Marketing
In order to grow your business, you need to get the word out about your products and services. That’s where marketing comes in. Whether you’re looking for low cost ways to reach your target audience or you have a budget for widespread advertising and public relations campaigns, our Marketing hub will help you tailor your messaging and expand your brand.
Latest in Marketing News: Advice, Tips and Resources
Article
How to Set Up & Leverage Your Instagram Business Account
By Kiely Kuligowski | August 14, 2025
Do you need an Instagram business account? See how they differ from regular accounts and learn the pros and cons of managing an Instagram business account.
Review
Keap CRM Review and Pricing
By Nadia Reckmann | August 12, 2025
Keap CRM offers powerful automation with AI-powered workflows and drag-and-drop builders. Pricing starts at $249/month for 2 users and 1,500 contacts.
Article
Why Simple Marketing Automation is Better Than Complex Systems
By Natalie Hamingson | August 11, 2025
Looking for the right marketing automation platform for your business? Check out our detailed guide.
Review
SimpleTexting Review and Pricing
By Mark Fairlie | August 08, 2025
SimpleTexting is a straightforward SMS service that connects you to your customers. It offers helpful tools, an easy-to-use dashboard and flexible plans.
Review
Textedly Review and Pricing
By Mark Fairlie | July 28, 2025
Textedly SMS marketing starts at $19/month with low per-message rates, text-to-pay features, review management, and omnichannel inboxes for businesses.
Article
The Truth Behind Stock Photos: What Works and What Doesn’t
By Jennifer Dublino | July 24, 2025
The stock images companies use are often not very good. Take advantage of alternatives to help your content perform better.
Article
How to Use Video Content Marketing More Effectively
By Jennifer Dublino | July 24, 2025
Video can boost your marketing strategy and increase leads, user engagement and sales. Learn how to incorporate video into your marketing strategy.
Article
Personal Branding Strategies: 8 Social Media Networks to Use for Self Branding
By Jennifer Dublino | July 24, 2025
Personal branding can help you in your current business and in the future. Start building your personal brand with these 11 social media platforms.
Article
13 Ways to Repurpose Your Blog Content for More Traffic
By Mark Fairlie | July 24, 2025
Turn blog posts into email newsletters, LinkedIn articles, social media graphics, videos, podcasts, and infographics to reach new audiences and boost SEO.
Article
Know Your Customers: How Different Generations Prefer to Pay
By Sean Peek | July 23, 2025
Each generation has unique payment preferences, from Gen Z’s mobile payments to boomers’ credit cards. Top POS systems support these preferences.
Article
Keep It Simple Stupid: How Businesses Can Use the KISS Principle
By Sean Peek | July 21, 2025
Learn how you can use the KISS principle in your business to improve relationships and make your team more creative at little cost.
Article
User-Generated Content: More Than Customer Reviews
By Mark Fairlie | July 16, 2025
User-generated content boosts trust, engagement and conversions — turning customers into brand advocates and delivering cost-effective marketing results.
Article
Internet Advertising: How New Technology Is Impacting Online Advertising
By Stella Morrison | July 14, 2025
Learn how technology is changing and how adapting to it can help your marketing.
Article
Brand Videos: How Much Do They Really Cost?
By Matt Byrom | July 14, 2025
Video content can help small businesses expand their reach and increase engagement. Here's how much it costs to make a brand video.
Article
CRM Switch: 5 Tips for CRM Change Management
By Alex Haimann | July 14, 2025
Switching CRM requires identifying current problems, researching alternatives, data migration, team training and customization. Costs include time and effort.
Article
Emojis at Work: Should You Use Emojis in Business Communications?
By Sean Peek | July 11, 2025
Here’s how emojis add emotion to conversations, creating richer and more meaningful conversations by clarifying the tone of the written conversation.
Article
How Much Does Customer Service Training Cost?
By Jennifer Dublino | July 10, 2025
Customer service can make or break a company's success. Learn the costs and types of customer service training and how training can benefit your business.
Article
About Us Page: Why Your Business Needs an ‘About’ Page
By Jennifer Dublino | June 30, 2025
Your website's About page is a marketing powerhouse that helps visitors get to know your brand. Learn best practices for creating an effective About page.
Article
Does Corporate Gift-Giving Produce The Desired Outcome?
By Ryan McGonagill | June 26, 2025
Nearly half of professionals are influenced to keep working with vendors who send holiday gifts. Recipients expect $100 values but median spend is only $30.
Review
monday.com Email Marketing Review and Pricing
By Sean Peek | May 20, 2025
Monday.com is a visual project management platform starting at $13 per user per month with customizable dashboards, 250+ integrations and automation.
Review
Textline Review and Pricing
By Mark Fairlie | May 05, 2025
Textline offers robust communication and security features. Learn why it's our choice for the best text message marketing service for large businesses.
Review
Podium Text Message Marketing Review and Pricing
By Mark Fairlie | March 27, 2025
Podium is an online reputation management service that allows you to acquire and manage customer reviews from one robust platform.
Review
Constant Contact Email Marketing Review and Pricing
By Sean Peek | March 24, 2025
Constant Contact is an affordable and easy-to-use email marketing service. It has all the tools businesses need to create great email campaigns.
Article
MMS vs. SMS: Which is Best for Text Message Marketing?
By Mark Fairlie | March 20, 2025
SMS and MMS are two different ways to send text messages. Learn how to choose the right one for your small business’s marketing campaign.
Review
Campaigner Email Marketing Review and Pricing
By Nicole Fallon | February 10, 2025
Campaigner is email marketing software with all the features businesses need to create professional and effective email campaigns.
Article
Salesforce vs. Zendesk Sell Comparison
By Mark Fairlie | February 05, 2025
The right CRM system can generate more leads, drive sales and improve customer service. Here's how two top CRM solutions, Salesforce and Zendesk, compare.
Article
Salesforce vs. Pipedrive Comparison
By Mark Fairlie | February 05, 2025
Salesforce and Pipedrive are two of the leading CRM platforms for small businesses. See our comparison of pricing, features and more.
Article
Make Your LinkedIn Comments Sound Human (Even If They Aren’t)
By Antonio Ferme | February 04, 2025
Our full Q&A with LinkedIn influencer Craig Davis
Article
Not All Businesses Need Influencers, Explains Business Influencer Jonathan Goodman (Full Q&A)
By Antonio Ferme | December 16, 2024
A Q&A with the author of The Obvious Choice
Review
Salesforce Marketing Cloud Review and Pricing
By Sean Peek | October 16, 2024
Salesforce Marketing Cloud Email Studio starts at $400/month with enterprise automation, AI personalization, and seamless CRM integration for large businesses.