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Marketing Tools

Reaching your target audience is a lot easier when you use the right tools. Platforms like email marketing and text message marketing software make it easy to build contact lists, design content and analyze campaign results. Tools like website builders help you create a branded, user-friendly place where customers can learn more about your business and get in touch. In this hub, you’ll learn everything you need to know about the tools of the marketing trade.

Latest: Advice, Tips and Resources

Article
How to Transform Your Static Site into a Responsive Website
By Danielle Fallon-O’Leary | January 21, 2026
With consumer reliance on smartphones, your site must be responsive. It's not an option anymore. Here's how to transform a static site.
Article
How Projection Mapping Is Changing the Ad World
By Sean Peek | January 16, 2026
Projection mapping transforms buildings into works of art.
Article
15 Retail Marketing Strategies to Better Market Your Store
By Sean Peek | January 15, 2026
With the right marketing, brick-and-mortar stores can still compete.
Article
How to Print Postcards at Home With Word-Processing Software
By Max Freedman | January 13, 2026
You can create your own customized, professional postcards at home.
Article
10 Reasons Why Small Businesses Should Use Affiliate Marketing
By Adam Enfroy | January 13, 2026
With real-time tracking, enhanced promotions and the power of social proof, affiliate marketing can provide a strong ROI for your small business.
Article
Graphic Design Trends and Predictions for the Industry’s Future
By Sean Peek | January 06, 2026
Here are some recent graphic design trends and predictions your business should know.
person typing on a laptop
Article
Write Like a Pro: How AI Can Turbocharge Your Small Business Marketing
By Anthony Bratti | January 02, 2026
In this walk-through, we show how small businesses can use ChatGPT and Google's Gemini to generate engaging content.
Article
The Truth Behind Stock Photos: What Works and What Doesn’t
By Sean Peek | December 19, 2025
Stock photos can add graphics to your online content without creating the images yourself. Here's what works and what doesn't regarding stock photos.
Article
How to Make Your Website Mobile-Friendly
By Julie Thompson | December 18, 2025
If your website isn't mobile-friendly, it won't rank highly on Google searches and draw in consumers.
Thryv logo
Review
Thryv Review
By Tom Anziano | October 30, 2025
Thryv is a text message marketing platform especially well-suited to service-based businesses who want to focus on customer engagement.
Review
Keap CRM Review and Pricing
By Nadia Reckmann | August 12, 2025
Keap CRM offers powerful automation with AI-powered workflows and drag-and-drop builders. Pricing starts at $249/month for 2 users and 1,500 contacts.
monday.com logo
Review
monday.com Email Marketing Review and Pricing
By Sean Peek | May 20, 2025
Monday.com is a visual project management platform starting at $13 per user per month with customizable dashboards, 250+ integrations and automation.
constant contact logo
Review
Constant Contact Email Marketing Review and Pricing
By Sean Peek | March 24, 2025
Constant Contact is an affordable and easy-to-use email marketing service. It has all the tools businesses need to create great email campaigns.
Article
Make Your LinkedIn Comments Sound Human (Even If They Aren’t)
By Antonio Ferme | February 04, 2025
Our full Q&A with LinkedIn influencer Craig Davis
businesswoman looking at a screen
Article
CRM Adoption, Market Size, and Usage
By Chad Brooks | April 18, 2024
Zoho CRM logo
Review
Zoho CRM Review and Pricing
By Mark Fairlie | April 18, 2024
Zoho CRM is an intuitive platform with features that help businesses struggling with the challenges of expansion. Learn about Zoho's features and pricing.
Oracle NetSuite logo
Review
Oracle NetSuite CRM Review and Pricing
By Mark Fairlie | September 13, 2023
Oracle NetSuite is a comprehensive CRM solution with impressive ERP capabilities. Learn about Oracle NetSuite's features, ERP functionality and pricing.
Nike CFO
Article
Nike CMO: Your Campaign Needs One Page for Success
By Marty Beckerman | February 21, 2023
Nike’s branding tips revealed by Greg Hoffman.