Marketing Tools
Reaching your target audience is a lot easier when you use the right tools. Platforms like email marketing and text message marketing software make it easy to build contact lists, design content and analyze campaign results. Tools like website builders help you create a branded, user-friendly place where customers can learn more about your business and get in touch. In this hub, you’ll learn everything you need to know about the tools of the marketing trade.
Latest: Advice, Tips and Resources
Review
SimpleTexting Review and Pricing
By Mark Fairlie | August 08, 2025
SimpleTexting is a straightforward SMS service that connects you to your customers. It offers helpful tools, an easy-to-use dashboard and flexible plans.
Review
Textedly Review and Pricing
By Mark Fairlie | July 28, 2025
Textedly SMS marketing starts at $19/month with low per-message rates, text-to-pay features, review management, and omnichannel inboxes for businesses.
Article
The Truth Behind Stock Photos: What Works and What Doesn’t
By Jennifer Dublino | July 24, 2025
The stock images companies use are often not very good. Take advantage of alternatives to help your content perform better.
Article
How to Use Video Content Marketing More Effectively
By Jennifer Dublino | July 24, 2025
Video can boost your marketing strategy and increase leads, user engagement and sales. Learn how to incorporate video into your marketing strategy.
Article
13 Ways to Repurpose Your Blog Content for More Traffic
By Mark Fairlie | July 24, 2025
Turn blog posts into email newsletters, LinkedIn articles, social media graphics, videos, podcasts, and infographics to reach new audiences and boost SEO.
Article
User-Generated Content: More Than Customer Reviews
By Mark Fairlie | July 16, 2025
User-generated content boosts trust, engagement and conversions — turning customers into brand advocates and delivering cost-effective marketing results.
Article
Internet Advertising: How New Technology Is Impacting Online Advertising
By Stella Morrison | July 14, 2025
Learn how technology is changing and how adapting to it can help your marketing.
Article
CRM Switch: 5 Tips for CRM Change Management
By Alex Haimann | July 14, 2025
Switching CRM requires identifying current problems, researching alternatives, data migration, team training and customization. Costs include time and effort.
Article
About Us Page: Why Your Business Needs an ‘About’ Page
By Jennifer Dublino | June 30, 2025
Your website's About page is a marketing powerhouse that helps visitors get to know your brand. Learn best practices for creating an effective About page.
Best Pick
Best CRM for Real Estate Businesses
By Nadia Reckmann | June 23, 2025
Salesforce, Pipedrive and Zoho offer CRM solutions tailored for real estate professionals with lead management and automation tools.
Review
monday.com Email Marketing Review and Pricing
By Sean Peek | May 20, 2025
Monday.com is a visual project management platform starting at $13 per user per month with customizable dashboards, 250+ integrations and automation.
Review
Textline Review and Pricing
By Mark Fairlie | May 05, 2025
Textline offers robust communication and security features. Learn why it's our choice for the best text message marketing service for large businesses.
Review
Podium Text Message Marketing Review and Pricing
By Mark Fairlie | March 27, 2025
Podium is an online reputation management service that allows you to acquire and manage customer reviews from one robust platform.
Review
Constant Contact Email Marketing Review and Pricing
By Sean Peek | March 24, 2025
Constant Contact is an affordable and easy-to-use email marketing service. It has all the tools businesses need to create great email campaigns.
Review
Campaigner Email Marketing Review and Pricing
By Nicole Fallon | February 10, 2025
Campaigner is email marketing software with all the features businesses need to create professional and effective email campaigns.
Article
Salesforce vs. Zendesk Sell Comparison
By Mark Fairlie | February 05, 2025
The right CRM system can generate more leads, drive sales and improve customer service. Here's how two top CRM solutions, Salesforce and Zendesk, compare.
Article
Salesforce vs. Pipedrive Comparison
By Mark Fairlie | February 05, 2025
Salesforce and Pipedrive are two of the leading CRM platforms for small businesses. See our comparison of pricing, features and more.
Article
Make Your LinkedIn Comments Sound Human (Even If They Aren’t)
By Antonio Ferme | February 04, 2025
Our full Q&A with LinkedIn influencer Craig Davis
Review
Salesforce Marketing Cloud Review and Pricing
By Sean Peek | October 16, 2024
Salesforce Marketing Cloud Email Studio starts at $400/month with enterprise automation, AI personalization, and seamless CRM integration for large businesses.
Article
5 Email Marketing Tips to Grow Your Small Business
By Jennifer Dublino | August 16, 2024
Email marketing is inexpensive and effective. Follow these tips to make the most of your email marketing campaigns and strategy for your business.
Article
10 Reasons Email Marketing Is a Must for Small Businesses
By Skye Schooley | August 16, 2024
Find out why you should use email marketing services, see dos and dont's and get recommendations for top software tools.
Article
Email Marketing Best Practices and Predictions for 2026
By Jennifer Dublino | August 16, 2024
Your email marketing strategy may need an update. Follow these best practices for successful email campaigns, and see what's ahead for the rest of the year.
Article
The Face of Your Brand: Product Label Design Tips to Help You Attract Customers
By Julie Thompson | June 26, 2024
Product packaging, including the materials used and the color palette, can give you a competitive edge. Follow these strategies to attract customers.
Review
Zoho CRM Review and Pricing
By Mark Fairlie | April 18, 2024
Zoho CRM is an intuitive platform with features that help businesses struggling with the challenges of expansion. Learn about Zoho's features and pricing.
Review
Freshworks CRM Review and Pricing
By Nadia Reckmann | April 10, 2024
Freshworks CRM is a comprehensive solution with extensive analytics tools and sales features. Learn why Freshworks is the best CRM for sales managers.
Review
Oracle NetSuite CRM Review and Pricing
By Mark Fairlie | September 13, 2023
Oracle NetSuite is a comprehensive CRM solution with impressive ERP capabilities. Learn about Oracle NetSuite's features, ERP functionality and pricing.
Article
Nike CMO: Your Campaign Needs One Page for Success
By Marty Beckerman | February 21, 2023
Nike’s branding tips revealed by Greg Hoffman.