Marketing

Learn how you can use the KISS principle in your business to improve relationships and make your team more creative at little cost.

Marketing for a nonprofit is very different from corporate marketing. Here are some common nonprofit marketing challenges and how to overcome them.

User-generated content boosts trust, engagement and conversions — turning customers into brand advocates and delivering cost-effective marketing results.

Learn how technology is changing and how adapting to it can help your marketing.

Video content can help small businesses expand their reach and increase engagement. Here's how much it costs to make a brand video.

Switching CRM requires identifying current problems, researching alternatives, data migration, team training and customization. Costs include time and effort.

Here’s how emojis add emotion to conversations, creating richer and more meaningful conversations by clarifying the tone of the written conversation.

Customer service can make or break a company's success. Learn the costs and types of customer service training and how training can benefit your business.

Product quality builds customer trust, drives repeat business, and boosts profitability. High-quality products reduce complaints and increase loyalty.

Your website's About page is a marketing powerhouse that helps visitors get to know your brand. Learn best practices for creating an effective About page.

Nearly half of professionals are influenced to keep working with vendors who send holiday gifts. Recipients expect $100 values but median spend is only $30.

Monday.com is a visual project management platform starting at $13 per user per month with customizable dashboards, 250+ integrations and automation.

Textline offers robust communication and security features. Learn why it's our choice for the best text message marketing service for large businesses.

Podium is an online reputation management service that allows you to acquire and manage customer reviews from one robust platform.

Constant Contact is an affordable and easy-to-use email marketing service. It has all the tools businesses need to create great email campaigns.

SMS and MMS are two different ways to send text messages. Learn how to choose the right one for your small business’s marketing campaign.

Email is a critical marketing tool. Discover how to design your own in this complete guide that includes best practices and campaign examples.

Campaigner is email marketing software with all the features businesses need to create professional and effective email campaigns.

The right CRM system can generate more leads, drive sales and improve customer service. Here's how two top CRM solutions, Salesforce and Zendesk, compare.

Salesforce and Pipedrive are two of the leading CRM platforms for small businesses. See our comparison of pricing, features and more.

Our full Q&A with LinkedIn influencer Craig Davis

Email pop-up boxes can help grow your business. Learn more in this complete guide.

Whether you are targeting small or large audience, the success in influencer marketing largely depends on the relationship.

A Q&A with the author of The Obvious Choice

Online communities keep your target audience engaged with one another and your brand. Here's how to effectively build an online community.

Your business's email newsletter can nurture leads and add value to your brand. Learn how to draft an email newsletter as part of your marketing plan.

Examining customer lifetime value yields metrics that help you gain high-level customers. Learn how to make CLV part of customer relationship management.

Five automated email sequences boost engagement: onboarding welcomes subscribers, cart abandonment recovers sales, and nurture campaigns convert leads.

Salesforce Marketing Cloud Email Studio starts at $400/month with enterprise automation, AI personalization, and seamless CRM integration for large businesses.

Email marketing is inexpensive and effective. Follow these tips to make the most of your email marketing campaigns and strategy for your business.