Branding

Follow these strategies to build a passionate, loyal community for your brand.

Your brand's name is the foundation for all your future marketing and sales communications. Follow these tips to make it the best possible brand name.

Your business name is crucial for setting the right impression and attracting customers. Follow these tips to choose the right name for your brand.

Brand advocacy is when customers are so happy with your brand that they promote it. Learn how to encourage organic advocacy and find brand ambassadors.

Find out how product packaging can win over customers, and get tips for successful packaging strategies.

In today's market, branding is everything. See which marketing agency might be able to help you build a stellar brand.

Video content can help small businesses expand their reach and increase engagement. Here's how much it costs to make a brand video.

Rebranding is meant to change public perception of your organization. Here is how to make the process a success.

Without effective brand awareness, your business will get buried by the competition. Here's how to make your business stand out online.

The internet makes it easy for a disgruntled customer to complain to a vast audience about your business. Here's how to fight back and protect your brand.

Practice these five smart tactics to build trust and rapport with your brand's target audience online.

Check out these tips on how to create a strong brand image.

Need to create and maintain a positive brand for your business? Here's how to pick the best reputation management service for the job.

Establishing a memorable brand doesn't have to be difficult. These five tips will help you build a brand that sticks out in your customers' minds.

Learn how a good story captures attention and helps sell your organization's products and services.

If you are looking to try and beat your competition, try these five strategies.

Thinking of rebranding your business? Here's how to know when it's time to rebrand and an intro on how to start.

The structure and layout of your business website are important aspects of online success. Get some tips on how to design your business website.

Businesses that rely on offline operations are in a difficult position due to COVID-19. How can you adapt your online presence to changing consumer habits?

If your business's employees and executives develop a strong personal brand, it can help your marketing efforts tremendously.

Focusing on your brand identity leads to the creation of strong logos.

If you are going to go to court over defamation of your company online, you're going to need evidence.

Follow these four steps to create unified branding that appeals to Generation z and millennial consumers.

These three questions can help you get started on branding. With branding, it's all about defining meaning.

There are more than a million apps on Google Play and Apple's App Store. These six marketing tips can help your new app get noticed and downloaded.

Brand fraud, or impersonating a company to scam customers, is on the rise. It's important to understand the signs of brand fraud.

A strong brand identity will build awareness, inspire affinity and create allegiance with consumers. Here's how to take control of your global branding.

It's essential for these new brands on the block to tell their story as if they're going to sway customers' attention. Here's how.