Marketing Tools

As consumers prefer smartphones over desktop computers, your site must be mobile responsive. Here's how to make your static site look good on all devices.

Email pop-up boxes can help grow your business. Learn more in this complete guide.

You should pay close attention to your email open rates. Here is how to calculate your open rate and improve it.

Salesforce CRM and Zoho CRM are excellent customer relationship management platforms for sales, marketing and communication. Here's how they compare.

Your brand reputation is important to your customers. Learn tips guaranteed to keep your reputation untarnished.

HubSpot and monday Sales CRM can help your business handle leads, marketing, reporting and more. Learn how these top CRM software packages compare.

Pipedrive and monday sales CRM are full-featured customer relationship management platforms that can improve sales and marketing. Here's how they compare.

Pipedrive and Hubspot are user-friendly, full-featured CRM platforms for small businesses. Learn how their features, functionality and pricing compare.

These ADA compliance tips can help you make your e-commerce website accessible for people with disabilities.

Every marketer should understand these 30 commonly used data analytics terms so they can create meaningful sales and campaign reports.

Five automated email sequences boost engagement: onboarding welcomes subscribers, cart abandonment recovers sales, and nurture campaigns convert leads.

Consumers want personalized shopping experiences. Here is how you can use email to increase customer loyalty and revenue.

Projection mapping can transform buildings into works of art and garner lots of attention. Here is how to use this marketing technique.

Podcast advertising can be a cost-effective marketing solution that earns listener trust. Learn why advertising on podcasts works and how to get started.

Salesforce Marketing Cloud Email Studio starts at $400/month with enterprise automation, AI personalization, and seamless CRM integration for large businesses.

A successful business must present its brand in a well-planned strategy across social media, email and the company website. Here are seven tips to help.

Gen Z is the newest generation of consumers, with an estimated $300B in buying power. Learn why print marketing may be an effective way to reach Gen Z.

Outsourcing your marketing may improve results. Learn when a business should partner with a digital marketing agency and how it can grow your company.

Email marketing is inexpensive and effective. Follow these tips to make the most of your email marketing campaigns and strategy for your business.

Find out why you should use email marketing services, see dos and dont's and get recommendations for top software tools.

Your email marketing strategy may need an update. Follow these best practices for successful email campaigns, and see what's ahead for the rest of the year.

Product packaging, including the materials used and the color palette, can give you a competitive edge. Follow these strategies to attract customers.

Zoho CRM is an intuitive platform with features that help businesses struggling with the challenges of expansion. Learn about Zoho's features and pricing.

Learn the 4 Ps of marketing and see top strategies and platforms for retailers.

Freshworks CRM is a comprehensive solution with extensive analytics tools and sales features. Learn why Freshworks is the best CRM for sales managers.

Oracle NetSuite is a comprehensive CRM solution with impressive ERP capabilities. Learn about Oracle NetSuite's features, ERP functionality and pricing.

Nike’s branding tips revealed by Greg Hoffman.