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Marketing

In order to grow your business, you need to get the word out about your products and services. That’s where marketing comes in. Whether you’re looking for low cost ways to reach your target audience or you have a budget for widespread advertising and public relations campaigns, our Marketing hub will help you tailor your messaging and expand your brand.

Latest in Marketing News: Advice, Tips and Resources

Article
Graphic Design Trends and Predictions for the Industry’s Future
By Sean Peek | January 06, 2026
Here are some recent graphic design trends and predictions your business should know.
Article
How to Host a Successful Q&A on Facebook Live
By Jennifer Dublino | January 05, 2026
Maximize customer engagement with a Facebook Live session.
Article
The Pros and Cons of Outsourced Customer Service
By Marisa Sanfilippo | January 02, 2026
Learn if outsourcing customer service to a call center is right for your business.
person typing on a laptop
Article
Write Like a Pro: How AI Can Turbocharge Your Small Business Marketing
By Anthony Bratti | January 02, 2026
In this walk-through, we show how small businesses can use ChatGPT and Google's Gemini to generate engaging content.
Man giving presentation in boardroom
Article
What Is Lead Scoring?
By Julie Thompson | January 02, 2026
Prioritizing your top leads can increase sales efficiency and lower customer acquisition costs.
Article
The Truth Behind Stock Photos: What Works and What Doesn’t
By Sean Peek | December 19, 2025
Stock photos can add graphics to your online content without creating the images yourself. Here's what works and what doesn't regarding stock photos.
Article
How to Make Your Website Mobile-Friendly
By Julie Thompson | December 18, 2025
If your website isn't mobile-friendly, it won't rank highly on Google searches and draw in consumers.
Article
How to Determine Who to Follow Back on Social Media
By Matt D’Angelo | December 18, 2025
When you're building a brand on social media, you shouldn't follow back every account that follows you.
Article
How to Use Customer Feedback to Your Advantage
By Jennifer Dublino | December 18, 2025
Gather and use these valuable insights to improve your business.
Article
How to Measure and Improve Your Marketing ROI
By Jennifer Dublino | December 17, 2025
Use analysis and best practices to ensure your marketing campaigns are as effective as possible.
Article
9 Ways to Reduce Your Email Bounce Rate
By Rachelle Gordon | December 16, 2025
Your email bounce rate is a key performance indicator that demonstrates how many subscribers aren’t receiving your communications.
Article
How to Build Brand Advocacy in 6 Simple Steps
By Jennifer Dublino | December 10, 2025
Your customers can become your biggest advocates. Here's how.
Thryv logo
Review
Thryv Review
By Tom Anziano | October 30, 2025
Thryv is a text message marketing platform especially well-suited to service-based businesses who want to focus on customer engagement.
Article
Millennials’ Buying Behavior: Experiences Over Goods
By Jennifer Dublino | September 02, 2025
Millennials have unique spending habits. Learn how they differ from other buyer demographics and how to modify your offerings to appeal to them.
Review
Keap CRM Review and Pricing
By Nadia Reckmann | August 12, 2025
Keap CRM offers powerful automation with AI-powered workflows and drag-and-drop builders. Pricing starts at $249/month for 2 users and 1,500 contacts.
Corporate gift giving
Article
Does Corporate Gift-Giving Produce The Desired Outcome?
By Ryan McGonagill | June 26, 2025
1,500 professionals weigh in on ROI and the types of gifts they actually want this holiday season.
monday.com logo
Review
monday.com Email Marketing Review and Pricing
By Sean Peek | May 20, 2025
Monday.com is a visual project management platform starting at $13 per user per month with customizable dashboards, 250+ integrations and automation.
constant contact logo
Review
Constant Contact Email Marketing Review and Pricing
By Sean Peek | March 24, 2025
Constant Contact is an affordable and easy-to-use email marketing service. It has all the tools businesses need to create great email campaigns.
Article
Make Your LinkedIn Comments Sound Human (Even If They Aren’t)
By Antonio Ferme | February 04, 2025
Our full Q&A with LinkedIn influencer Craig Davis
Obvious Choice book cover
Woman leaning up against a vehicle reading a travel guide
Article
How Lonely Planet Navigated From Print Travel Guides to Award-Winning Social Media
By Tess Barker | May 21, 2024
Our full Q&A with Lonely Planet’s social media director Deepa Lakshmin
closeup of a watch
Article
Projects Watches Dials Into What Makes Gen Z Tick (Full Q&A)
By Antonio Ferme | April 19, 2024
An interview with creative director Connor Hudson
businesswoman looking at a screen
Article
CRM Adoption, Market Size, and Usage
By Chad Brooks | April 18, 2024
Zoho CRM logo
Review
Zoho CRM Review and Pricing
By Mark Fairlie | April 18, 2024
Zoho CRM is an intuitive platform with features that help businesses struggling with the challenges of expansion. Learn about Zoho's features and pricing.
TikTok in front of an American flag
Article
The TikTokalypse Is Nigh
By Elizabeth Barton | January 03, 2024
How are marketers and creators planning?
Green Duolingo owl
Article
Learn the Language: How Duolingo Conquered TikTok
By Ali Saleh | January 03, 2024
The company's global social media manager reveals how Duolingo was able to capture an entire platform with an iPhone, a mascot, and the right vision.
Think Different ad Steve Jobs
Article
Think Different: We (and AI) Updated Apple’s Iconic Ad Campaign for 2026
By Carolyn Neuhausen | January 03, 2024
Which modern icons would Apple likely feature today?
Oscar Mayer face mask
Article
Oscar Mayer’s Hydrating Face Mask Is Not Baloney (or Bologna)
By Dan Ketchum | October 03, 2023
Would you try a bologna face mask?
Breaking Bad commercial
Article
How to Create a Super Bowl-Worthy Ad
By Dawn Allcot | October 03, 2023
…without a Super Bowl Budget.
HBO Feature Presentation in purple
Article
To the Max: How HBO Changed TV Forever
By Antonio Ferme | October 03, 2023
Look back at how HBO rose to prominence and has stayed there for more than 40 years.