engagement tools and exceptional usability, as well as its competitive pricing.

Our ProTexting review covers the platform's exceptional usability, flexibility, and impressive slate of features.

Digital marketing is constantly changing, and it's important to keep up with the trends to stay ahead of the competition. Here's how to stay in the know.

Learn six reasons why you need to start a blog for your small business, and how to do it right.

Driving in-store traffic can be challenging. Since offline sales are highly influenced by online activity, try these digital marketing tactics.

Save time on content creation and get more results by repurposing existing content. Learn how to repurpose content, find new audiences and boost SEO.

Online marketing is crucial for business success. Learn how to assess your options and create an effective digital marketing strategy for your business.

EZ Texting is an excellent service for executing text message marketing campaigns. Learn about the platform's tools, pricing and integrations.

Google's AdSense program allows individuals and businesses to display relevant ads on their websites and make money.

Learn how your e-commerce business can use techniques like personalization to increase customer engagement and purchases.

Livestreaming is video content in real time. Learn how to use livestreaming on social media platforms to connect with followers and boost sales.

Business owners can learn a lot from PR mistakes made by some of the biggest companies. Here are a few key public relations lessons.

LinkedIn is an excellent platform for professional networking. Learn tips for LinkedIn networking and why an active LinkedIn presence is crucial.

Learn millennial buying habits and financial realities, and see marketing strategies to connect with this influential demographic and earn their business.

Bluetooth beacons are a marketing channel that helps you interact with consumers at specific locations. Learn how to use beacons in your marketing plan.

Pay-per-click (PPC) advertising is an effective marketing strategy. Learn tips for improving your PPC plan and generating new customers for your business.

Boost revenue with a recurring model — retain customers, ensure steady cash flow and scale your business.

Email marketing is a powerful way for brands to connect with their audience. Here’s why investing in your owned marketing channels pays off.

Millennials frequently use Instagram for social media experiences with brands. Learn how to use Instagram to engage this demo and what mistakes to avoid.

If you want to improve your business’s Instagram engagement and grow its following, try using these 15 tips and best practices.

Do you need an Instagram business account? See how they differ from regular accounts and learn the pros and cons of managing an Instagram business account.