Marketing Tools
Reaching your target audience is a lot easier when you use the right tools. Platforms like email marketing and text message marketing software make it easy to build contact lists, design content and analyze campaign results. Tools like website builders help you create a branded, user-friendly place where customers can learn more about your business and get in touch. In this hub, you’ll learn everything you need to know about the tools of the marketing trade.
Latest: Advice, Tips and Resources
Article
SMS Marketing vs. Mobile Marketing: Where, When and How to Use Them
By Jennifer Dublino | January 09, 2026
SMS marketing is text message marketing and mobile marketing refers to a multichannel digital marketing strategy. Learn how to use both marketing methods.
Article
Graphic Design Trends and Predictions for the Industry’s Future
By Sean Peek | January 06, 2026
Lexie Lu, web designer and UX strategist, shares her insight on graphic design trends.
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Write Like a Pro: How AI Can Turbocharge Your Small Business Marketing
By Anthony Bratti | January 02, 2026
Learn practical ways small businesses can leverage AI to generate content for marketing purposes.
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The Truth Behind Stock Photos: What Works and What Doesn’t
By Sean Peek | December 19, 2025
Stock photos can add graphics to your online content without producing the images yourself. Learn to find quality photos to create better brand messaging.
Article
How to Make Your Website Mobile-Friendly
By Julie Thompson | December 18, 2025
Learn the importance of mobile-friendly websites and how to make sure your site functions well on mobile devices.
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5-Step Web Design Process to Create Winning Websites
By Rahul Varshneya | December 17, 2025
A stellar design isn't merely focused on how pretty the interface looks.
Article
The Most Popular Giveaway Items for Customers
By Sean Peek | December 16, 2025
Is your business looking to give out promotional products? Consider these smart and trendy gift ideas.
Article
Text Message Marketing: Annoying, Brilliant or Both?
By Mark Fairlie | November 06, 2025
Forget WhatsApp or Facebook Messenger. The way to reach more Americans on their cell phones is by the humble SMS text message.
Article
Pipedrive vs. Salesforce: Which CRM Is Right for Your Business?
By Tom Anziano | November 03, 2025
Pipedrive and Salesforce are top CRM platforms geared toward different business needs. We compared their features to help businesses see how the CRMs stack up.
Review
Thryv Review
By Tom Anziano | October 30, 2025
Thryv is a text message marketing platform especially well-suited to service-based businesses who want to focus on customer engagement.
Review
SlickText Review
By Tom Anziano | October 29, 2025
Our SlickText review covers the platform's useful engagement tools and exceptional usability, as well as its competitive pricing.
Article
How to Repurpose Old Content to Boost Marketing Results
By Jennifer Dublino | October 23, 2025
Save time on content creation and get more results by repurposing existing content. Learn how to repurpose content, find new audiences and boost SEO.
Article
How to Choose the Right Digital Marketing Strategy for Your Business
By Jennifer Dublino | October 23, 2025
Online marketing is crucial for business success. Learn how to assess your options and create an effective digital marketing strategy for your business.
Review
EZ Texting Review and Pricing
By Mark Fairlie | October 21, 2025
EZ Texting is an excellent service for executing text message marketing campaigns. Learn about the platform's tools, pricing and integrations.
Article
Make Money with Google AdSense: Everything to Know to Grow an Empire
By Sean Peek | October 15, 2025
Google's AdSense program allows individuals and businesses to display relevant ads on their websites and make money.
Article
How Can a Bluetooth Beacon Integrate With Traditional Marketing?
By Jennifer Dublino | September 02, 2025
Bluetooth beacons are a marketing channel that helps you interact with consumers at specific locations. Learn how to use beacons in your marketing plan.
Review
Keap CRM Review and Pricing
By Nadia Reckmann | August 12, 2025
Keap CRM offers powerful automation with AI-powered workflows and drag-and-drop builders. Pricing starts at $249/month for 2 users and 1,500 contacts.
Article
Why Simple Marketing Automation is Better Than Complex Systems
By Natalie Hamingson | August 11, 2025
Looking for the right marketing automation platform for your business? Check out our detailed guide.
Review
SimpleTexting Review and Pricing
By Mark Fairlie | August 08, 2025
SimpleTexting is a straightforward SMS service that connects you to your customers. It offers helpful tools, an easy-to-use dashboard and flexible plans.
Review
Textedly Review and Pricing
By Mark Fairlie | July 28, 2025
Textedly SMS marketing starts at $19/month with low per-message rates, text-to-pay features, review management, and omnichannel inboxes for businesses.
Article
CRM Switch: 5 Tips for CRM Change Management
By Alex Haimann | July 14, 2025
Switching CRM requires identifying current problems, researching alternatives, data migration, team training and customization. Costs include time and effort.
Review
monday.com Email Marketing Review and Pricing
By Sean Peek | May 20, 2025
Monday.com is a visual project management platform starting at $13 per user per month with customizable dashboards, 250+ integrations and automation.
Review
Textline Review and Pricing
By Mark Fairlie | May 05, 2025
Textline offers robust communication and security features. Learn why it's our choice for the best text message marketing service for large businesses.
Review
Podium Text Message Marketing Review and Pricing
By Mark Fairlie | March 27, 2025
Podium is an online reputation management service that allows you to acquire and manage customer reviews from one robust platform.
Review
Constant Contact Email Marketing Review and Pricing
By Sean Peek | March 24, 2025
Constant Contact is an affordable and easy-to-use email marketing service. It has all the tools businesses need to create great email campaigns.
Article
Make Your LinkedIn Comments Sound Human (Even If They Aren’t)
By Antonio Ferme | February 04, 2025
Our full Q&A with LinkedIn influencer Craig Davis
Article
The Face of Your Brand: Product Label Design Tips to Help You Attract Customers
By Julie Thompson | June 26, 2024
Product packaging, including the materials used and the color palette, can give you a competitive edge. Follow these strategies to attract customers.
Review
Zoho CRM Review and Pricing
By Mark Fairlie | April 18, 2024
Zoho CRM is an intuitive platform with features that help businesses struggling with the challenges of expansion. Learn about Zoho's features and pricing.
Review
Freshworks CRM Review and Pricing
By Nadia Reckmann | April 10, 2024
Freshworks CRM is a comprehensive solution with extensive analytics tools and sales features. Learn why Freshworks is the best CRM for sales managers.