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Marketing and Sales

Everything you need to know about marketing to drive new sales, and how to keep your existing customer base.

Expert Marketing Advice, Sales Tips and Resources

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Trending Marketing Topics

Why Responding to All Your Online Reviews Is Critical
Find out why you need to respond to all your online reviews – not just the negative ones.
Jennifer Dublino
Jennifer Dublino
What Is CTR in Email?
The click-through rate is a critical metric by which a small business can measure its email marketing success.
Jamie Johnson
Jamie Johnson
Text Message Laws Every Business Needs to Follow
Stay in compliance by understanding these critical text message laws for business.
Danielle  Fallon-O’Leary
Danielle Fallon-O’Leary
12 Best Ways to Use Business Texting
Learn how to use text message marketing to benefit your company.
David Gargaro
David Gargaro
12 Reasons to Use Instagram for Your Business
Instagram is a great way to expand your business's reach and engagement with your customers. Here are 12 reasons why you should make an account.
Kiely Kuligowski
Kiely Kuligowski

Latest in Marketing News: Advice, Tips and Resources

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13 Retail Marketing Strategies to Better Market Your Store
By Sean Peek | April 11, 2024

Learn the 4 Ps of marketing and see top strategies and platforms for retailers.

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Brand Videos: How Much Do They Really Cost?
By Matt Byrom | April 11, 2024

Video content can help small businesses expand their reach and increase engagement. Here's how much it costs to make a brand video.

Article
7 Essential Components of Excellent Customer Service
By Megan Totka | April 10, 2024

Looking to improve your company's customer service? Make sure everyone on your team follows these best practices.

Article
How to Create a Marketing Plan for Startups
By Skye Schooley | April 10, 2024

Startups can begin building their brand from day one with a solid marketing plan. Learn what to include in a marketing plan and how it can help you grow.

Review
Zendesk Review and Pricing
By Mark Fairlie | April 10, 2024

Zendesk is a full-featured CRM with tools to optimize sales, marketing and customer service team performance. Learn about Zendesk's features and pricing.

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Article
How to Make Your CRM Your Company’s Most Flexible Tool
By Mark Fairlie | April 10, 2024

Learn how to choose and implement flexible CRM software for your small business and which systems might work best for your company.

Article
6 Effective Strategies for Communication in a Crisis
By Julie Thompson | April 10, 2024

In a crisis, it is essential for a business to interact with its audience. Learn six essential strategies for crisis communication.

Article
Hidden Costs of Restaurant Marketing
By Jennifer Dublino | April 10, 2024

Restaurant marketing includes hidden costs for restaurant owners to consider. Learn about hidden restaurant marketing costs and tips on marketing budgets.

Article
How Can Beacons Integrate With Traditional Marketing?
By Jennifer Dublino | April 10, 2024

Bluetooth beacons are a marketing channel that helps you interact with consumers at specific locations. Learn how to use beacons in your marketing plan.

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4 Mobile Device Marketing Strategies for Your Small Business
By Ben Mizes | April 10, 2024

If you're not marketing your business on mobile devices, you may be losing money. Learn four mobile device marketing strategies to target smartphone users.

Article
Pros and Cons of an Instagram Business Account
By Kiely Kuligowski | April 10, 2024

Do you need an Instagram business account? See how they differ from regular accounts and learn the pros and cons of managing an Instagram business account.

Article
How to Engage Millennials Using Instagram
By Jennifer Dublino | April 10, 2024

Millennials frequently use the Instagram social media platform. Learn how to use Instagram to engage millennials and see what Instagram mistakes to avoid.

Article
Seeking Brand Advocates: How to Get Influencers to Market Your Product
By Jennifer Dublino | April 10, 2024

Influencer marketing can be an effective way to boost brand awareness and sales. Learn how to convince influencers to market your products the right way.

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Article
Why Influencer Marketing Should Focus on Relationships
By Shane Barker | April 10, 2024

Whether you are targeting small or large audience, the success in influencer marketing largely depends on the relationship.

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Social Media Stars: How Much Do They Really Make?
By Jennifer Dublino | April 10, 2024

Social media influencers are in demand, with brands seeking more sponsored content. Learn how much social media stars earn and how they make their money.

Article
Instagram Best Posting Practices 2024
By Kiely Kuligowski | April 10, 2024

If you want to improve your business’s Instagram engagement and grow its following, try using these 15 tips and best practices.

Article
12 Reasons to Use Instagram for Your Business
By Kiely Kuligowski | April 10, 2024

With over one billion active users, Instagram makes it easy to grow your business on social media.

Article
10 Ways Content from Influencers Helps Your Business Grow
By Julie Thompson | April 10, 2024

Influencer marketing is a brand-building tool that can promote your business and improve SEO. Learn how to use influencers in your marketing strategy.

Article
Get Camera Ready: Livestreaming Is the Future of Social Media
By Jennifer Dublino | April 10, 2024

Livestreaming is video content in real time. Learn how to use livestreaming on social media platforms to connect with followers and boost sales.

Article
Secrets to Selling Intangible Goods and Services
By Jonathan Furman | April 10, 2024

When you're selling intangible goods and services, you'll need to create a unique marketing plan and sales process involving trust. Learn what's involved.

Article
12 Proven Ways to Increase Sales
By David Gargaro | April 10, 2024

Growing sales is crucial for small business success. Learn proven ways to increase sales and help your small business grow.

Article
Southwest Airlines: A Case Study in Great Customer Service
By Sean Peek | April 10, 2024

Southwest has built an impeccable reputation by putting customers first and prioritizing its employees. Here's what businesses can learn from Southwest.

Article
Best Facebook Marketing Strategies: The Latest Tips
By Jennifer Dublino | April 10, 2024

Facebook is the social network with the broadest audience. Make the most of your Facebook business advertising and marketing with these strategies.

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14 Ways to Improve Your Local Marketing Strategy
By Stella Morrison | April 10, 2024

Learn how to target customers in your neighborhood and turn them into loyal clients.

Article
Just Say No: 7 Website Design Mistakes That Can Hurt Conversion
By Jennifer Dublino | April 10, 2024

When someone lands on your website, you have less than a second to make a conversion. Here are design elements that can hurt your business.

Article
How to Transform Your Static Site into a Responsive Website
By Sean Peek | April 10, 2024

As consumers prefer smartphones over desktop computers, your site must be mobile responsive. Here's how to make your static site look good on all devices.

Article
10 Tips for Choosing the Right Web Hosting Company
By Genia Stevens | April 10, 2024

Follow these tips to choose the right web host for your company website so that it's accessible and secure.

Article
Website Design Tips for Small Businesses
By Jennifer Dublino | April 10, 2024

Website design is a crucial marketing element, representing your business to customers and prospects. Learn how to plan and design an effective website.

Article
Small Business Guide to Using Google Analytics
By Mark Fairlie | April 10, 2024

Google Analytics is an essential tool for your business website and marketing strategy. Learn what Google Analytics is, how to set it up and how to use it.

Article
What Is Channel Management?
By Jennifer Dublino | April 10, 2024

Channel management is finding the right marketing techniques and sales strategies to reach your target customers. Learn how channel management works.