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Article
The Influence of Leadership Styles: How Givers and Takers Match Up
By Sean Peek | January 30, 2026
Workplaces are full of all types of people, including givers, takers and matchers. Learn the pros and cons of various leadership styles.
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7 Ways to Use Text Messaging for Customer Service
By David Gargaro | January 30, 2026
Businesses use texting to support customer service strategies and boost customer satisfaction. Learn seven ways to use text messages for customer service.
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Confessions of an Entrepreneur: Technology Leads to New Opportunities
By Jamie Johnson | January 30, 2026
Technology plays a huge role in the success of your business. Learn more about how.
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Starting a Business From Home: The Ultimate Checklist
By Julie Thompson | January 30, 2026
Starting a business requires an organized approach to administrative, legal and practical tasks. Follow this checklist to start a business from home.
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Is Your Small Business Achieving Profitable Growth?
By Emil Abedian | January 30, 2026
Small businesses must understand if their growth is profitable. Learn about the profitability-growth relationship and achieving profitable growth.
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11 Accounting Tips All Small Businesses Should Know
By Rashan Dixon | January 30, 2026
Even if accounting isn’t your forte, it’s important to understand accounting basics to run your business. Learn 11 tips for small business accounting.
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RFID for Retail: Know the Pros and Cons
By Joanna Furlong | January 30, 2026
RFID (radio frequency identification) can identify and track inventory. Learn how RFID is used in retail and what you need to know to use it effectively.
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Hidden Costs of Restaurant Marketing
By Jennifer Dublino | January 30, 2026
Restaurant marketing includes hidden costs for restaurant owners to consider. Learn about hidden restaurant marketing costs and tips on marketing budgets.
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5 Ways to Reduce Your Business’s Carbon Footprint
By Michael Wood | January 30, 2026
Find out what a carbon footprint is, how to reduce your company’s environmental impact and why it matters.
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Why Personal Branding Is Crucial for Any Industry
By Jennifer Dublino | January 30, 2026
Entrepreneurs who communicate their expertise and vision are creating a personal brand. Learn how personal branding can help your sales and operations.
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How to Negotiate When Hiring Freelancers
By Bennett Conlin | January 30, 2026
If you need additional help but can’t afford to hire a full-time employee, working with a freelancer is a good option. Here’s how to negotiate fairly.
Article
How Virtual Reality Is Impacting the Ad Industry
By Sean Peek | January 30, 2026
Virtual and augmented reality are two forms of media that can impact how advertisers build relationships with customers. Here is what you need to know.
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Why You Should Advertise on Podcasts
By Jennifer Dublino | January 30, 2026
Podcast advertising can be a cost-effective marketing solution that earns listener trust. Learn why advertising on podcasts works and how to get started.
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Why You Need a Mix of Push and Pull Marketing
By Sammi Caramela | January 30, 2026
Push marketing sends your message to consumers, while pull marketing is when customers come to you. Learn how and when to use push and pull marketing.
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How Women-Owned Businesses Can Use Social Media Marketing
By Ryan Ayers | January 30, 2026
How women-owned companies can highlight their business's unique features using social media marketing.
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11 Essential Components of Excellent Customer Service
By Megan Totka | January 30, 2026
Looking to improve your company's customer service? Make sure everyone on your team follows these best practices.
Article
Is a College Degree Necessary for Success?
By Miranda Fraraccio | January 30, 2026
Not all education is completed in a school; on-the-job training can also lead to a successful career.
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International Calling Costs: Everything You Need to Know
By Marc Prosser | January 30, 2026
Any business that deals with international clients or partners will need to make calls overseas. This guide will help you save on such expenses.
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5 Ways to Influence Your Email Subscribers With Relevant Content
By Jennifer Dublino | January 30, 2026
Customer and prospect engagement is crucial in email marketing campaigns. Learn how to influence and impact subscribers with timely, relevant content.
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How to Create and Write Your Business’s First E-Book
By Chris Christoff | January 30, 2026
Here are the benefits of creating an e-book for your business, and how you can create one, step by step.
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The 5:3:2 Rule for Social Media Explained
By Jennifer Dublino | January 30, 2026
Social followers don't always want a hard sell, but you must accomplish business goals. Learn what to post and how much of each content type is optimal.
Article
Starting an Advertising Agency
By Sean Peek | January 30, 2026
If you have a background in marketing and communications, an advertising agency could be a smart startup option. Here's what you need to know.
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How to Apply for a Business Credit Card as a Sole Proprietor
By Andrew Martins | January 30, 2026
Sole proprietors can use a business credit card to build credit, earn rewards and even out cash flow. Learn how to improve your chances of qualifying.
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5 Ideas to Boost Your Loyalty Program’s Success
By Mark Fairlie | January 30, 2026
Want to boost customer loyalty and retention for your business? Learn rewards program tactics to help you build a loyal customer base and drive more sales.
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6 Signs It’s Time Your Business Should Partner With a Digital Marketing Agency
By Julie Thompson | January 30, 2026
Outsourcing your marketing may improve results. Learn when a business should partner with a digital marketing agency and how it can grow your company.
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How to Send an Email Blast (With Examples)
By Rachelle Gordon | January 30, 2026
Email blasts are a small but impactful way to reach a wide audience. Find out how to craft a successful e-blast in this guide.
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How to Calculate Gross and Net Pay
By Julie Ritzer Ross | January 30, 2026
In order to pay your employees correctly each pay period, you need to know how to calculate gross and net pay. Learn how to ensure your payroll is precise.
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Business Decision-Making: Gut Instinct or Hard Data?
By Sean Peek | January 30, 2026
When it comes to business, your decisions matter. But it's important to recognize whether your choices are based on intuition or emotions.
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Business Debt: How Much Is Too Much to Carry?
By Jamie Johnson | January 30, 2026
To start your business, you’ll need money and sometimes borrowing funds is fine. Without proper management and care, though, debt can become problematic.
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How to Create Community Around Your Brand
By Jennifer Dublino | January 30, 2026
Cultivating a fan community around your brand and products can create marketing and retention opportunities. Learn how to build a robust brand community.