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Buying Guides

Latest: Advice, Tips and Resources

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Article
Rippling vs. Gusto Comparison
By Skye Schooley | June 26, 2025

Rippling offers customizable HR, payroll, and IT tools for scaling businesses, while Gusto provides straightforward payroll for small teams under 50 employees.

Corporate gift giving
Article
Does Corporate Gift-Giving Produce The Desired Outcome?
By Ryan McGonagill | June 26, 2025

Nearly half of professionals are influenced to keep working with vendors who send holiday gifts. Recipients expect $100 values but median spend is only $30.

Two colleagues sharing a document
Article
TriNet vs. Justworks Comparison
By Skye Schooley | June 26, 2025

TriNet offers industry-specific HR tools with comprehensive features, while Justworks provides transparent pricing and 24/7 support for small businesses.

Twilio logo
Review
Twilio Flex Review and Pricing
By Mark Fairlie | June 26, 2025

Twilio Flex is a programmable cloud contact center at $1/hour per active user or $150/month per named user. Requires developers but offers deep customization.

Diverse office space
Article
Diversity, Equity and Inclusion in the United States: An Examination of 680 DEI Statements in 2022
By Ryan McGonagill | June 26, 2025

Business.com research shows 56% of companies underrepresent women and 47% underrepresent people of color, with senior leadership gaps even more pronounced.

Salesforce Service Cloud logo
Review
Salesforce Service Cloud Review and Pricing
By Mark Fairlie | June 26, 2025

Salesforce Service Cloud provides omnichannel support, Einstein AI, and customizable workflows starting at $25/user/month for enterprise service teams.

Review
Wix Review
By Elizabeth Crumbly | June 26, 2025

Wix provides 900+ templates, AI website building tools, and drag-and-drop design for small businesses, portfolios, and online stores starting at $17/month.

RingCentral logo
Review
RingCentral Omnichannel CX Review and Pricing
By Mark Fairlie | June 26, 2025

RingCentral RingCX is top call center software for inbound teams, with excellent analytics, training tools, and omnichannel routing. AI features cost extra.

Five9 company logo
Review
Five9 Review and Pricing
By Mark Fairlie | June 26, 2025

Five9 offers cloud contact center software with AI routing, compliance features for HIPAA and PCI DSS, and gamification. Plans range from $149-$299/user/month.

Article
SMS Marketing vs. Mobile Marketing: Where, When and How to Use Them
By Jennifer Dublino | June 25, 2025

SMS marketing is text message marketing and mobile marketing refers to a multichannel digital marketing strategy. Learn how to use both marketing methods.

Article
How Influencer Marketing Fraud Scams Businesses
By Julie Thompson | June 25, 2025

Influencer marketing can benefit your business, but before hiring someone, make sure you do your homework and research their true influence.

Review
Revver Review and Pricing
By Mark Fairlie | June 24, 2025

Revver, formerly Rubex by eFileCabinet, has excellent document storage capacity and workflow management tools. See features and pricing.

Article
5 FreshBooks Alternatives
By Amanda Hoffman | June 24, 2025

While FreshBooks is popular accounting software, others might work better for your company. Learn about some alternatives.

Article
How to Build a Seamless Customer Journey Across Digital Channels
By Nicole Fallon | June 24, 2025

Learn how to create a seamless digital customer journey across multiple channels for a frictionless buying experience.

Real estate agent looking at a house exterior
Best Pick
Best CRM for Real Estate Businesses
By Nadia Reckmann | June 23, 2025

Salesforce, Pipedrive and Zoho offer CRM solutions tailored for real estate professionals with lead management and automation tools.

Article
Business Loan vs. Crowdfunding: Which Is Best for You?
By Julie Thompson | June 23, 2025

When your small business needs a funding source, you may consider a loan or try crowdfunding. Learn how to choose the right option for your business.

Article
What Is an Automatic Document Feeder?
By Eduardo Vasconcellos | June 23, 2025

Many copiers, scanners and multifunction printers include automatic document feeders. Learn how automatic document feeders save you time and resources.

businesswoman looking stressed as her boss stands in front of her
Article
The Worst CEOs of All Time — Who Are the Most Hated CEOs?
By Julie Thompson | June 23, 2025

It's easy to idolize famous CEOs and admire their drive to innovate. But some have gone way off course.

Article
Time Trapped: The Productivity Crisis Facing Small Business Leaders
By Chad Brooks | June 23, 2025

Small business leaders spend more time on email and admin than strategy. Learn how to reclaim time through delegation, focus and technology.

Helcim logo
Review
Helcim Review and Pricing
By Mike Berner | June 18, 2025

Helcim offers transparent interchange-plus pricing, no monthly fees, free POS tools and strong support, making it a great all-in-one credit card platform.

Article
What Are Project Management Skills and Why Are They Important?
By Amanda Hoffman | June 17, 2025

Explore project management skills and tools such as monday.com to manage teams, tasks and timelines.

Article
Projection Mapping and the Law: What Advertisers Should Know
By Sean Peek | June 17, 2025

Projection mapping is a great way to impress customers and brand your business, but you should look into the legal implications first.

Article
Is Social Media Marketing Still Worth It?
By Jennifer Dublino | June 17, 2025

More followers don’t always translate into sales, so is social media marketing still important for businesses? Here is why you should make the effort.

Article
6 Gusto Payroll Alternatives
By Julie Thompson | June 17, 2025

Gusto's automated payroll management system is popular, but it lacks integration and other features. Read about six Gusto alternatives for your business.

Article
Things You Should Know Before Hiring a Call Center
By Mark Fairlie | June 13, 2025

If your business struggles with its volume of inbound calls, a call center service can help. Here's what you should consider before partnering with one.

Man giving presentation in boardroom
Article
How to Increase Employee Engagement & Why Improving Employee Engagement is Important
By Skye Schooley | June 13, 2025

High employee engagement can benefit your business. Learn what tools and strategies to use to improve employee engagement within your organization.

Article
The SBSS Score Explained: What It Is and Why It Matters When Applying for a Loan
By Jamie Johnson | June 13, 2025

Your SBSS score matters when you're applying for a small business loan. Here's what you need to know.

Article
5 Reasons You Should Consider Using a Virtual Receptionist
By Jennifer Dublino | June 13, 2025

Virtual receptionists answer calls, take messages, and schedule appointments remotely for around $250 per month versus $30,000 or more for in-house staff.

chef checking a restaurant freezer
Best Pick
Best Business Phone Systems for Restaurants
By Jessica Elliott | June 12, 2025

Ooma, RingCentral, and Dialpad offer restaurant business phone systems with call routing, mobile apps and reservation integration.

Article
9 Useful Technologies for Hosting Online Meetings
By Sean Peek | June 11, 2025

Test out one of these video conferencing platforms the next time you need to host a meeting.