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Get ideas, tips, and solutions on how to create and grow your personal or business brand. Check out one of our many resources or ask an expert now.

Latest: Advice, Tips and Resources

Article
How to Build a Loyal Community for Your Brand
By Syed Balkhi | June 15, 2022

Follow these strategies to build a passionate, loyal community for your brand.

Article
Make It Memorable: 8 Tips for Creating an Effective Brand Name
By Jennifer Dublino | May 05, 2022

Your brand's name is the foundation for all your future marketing and sales communications. Follow these tips to make it the best possible brand name.

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Corporate Name Search
By Julie Thompson | April 21, 2022

Your business name is crucial for setting the right impression and attracting customers. Follow these tips to choose the right name for your brand.

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How to Build Brand Advocacy in 6 Simple Steps
By Jennifer Dublino | April 13, 2022

Brand advocacy is when customers are so happy with your brand that they promote it. Learn how to encourage organic advocacy and find brand ambassadors.

Article
How Your Product Packaging Can Win Buyers’ Hearts
By Julie Thompson | April 07, 2022

Find out how product packaging can win over customers, and get tips for successful packaging strategies.

Article
Best Brand-Building Marketing Agencies
By Sean Peek | April 01, 2022

In today's market, branding is everything. See which marketing agency might be able to help you build a stellar brand.

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Brand Videos: How Much Do They Really Cost?
By Matt Byrom | March 30, 2022

Video content can help small businesses expand their reach and increase engagement. Here's how much it costs to make a brand video.

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How to Rebrand Your Business
By Stella Morrison | February 15, 2022

Rebranding is meant to change public perception of your organization. Here is how to make the process a success.

Article
How to Boost Online Awareness of Your Brand
By Devon Vocke | February 14, 2022

Without effective brand awareness, your business will get buried by the competition. Here's how to make your business stand out online.

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Brand Reputation: How to Protect Your No. 1 Asset
By Sam Bocetta | February 02, 2022

The internet makes it easy for a disgruntled customer to complain to a vast audience about your business. Here's how to fight back and protect your brand.

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5 Tactics to Improve the Reputation of Your Online Business
By Thomas Griffin | February 02, 2022

Practice these five smart tactics to build trust and rapport with your brand's target audience online.

Article
How to Create a New Brand Image From Scratch
By Thomas Griffin | February 01, 2022

Check out these tips on how to create a strong brand image.

Article
Choosing the Best Online Reputation Management Service
By Karina Fabian | February 01, 2022

Need to create and maintain a positive brand for your business? Here's how to pick the best reputation management service for the job.

Article
5 Ways to Make Your Brand More Memorable
By Jared Atchison | February 01, 2022

Establishing a memorable brand doesn't have to be difficult. These five tips will help you build a brand that sticks out in your customers' minds.

Article
8 Tips to Become a Better Business Storyteller
By Jennifer Post | February 01, 2022

Learn how a good story captures attention and helps sell your organization's products and services.

Article
5 Effective Ways to Beat Your Competition
By Max Freedman | January 31, 2022

If you are looking to try and beat your competition, try these five strategies.

Article
Time for Change: When to Rebrand and How to Begin the Process
By Joseph Chierotti | January 05, 2022

Thinking of rebranding your business? Here's how to know when it's time to rebrand and an intro on how to start.

Article
Website Design Tips for Small Businesses
By Kiely Kuligowski | November 18, 2020

The structure and layout of your business website are important aspects of online success. Get some tips on how to design your business website.

Article
How COVID-19 Has Forced Businesses to Boost Their Online Presence
By Daglar Cizmeci | June 29, 2020

Businesses that rely on offline operations are in a difficult position due to COVID-19. How can you adapt your online presence to changing consumer habits?

Article
Why Personal Branding Is Crucial for Any Industry
By Chad Brooks | April 24, 2020

If your business's employees and executives develop a strong personal brand, it can help your marketing efforts tremendously.

Article
What Makes a Good Logo?
By Sean Peek | March 02, 2020

Focusing on your brand identity leads to the creation of strong logos.

Article
How to Preserve Evidence of Internet Defamation
By Aaron Minc | January 06, 2020

If you are going to go to court over defamation of your company online, you're going to need evidence.

Article
Build a Brand That Attracts Gen Z and Millennial Customers
By Erin Shea | August 12, 2019

Follow these four steps to create unified branding that appeals to Generation z and millennial consumers.

Article
Brand Marketing: 3 Questions to Ask Before Planning Your Branding Strategy
By Serkan Ferah | June 13, 2019

These three questions can help you get started on branding. With branding, it's all about defining meaning.

Article
6 Ideas to Help You Brand Your Business App Like a Pro
By Mehul Rajput | June 04, 2019

There are more than a million apps on Google Play and Apple's App Store. These six marketing tips can help your new app get noticed and downloaded.

Article
Brand-Impersonation Fraud Is On the Rise and Can Hurt Your Business
By Rafael Lourenco | April 18, 2019

Brand fraud, or impersonating a company to scam customers, is on the rise. It's important to understand the signs of brand fraud.

Article
5 Steps to Master Global Branding for Your Business
By Philip White | October 03, 2018

A strong brand identity will build awareness, inspire affinity and create allegiance with consumers. Here's how to take control of your global branding.

Article
Are You Telling the Right Story About Your Brand?
By Roy Morejon | May 16, 2018

It's essential for these new brands on the block to tell their story as if they're going to sway customers' attention. Here's how.