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Latest: Advice, Tips and Resources

Article
What Are Email Open Rates?
By Jennifer Post | January 14, 2025

You should pay close attention to your email open rates. Here is how to calculate your open rate and improve it.

Article
Remote PC Access — Is It Safe?
By Mark Fairlie | January 14, 2025

Connecting to any device over the internet, as you would through remote PC software, has risks. Follow these practices to access remote PCs securely.

Accountant using a calculator
Article
FreshBooks vs. Xero Comparison
By Tom Anziano | January 14, 2025

FreshBooks and Xero are two top accounting software programs for small businesses. Here’s how they compare.

person opening a paycheck
Article
Don’t Want to Cut Employees? Try Cutting Salaries
By Skye Schooley | January 14, 2025

If you need to cut business expenses, an alternative to layoffs is salary reductions. Here are the laws and guidelines to follow when cutting employee pay.

busy office
Article
9 Ways to Build a Positive Sales Culture
By Megan Totka | January 14, 2025

A successful sales team is the lifeblood of your company. Learn how to develop a healthy, positive sales culture that fosters success for your business.

investment
Article
How to Protect Your Business From a Data Breach
By Sean Peek | January 14, 2025

Follow these steps to protect your business from a data breach and learn what to do if your company's data has been breached.

Article
A Guide to Creating a Customer Journey Map for Your Brand
By Adam Uzialko | January 14, 2025

Building a customer journey requires you to understand how your customers engage with your brand and what steps they take both before and after a purchase.

Article
The Game of Pricing: How the Number 9 Affects Purchase Behavior
By Jennifer Dublino | January 14, 2025

Charm prices end in the number nine. Learn about charm vs. prestige pricing and how your ideal customer should dictate your pricing strategy.

Article
14 Business Skills You Need to Master
By Sean Peek | January 13, 2025

Learning and development experts, leadership coaches, and other professionals share the business skills entrepreneurs and business owners need to succeed.

Article
How to Choose and Open a Business Checking Account
By Meredith Wood | January 13, 2025

Creating a new company banking account is important so you want to do your research. Here are three steps to opening your business checking account.

Article
How to Choose a POS Cash Register
By Jennifer Dublino | January 13, 2025

Choosing a processing system to handle payments is an important part of your business. But there is a register to fit every establishment’s needs.

Article
5 Ways Your Company Can Benefit From Security Cameras
By Bennett Conlin | January 13, 2025

Here are five ways your company can benefit from using security cameras. Learn how to choose one that works best for your needs.

person using a calculator to do accounting
Article
FreshBooks vs. QuickBooks Comparison
By Mike Berner | January 13, 2025

FreshBooks and QuickBooks are two of the best accounting software programs for small businesses. Here’s how they compare.

Article
Expanding Your Small Business’s Distribution Channels
By Sean Peek | January 13, 2025

To boost sales and brand awareness, you should consider expanding your distribution channels. Learn more about your options.

Article
Private Labeling: How It Works, Advantages & Disadvantages
By Stella Morrison | January 13, 2025

You don’t always need to build your own network to create a supply chain for your product. Here are some of the pros and cons of private labeling.

Article
How to Become a Freelancer
By Arjun Kohli | January 13, 2025

If you’re looking for flexibility and autonomy in your work, consider becoming a freelancer by following these steps.

Article
How to Set Up a Hot Spot for Your Business
By Sean Peek | January 13, 2025

A business hotspot can benefit both busy entrepreneurs and the customers they serve. Here's what you need to know about setting up a business hotspot.

Article
Management Theory of Robert Waterman
By Sean Peek | January 13, 2025

Thomas Peters and Robert Waterman's theory observations developed foundational points for successful organizations.

Article
Why Every Brand Should Have a YouTube Channel
By Ron Stefanski | January 10, 2025

YouTube can put your business in front of a global audience and build your brand. Learn why YouTube is necessary and how to succeed on the video platform.

Article
How to Calculate Blended Overtime Pay
By Max Freedman | January 10, 2025

When a multiwage employee works overtime, which of their wage rates do you base their overtime rates? Blended overtime pay answers this question.

office meeting
Article
Salesforce CRM vs. Zoho CRM
By Mark Fairlie | January 10, 2025

Salesforce CRM and Zoho CRM are excellent customer relationship management platforms for sales, marketing and communication. Here's how they compare.

Article
How to Grow Your Email List
By Kiely Kuligowski | January 10, 2025

Your email list's quality is a critical element in your email marketing campaign's success. Learn 25 ways to grow an email list and what mistakes to avoid.

Article
Your Reputation Is Your Reality: How to Strengthen Your Company’s Public Image
By Jamie Johnson | January 10, 2025

Your brand reputation is important to your customers. Learn tips guaranteed to keep your reputation untarnished.

Article
Instagram Business Accounts: Does Your Brand Need One?
By Kiely Kuligowski | January 10, 2025

Do you need an Instagram business account? See how they differ from regular accounts and learn the pros and cons of managing an Instagram business account.

Article
The Benefits Stay Interviews Can Bring to Your Company
By Patrick Proctor | January 10, 2025

Learn how to conduct a stay interview, see sample questions and find out the benefits.

people playing video games
Article
7 Marketing Lessons From the Video Game Industry You Should Know
By Jared Atchison | January 10, 2025

Adapting techniques from the gaming world can help you do business better. Learn how the video game industry's practices can boost your marketing.

Article
9 Ways to Generate More (and Better) Sales Leads for Your Business
By Adam Uzialko | January 10, 2025

Sales leads are important to your business. Here is how you can generate more leads and manage them better by choosing the best CRM system for your needs.

person carrying packed office belongings
Article
What to Include in a Termination Letter
By Skye Schooley | January 09, 2025

Check out these free templates to help you write an employee termination letter.

person typing on a laptop
Article
HubSpot vs. monday CRM Comparison
By Mark Fairlie | January 09, 2025

HubSpot and monday Sales CRM can help your business handle leads, marketing, reporting and more. Learn how these top CRM software packages compare.

Article
How to Create a Remote Help Desk for Your Business
By Skye Schooley | January 09, 2025

Check out our six-step process to create an effective remote help desk for your business and see recommended software.