Marketing
In order to grow your business, you need to get the word out about your products and services. That’s where marketing comes in. Whether you’re looking for low cost ways to reach your target audience or you have a budget for widespread advertising and public relations campaigns, our Marketing hub will help you tailor your messaging and expand your brand.
Latest in Marketing News: Advice, Tips and Resources
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Seasonal Marketing Strategies: Utilizing What Every Season Has to Offer
By Jennifer Dublino | December 17, 2025
Seasons bring holidays, events and activities that prompt changes in consumer behavior. Learn seasonal marketing strategies to capitalize on the calendar.
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13 Marketing Strategies That Will Boost Your Holiday Sales
By Jennifer Dublino | December 17, 2025
Many businesses bring in the bulk of their revenue during the holidays. Learn how to maximize holiday sales and when to devise and implement your strategy.
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5 Tips for Reengaging Past Clients
By Jamie Johnson | December 17, 2025
Reengaging past clients can create new business and save money. Learn strategies for reengaging former clients and the benefits of client reengagement.
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Email Analytics: Metrics You Should Be Tracking
By Nicole Fallon | December 17, 2025
Your business should track certain email analytics. Learn how to create better marketing campaigns, improve customer engagement and drive more conversions.
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How to Measure and Improve Your Marketing ROI
By Jennifer Dublino | December 17, 2025
Measuring your marketing ROI will give you an idea of what’s working best so you can refocus marketing dollars and stop ineffective programs.
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5-Step Web Design Process to Create Winning Websites
By Rahul Varshneya | December 17, 2025
A stellar design isn't merely focused on how pretty the interface looks.
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The Most Popular Giveaway Items for Customers
By Sean Peek | December 16, 2025
Is your business looking to give out promotional products? Consider these smart and trendy gift ideas.
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9 Ways to Reduce Your Email Bounce Rate
By Rachelle Gordon | December 16, 2025
Email bounce rates are a crucial KPI for any email marketing campaign. Here's how to improve them.
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8 Questions to Ask Before Connecting With Your Audience on Social Media
By Rotem Gal | December 16, 2025
Audiences want an authentic connection with the companies they patronize. Create a better brand on social media by considering these seven factors.
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10 Tips to Keep Your Emails Out of Gmail’s Promotions Folder
By Julie Thompson | December 16, 2025
Keep your emails out of Gmail’s Promotions folder. Here is how to write high-quality, personalized content that will stay out of spam.
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Aim and Fire! How to Identify Your Target Audience
By Mark Fairlie | December 11, 2025
Not everyone will need your products or services. Learn how to pinpoint your target audience to properly identify and market to your ideal customers.
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How to Build Brand Advocacy in 6 Simple Steps
By Jennifer Dublino | December 10, 2025
Brand advocacy is when customers are so happy with your brand that they promote it. Learn how to encourage organic advocacy and find brand ambassadors.
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Guide to Email Marketing
By Kiely Kuligowski | December 10, 2025
Email is a crucial marketing channel for small businesses. Learn the basics of effective email marketing tactics and how to stay compliant with email laws.
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Create a Business Profile on LinkedIn: Complete Guide for 2026
By Mark Fairlie | November 20, 2025
Creating a business profile on LinkedIn is a great way to connect with partners and talent. Learn more about LinkedIn business profiles.
Review
Benchmark Email Marketing Review
By Tom Anziano | November 19, 2025
Benchmark Email offers drag-and-drop email marketing with 120+ templates and 24/7 support. Free plan includes 250 emails/month; Pro starts at $13.99/month.
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Text Message Marketing: Annoying, Brilliant or Both?
By Mark Fairlie | November 06, 2025
Forget WhatsApp or Facebook Messenger. The way to reach more Americans on their cell phones is by the humble SMS text message.
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Pipedrive vs. Salesforce: Which CRM Is Right for Your Business?
By Tom Anziano | November 03, 2025
Pipedrive and Salesforce are top CRM platforms geared toward different business needs. We compared their features to help businesses see how the CRMs stack up.
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How Do You Sustain and Grow Your Customer Relationships?
By Jennifer Dublino | October 30, 2025
The most important thing in sales and marketing is to attract and retain your most profitable business customers. Get tips and strategies.
Review
Twilio Messaging Review
By Tom Anziano | October 30, 2025
Twilio is a highly flexible text message marketing platform, making it ideal for small businesses that need a tool tailor-made for their needs.
Review
Thryv Review
By Tom Anziano | October 30, 2025
Thryv is a text message marketing platform especially well-suited to service-based businesses who want to focus on customer engagement.
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SlickText Review
By Tom Anziano | October 29, 2025
Our SlickText review covers the platform's useful engagement tools and exceptional usability, as well as its competitive pricing.
Review
ProTexting Review
By Max Freedman | October 29, 2025
Our ProTexting review covers the platform's exceptional usability, flexibility, and impressive slate of features.
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Stay in the Know: How to Keep Up With Digital Marketing Trends
By Jennifer Dublino | October 28, 2025
Digital marketing is constantly changing, and it's important to keep up with the trends to stay ahead of the competition. Here's how to stay in the know.
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Small Business Blogging: 6 Reasons It Works and Tips for Execution
By Jennifer Post | October 27, 2025
Learn six reasons why you need to start a blog for your small business, and how to do it right.
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How to Increase In-store Sales With Online Marketing
By Sean Peek | October 27, 2025
Driving in-store traffic can be challenging. Since offline sales are highly influenced by online activity, try these digital marketing tactics.
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How to Repurpose Old Content to Boost Marketing Results
By Jennifer Dublino | October 23, 2025
Save time on content creation and get more results by repurposing existing content. Learn how to repurpose content, find new audiences and boost SEO.
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How to Choose the Right Digital Marketing Strategy for Your Business
By Jennifer Dublino | October 23, 2025
Online marketing is crucial for business success. Learn how to assess your options and create an effective digital marketing strategy for your business.
Review
EZ Texting Review and Pricing
By Mark Fairlie | October 21, 2025
EZ Texting is an excellent service for executing text message marketing campaigns. Learn about the platform's tools, pricing and integrations.
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Make Money with Google AdSense: Everything to Know to Grow an Empire
By Sean Peek | October 15, 2025
Google's AdSense program allows individuals and businesses to display relevant ads on their websites and make money.
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Get Camera Ready: Start Livestreaming on Social Media
By Jennifer Dublino | October 08, 2025
Livestreaming is video content in real time. Learn how to use livestreaming on social media platforms to connect with followers and boost sales.