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Marketing Tools

Reaching your target audience is a lot easier when you use the right tools. Platforms like email marketing and text message marketing software make it easy to build contact lists, design content and analyze campaign results. Tools like website builders help you create a branded, user-friendly place where customers can learn more about your business and get in touch. In this hub, you’ll learn everything you need to know about the tools of the marketing trade.

Latest: Advice, Tips and Resources

Article
5 Email Marketing Tips to Grow Your Small Business
By Jennifer Dublino | August 16, 2024

Email marketing is inexpensive and effective. Follow these tips to make the most of your email marketing campaigns and strategy for your business.

hands checking email on a laptop
Article
10 Reasons Email Marketing Is a Must for Small Businesses
By Skye Schooley | August 16, 2024

Find out why you should use email marketing services, see dos and dont's and get recommendations for top software tools.

Article
Email Marketing Best Practices and Predictions for 2025
By Jennifer Dublino | August 16, 2024

Your email marketing strategy may need an update. Follow these best practices for successful email campaigns, and see what's ahead for the rest of the year.

Article
Text Message Marketing: Annoying, Brilliant or Both?
By Mark Fairlie | August 16, 2024

Forget WhatsApp or Facebook Messenger. The way to reach more Americans on their cell phones is by the humble SMS text message.

Businesswoman with mobile phone in hand
Article
10 Reasons Brands Should Use Text Message Marketing
By Skye Schooley | August 14, 2024

Text message marketing is an easy way to boost your digital marketing efforts. Learn why and how you should use it.

Article
Could IVR Systems Improve Your Marketing Company?
By Sean Peek | August 12, 2024

Check out these ways interactive voice response systems can improve your business’s customer service and positively impact your brand.

Article
Graphic Design Trends and Predictions for the Industry’s Future
By Sean Peek | August 07, 2024

Lexie Lu, web designer and UX strategist, shares her insight on graphic design trends.

woman looking at computer data
Article
7 Strategies to Make Your Google Ads Campaign a Success
By Chad Brooks | July 22, 2024

Google Ads can help you improve traffic and find more qualified prospects and customers. Learn seven strategies to make your Google Ads campaign a success.

Article
The Face of Your Brand: Product Label Design Tips to Help You Attract Customers
By Julie Thompson | June 26, 2024

Product packaging, including the materials used and the color palette, can give you a competitive edge. Follow these strategies to attract customers.

person typing on a laptop
Article
Write Like a Pro: How AI Can Turbocharge Your Small Business Marketing
By Anthony Bratti | April 26, 2024

Learn practical ways small businesses can leverage AI to generate content for marketing purposes.

Article
How to Make Your Website Mobile-Friendly
By Julie Thompson | April 19, 2024

Learn the importance of mobile-friendly websites and how to make sure your site functions well on mobile devices.

businesswoman looking at a screen
Article
CRM Adoption, Market Size, and Usage
By Chad Brooks | April 18, 2024
Zoho CRM logo
Review
Zoho CRM Review and Pricing
By Mark Fairlie | April 18, 2024

Zoho CRM is an intuitive platform with features that help businesses struggling with the challenges of expansion. Learn about Zoho's features and pricing.

Article
15 Retail Marketing Strategies to Better Market Your Store
By Sean Peek | April 11, 2024

Learn the 4 Ps of marketing and see top strategies and platforms for retailers.

Freshsales logo
Review
Freshworks CRM Review and Pricing
By Nadia Reckmann | April 10, 2024

Freshworks CRM is a comprehensive solution with extensive analytics tools and sales features. Learn why Freshworks is the best CRM for sales managers.

Review
monday.com CRM Review and Pricing
By Mark Fairlie | February 14, 2024

monday Sales CRM helps SMBs grow and manage all aspects of their operations. Learn how monday can help you customize sales and marketing workflows.

Review
Benchmark Email Marketing Review
By Sean Peek | November 08, 2023

Benchmark offers email marketing software with easy-to-use but thorough newsletter tools, making it a good choice for small businesses with no coders or experienced designers.

Article
Postcards vs. Letters: Which Is the Better Direct Mail Marketing Strategy?
By Kent Moon | November 06, 2023

Direct mail marketing can generate leads and diversify your marketing strategy. Learn the benefits of postcards and letters in direct mail marketing.

Oracle NetSuite logo
Review
Oracle NetSuite CRM Review and Pricing
By Mark Fairlie | September 13, 2023

Oracle NetSuite is a comprehensive CRM solution with impressive ERP capabilities. Learn about Oracle NetSuite's features, ERP functionality and pricing.

Nike CFO
Article
Nike CMO: Your Campaign Needs One Page for Success
By Marty Beckerman | February 21, 2023

Nike’s branding tips revealed by Greg Hoffman.