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Marketing

In order to grow your business, you need to get the word out about your products and services. That’s where marketing comes in. Whether you’re looking for low cost ways to reach your target audience or you have a budget for widespread advertising and public relations campaigns, our Marketing hub will help you tailor your messaging and expand your brand.

Latest in Marketing News: Advice, Tips and Resources

Two coworkers having a discussion
Article
How to Create a Market Research Plan
By Max Freedman | January 23, 2026
Before starting a business, you want to fully research your idea. A market research plan will help you understand your competition, the marketplace and more.
Article
What Should You Do When a Client Ignores You?
By Miranda Fraraccio | January 23, 2026
Here's what to do if you can't contact your client.
Article
Your Reputation Is Your Reality: How to Strengthen Your Company’s Public Image
By Jamie Johnson | January 22, 2026
Your brand reputation dictates how you’re perceived by your audience. Keep your company’s reputation strong with these tips.
people playing video games
Article
7 Marketing Lessons From the Video Game Industry You Should Know
By Jared Atchison | January 22, 2026
Learn how the video game industry's practices can boost your marketing.
Article
How to Transform Your Static Site into a Responsive Website
By Danielle Fallon-O’Leary | January 21, 2026
With consumer reliance on smartphones, your site must be responsive. It's not an option anymore. Here's how to transform a static site.
Man using a calculator for finances
Article
How to Measure ROI for Digital Marketing Campaigns (and When You Shouldn’t)
By Adam Uzialko | January 20, 2026
Digital marketing is an important part of modern business, but it can be challenging — and sometimes even counterproductive — to measure ROI.
Article
How to Build a Successful SEO Strategy When You’re a Small Business
By Jennifer Dublino | January 20, 2026
Create a strong, scalable strategy for your small business using these tips.
Article
5 Reasons You Should Consider Using a Virtual Receptionist
By Jennifer Dublino | January 20, 2026
Virtual receptionists can improve your customer service while freeing up your staff to focus on more pressing tasks.
Article
Turn It Up: Aggressive Marketing Strategies for Startups in Any Industry
By Jennifer Dublino | January 16, 2026
Aggressive marketing actively pursues consumer engagement. Here's how to do it right.
Article
Everything You Need to Know About Email Marketing Campaigns
By Sean Peek | January 16, 2026
Don't let your email blasts go unopened. Learn how to develop an email marketing plan that works.
Article
How Projection Mapping Is Changing the Ad World
By Sean Peek | January 16, 2026
Projection mapping transforms buildings into works of art.
Article
The Do’s and Don’ts of Advertising on Pinterest
By Jennifer Dublino | January 15, 2026
Pinterest has an active and dedicated user base. Here's how to tap into it through ad campaigns.
Article
5 Ways to Promote Your Business With Charitable Marketing
By Julie Thompson | January 15, 2026
Giving back helps the community and boosts your company’s reputation.
Business owner working on a laptop
Article
Reengagement Email Strategy (With Examples)
By Tom Anziano | January 15, 2026
When your audience seems to lose interest in your email marketing campaigns, reengage them with this strategy.
Article
Business Domain Names: Everything You Need to Know
By Mark Fairlie | January 15, 2026
Your domain name choice is important for several reasons. Here's how to ensure you choose the right domain name for your business.
marketing meeting
Article
The Biggest Business Lies Ever Told
By Jamie Johnson | January 15, 2026
You'll never look at these companies the same way again.
group of friends holding their phones at a table
Article
What Are TikTok Alternatives for My Business?
By Jennifer Dublino | January 15, 2026
TikTok's future has seemed tenuous. Learn about alternatives for your business's video-based social networking.
Article
8 Ways to Track Trends on Social Media
By Tom Anziano | January 15, 2026
Understanding social media trends allows you to improve your social media marketing strategy. Here’s how to monitor what is hot.
Article
15 Retail Marketing Strategies to Better Market Your Store
By Sean Peek | January 15, 2026
With the right marketing, brick-and-mortar stores can still compete.
Article
Why Every Business Should Be Using Multiple Social Media Accounts
By Julie Thompson | January 14, 2026
Expand your range and target a wider audience with social media accounts on multiple platforms.
Article
How to Print Postcards at Home With Word-Processing Software
By Max Freedman | January 13, 2026
You can create your own customized, professional postcards at home.
Article
How to Make Money in Retirement: A Guide to Turning a Hobby Into a Side Business
By Jennifer Dublino | January 13, 2026
Earn money while doing something you love.
Article
10 Reasons Why Small Businesses Should Use Affiliate Marketing
By Adam Enfroy | January 13, 2026
With real-time tracking, enhanced promotions and the power of social proof, affiliate marketing can provide a strong ROI for your small business.
Article
How to Engage Your Email Subscribers More Efficiently
By Amanda Hoffman | January 12, 2026
Want more people to read your emails? Learn how to engage your subscribers and boost email marketing ROI.
Article
8 Tips to Become a Better Brand Storyteller
By Jennifer Post | January 12, 2026
Consumers want to be entertained and telling them a good story can create connection, drive growth and boost sales.
Article
Leading With Transparency Promotes Customer Loyalty
By Austin Mac Nab | January 09, 2026
Companies that embrace transparency as a core business value find that it leads to consumer trust, loyalty and business success. Here are four areas in which businesses can be transparent with...
Article
Changing Perception: Simple Ways to Improve Your Customers’ Waiting Experience
By Jamie Johnson | January 09, 2026
Long wait times can frustrate customers, but there are ways to vastly improve this experience.
Article
10 Ways to Get Good Customer Reviews
By Skye Schooley | January 09, 2026
Online review platforms are the new Yellow Pages. Learn how to use them to their full potential.
Article
Using Coupons to Drive Engagement and Retention
By Julie Thompson | January 09, 2026
Special offers can strengthen communication and build loyalty.
Article
How Influencer Marketing Fraud Scams Businesses
By Julie Thompson | January 07, 2026
Before paying a social media influencer for posts, discover if they are who they say they are.