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Marketing Tools

Reaching your target audience is a lot easier when you use the right tools. Platforms like email marketing and text message marketing software make it easy to build contact lists, design content and analyze campaign results. Tools like website builders help you create a branded, user-friendly place where customers can learn more about your business and get in touch. In this hub, you’ll learn everything you need to know about the tools of the marketing trade.

Latest: Advice, Tips and Resources

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Review
Textline Review and Pricing
By Mark Fairlie | May 05, 2025

Textline offers robust communication and security features. Learn why it's our choice for the best text message marketing service for large businesses.

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Review
Pipedrive Review and Pricing
By Mark Fairlie | March 27, 2025

Pipedrive is a powerful CRM with exceptional sales automation features. Learn how Pipedrive can help you customize and streamline complex workflows.

Review
Podium Text Message Marketing Review and Pricing
By Mark Fairlie | March 27, 2025

Podium is an online reputation management service that allows you to acquire and manage customer reviews from one robust platform.

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Review
Constant Contact Email Marketing Review and Pricing
By Sean Peek | March 24, 2025

Constant Contact is an affordable and easy-to-use email marketing service. It has all the tools businesses need to create great email campaigns.

Review
Salesforce CRM Review and Pricing
By Nadia Reckmann | March 07, 2025

Salesforce CRM helps businesses manage and support customer relationships. Learn about Salesforce CRM's features, customization options, pricing and more.

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Article
Salesforce vs. monday Comparison
By Sean Peek | February 19, 2025

Salesforce and monday are both great companies with excellent reputations and similar feature sets. However, there are a few distinct differences.

Article
Email Design Guide (With Examples)
By Jennifer Dublino | February 13, 2025

Email is a critical marketing tool. Discover how to design your own in this complete guide that includes best practices and campaign examples.

Review
Campaigner Email Marketing Review and Pricing
By Nicole Fallon | February 10, 2025

Campaigner is email marketing software with all the features businesses need to create professional and effective email campaigns.

person typing on a laptop
Article
Salesforce vs. Zendesk Sell Comparison
By Mark Fairlie | February 05, 2025

The right CRM system can generate more leads, drive sales and improve customer service. Here's how two top CRM solutions, Salesforce and Zendesk, compare.

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Article
Salesforce vs. Pipedrive Comparison
By Mark Fairlie | February 05, 2025

Salesforce and Pipedrive are two of the leading CRM platforms for small businesses. See our comparison of pricing, features and more.

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Article
HubSpot vs Zoho Comparison
By Mark Fairlie | February 04, 2025

See a comparison of the HubSpot and Zoho CRMs when it comes to pricing, features, integrations and more.

Article
Make Your LinkedIn Comments Sound Human (Even If They Aren’t)
By Antonio Ferme | February 04, 2025

Our full Q&A with LinkedIn influencer Craig Davis

Article
Email Pop-Up Benefits and Examples
By Rachelle Gordon | January 15, 2025

Email pop-up boxes can help grow your business. Learn more in this complete guide.

office meeting
Article
Salesforce CRM vs. Zoho CRM
By Mark Fairlie | January 10, 2025

Salesforce CRM and Zoho CRM are excellent customer relationship management platforms for sales, marketing and communication. Here's how they compare.

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Article
HubSpot vs. monday CRM Comparison
By Mark Fairlie | January 09, 2025

HubSpot and monday Sales CRM can help your business handle leads, marketing, reporting and more. Learn how these top CRM software packages compare.

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Article
Pipedrive vs. monday CRM
By Mark Fairlie | January 07, 2025

Pipedrive and monday sales CRM are full-featured customer relationship management platforms that can improve sales and marketing. Here's how they compare.

hands using a smartphone
Article
Pipedrive vs. HubSpot Comparison
By Mark Fairlie | January 06, 2025

Pipedrive and Hubspot are user-friendly, full-featured CRM platforms for small businesses. Learn how their features, functionality and pricing compare.

Article
Automated Email Sequence Examples
By Marisa Sanfilippo | November 06, 2024

Five automated email sequences boost engagement: onboarding welcomes subscribers, cart abandonment recovers sales, and nurture campaigns convert leads.

Salesforce logo
Review
Salesforce Marketing Cloud Review and Pricing
By Sean Peek | October 16, 2024

Salesforce Marketing Cloud Email Studio starts at $400/month with enterprise automation, AI personalization, and seamless CRM integration for large businesses.

Article
5 Email Marketing Tips to Grow Your Small Business
By Jennifer Dublino | August 16, 2024

Email marketing is inexpensive and effective. Follow these tips to make the most of your email marketing campaigns and strategy for your business.

hands checking email on a laptop
Article
10 Reasons Email Marketing Is a Must for Small Businesses
By Skye Schooley | August 16, 2024

Find out why you should use email marketing services, see dos and dont's and get recommendations for top software tools.

Article
Email Marketing Best Practices and Predictions for 2025
By Jennifer Dublino | August 16, 2024

Your email marketing strategy may need an update. Follow these best practices for successful email campaigns, and see what's ahead for the rest of the year.

Article
The Face of Your Brand: Product Label Design Tips to Help You Attract Customers
By Julie Thompson | June 26, 2024

Product packaging, including the materials used and the color palette, can give you a competitive edge. Follow these strategies to attract customers.

businesswoman looking at a screen
Article
CRM Adoption, Market Size, and Usage
By Chad Brooks | April 18, 2024
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Review
Zoho CRM Review and Pricing
By Mark Fairlie | April 18, 2024

Zoho CRM is an intuitive platform with features that help businesses struggling with the challenges of expansion. Learn about Zoho's features and pricing.

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Review
Freshworks CRM Review and Pricing
By Nadia Reckmann | April 10, 2024

Freshworks CRM is a comprehensive solution with extensive analytics tools and sales features. Learn why Freshworks is the best CRM for sales managers.

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Review
Oracle NetSuite CRM Review and Pricing
By Mark Fairlie | September 13, 2023

Oracle NetSuite is a comprehensive CRM solution with impressive ERP capabilities. Learn about Oracle NetSuite's features, ERP functionality and pricing.

Nike CFO
Article
Nike CMO: Your Campaign Needs One Page for Success
By Marty Beckerman | February 21, 2023

Nike’s branding tips revealed by Greg Hoffman.