Marketing

SMS and MMS are two different ways to send text messages. Learn how to choose the right one for your small business’s marketing campaign.

Social followers don't always want a hard sell, but you must accomplish business goals. Learn what to post and how much of each content type is optimal.

Salesforce CRM helps businesses manage and support customer relationships. Learn about Salesforce CRM's features, customization options, pricing and more.

Salesforce and monday are both great companies with excellent reputations and similar feature sets. However, there are a few distinct differences.

Email is a critical marketing tool. Discover how to design your own in this complete guide that includes best practices and campaign examples.

Campaigner is email marketing software with all the features businesses need to create professional and effective email campaigns.

The right CRM system can generate more leads, drive sales and improve customer service. Here's how two top CRM solutions, Salesforce and Zendesk, compare.

Salesforce and Pipedrive are two of the leading CRM platforms for small businesses. See our comparison of pricing, features and more.

See a comparison of the HubSpot and Zoho CRMs when it comes to pricing, features, integrations and more.

Our full Q&A with LinkedIn influencer Craig Davis

Email pop-up boxes can help grow your business. Learn more in this complete guide.

Salesforce CRM and Zoho CRM are excellent customer relationship management platforms for sales, marketing and communication. Here's how they compare.

HubSpot and monday Sales CRM can help your business handle leads, marketing, reporting and more. Learn how these top CRM software packages compare.

Pipedrive and monday sales CRM are full-featured customer relationship management platforms that can improve sales and marketing. Here's how they compare.

Pipedrive and Hubspot are user-friendly, full-featured CRM platforms for small businesses. Learn how their features, functionality and pricing compare.

This guide describes online reputation management and how brands can use it to keep their public image positive.

Old-school advertising is still effective today. Here are nine offline marketing strategies that work in the digital world.

Influencer marketing can be an effective way to boost brand awareness and sales. Learn how to convince influencers to market your products the right way.

Whether you are targeting small or large audience, the success in influencer marketing largely depends on the relationship.

Customer tracking helps companies understand who's buying their products and why. Learn what you should track and which customer tracking methods are best.

A Q&A with the author of The Obvious Choice

These ADA compliance tips can help you make your e-commerce website accessible for people with disabilities.

Online communities keep your target audience engaged with one another and your brand. Here's how to effectively build an online community.

Every marketer should understand these 30 commonly used data analytics terms so they can create meaningful sales and campaign reports.

Your business's email newsletter can nurture leads and add value to your brand. Learn how to draft an email newsletter as part of your marketing plan.

Examining customer lifetime value yields metrics that help you gain high-level customers. Learn how to make CLV part of customer relationship management.

Five automated email sequences boost engagement: onboarding welcomes subscribers, cart abandonment recovers sales, and nurture campaigns convert leads.

Salesforce Marketing Cloud Email Studio starts at $400/month with enterprise automation, AI personalization, and seamless CRM integration for large businesses.

Email marketing is inexpensive and effective. Follow these tips to make the most of your email marketing campaigns and strategy for your business.

Find out why you should use email marketing services, see dos and dont's and get recommendations for top software tools.