Marketing

Find out why you should use email marketing services, see dos and dont's and get recommendations for top software tools.

Your email marketing strategy may need an update. Follow these best practices for successful email campaigns, and see what's ahead for the rest of the year.

Forget WhatsApp or Facebook Messenger. The way to reach more Americans on their cell phones is by the humble SMS text message.

Text message marketing is an easy way to boost your digital marketing efforts. Learn why and how you should use it.

Every business can benefit from social media, no matter its size or industry. Learn four benefits of using social media and pitfalls to watch out for.

Check out these ways interactive voice response systems can improve your business’s customer service and positively impact your brand.

Social media has changed marketing. Learn how to create a social media marketing strategy, what to avoid, and how to ensure successful social media campaigns.

When creating software and apps, businesses should strive for a user experience that doesn't exploit others. Here's how to keep ethics a priority.

Lexie Lu, web designer and UX strategist, shares her insight on graphic design trends.

Online reviews are an important part of your small business's reputation. It's also important to respond to every review you receive, positive or negative.

Google Ads can help you improve traffic and find more qualified prospects and customers. Learn seven strategies to make your Google Ads campaign a success.

Text message marketing can be a big benefit to a business. Learn 12 ways to use business texting to streamline operations and the benefits of SMS marketing.

Many businesses bring in the bulk of their revenue during the holidays. Learn how to maximize holiday sales and when to devise and implement your strategy.

Greeting your customers with a smile is important, but efficiency matters even more. Learn how to provide efficient customer service.

Product packaging, including the materials used and the color palette, can give you a competitive edge. Follow these strategies to attract customers.

A Q&A with Lonely Planet’s social media director Deepa Lakshmin

Getting people to subscribe to your blog moves them down the sales funnel toward becoming a customer. Learn how to increase your blog subscriber list.

Learn practical ways small businesses can leverage AI to generate content for marketing purposes.

An interview with creative director Connor Hudson

Learn the importance of mobile-friendly websites and how to make sure your site functions well on mobile devices.

When you rank leads using lead scoring, you can better determine conversion point thresholds and increase sales efficiency. Learn how to score leads.

Learn how to choose and implement flexible CRM software for your small business and which systems might work best for your company.

Zoho CRM is an intuitive platform with features that help businesses struggling with the challenges of expansion. Learn about Zoho's features and pricing.

Learn the 4 Ps of marketing and see top strategies and platforms for retailers.

Freshworks CRM is a comprehensive solution with extensive analytics tools and sales features. Learn why Freshworks is the best CRM for sales managers.

monday Sales CRM helps SMBs grow and manage all aspects of their operations. Learn how monday can help you customize sales and marketing workflows.

Opt-in email marketing helps reach prospects who have already shown interest in your products or services and are more likely to buy. Learn how it works.

How are marketers and creators planning?

The company's global social media manager reveals how Duolingo was able to capture an entire platform with an iPhone, a mascot, and the right vision.