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Trending Marketing Topics

Why Responding to All Your Online Reviews Is Critical
Learn why you need to respond to all your online reviews — not just the negative ones.
Jennifer Dublino
Jennifer Dublino
What Is CTR in Email?
The click-through rate is a critical metric by which a small business can measure its email marketing success.
Jamie Johnson
Jamie Johnson
Text Message Laws Every Business Needs to Follow
Stay in compliance by understanding these critical text message laws for business.
Danielle  Fallon-O’Leary
Danielle Fallon-O’Leary
12 Best Ways to Use Business Texting
Learn how to use text message marketing to benefit your company.
David Gargaro
David Gargaro
12 Reasons to Use Instagram for Your Business
Instagram is a great way to expand your business's reach and engagement with your customers. Here are 12 reasons why you should make an account.
Kiely Kuligowski
Kiely Kuligowski

Latest in Marketing News: Advice, Tips and Resources

Article
7 Benefits of Text Message Marketing
By Skye Schooley | July 26, 2024

Discover how text message marketing helps drive customer engagement and increases purchasing, plus tips on which SMS services to use.

Article
No Need for Reinvention: 15 Ways to Repurpose Your Blog Content for More Traffic
By Mark Fairlie | July 25, 2024

Refreshing and repurposing blog posts can improve your site ranking, create more value, and attract new audiences. Learn how to repurpose your blog content.

Article
Are Stock Photos Still Worth Using in 2024?
By Jennifer Dublino | July 25, 2024

The stock images companies use are often not very good. Take advantage of alternatives to help your content perform better.

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Article
6 Email Marketing Challenges and How to Overcome Them
By Jennifer Dublino | July 24, 2024

Email marketing is effective, but it has its share of obstacles. Find the solutions to email marketing's biggest issues.

Public relations planning
Article
These PR Mistakes Could Kill Your Business
By Julie Thompson | July 24, 2024

Public relations and marketing mistakes can irreparably harm your company to the point where you need to shut down. See what to avoid and get solutions.

Article
What Is Insight Selling? A Beginner’s Guide
By Paula Fernandes | July 24, 2024

Insight selling involves making a sale by using strategy to coach the customer through the buying process. Here is how it can help your customers.

Article
What’s the Best Payroll Schedule for Your Business?
By Max Freedman | July 24, 2024

An executive summary of your marketing plan provides an overview of how you’ll reach your target audience and drive conversions. Here is how to create one.

Article
How to Repurpose Old Content to Boost Marketing Results
By Jennifer Dublino | July 24, 2024

Save time on content creation and get more results by repurposing existing content. Learn how to repurpose content, find new audiences, and boost SEO.

Article
5 Ways Video Can Make Your Content Marketing Strategy More Effective
By Jennifer Dublino | July 24, 2024

Video can boost your marketing strategy and increase leads, user engagement and sales. Learn how to incorporate video into your marketing strategy.

Article
What Is SMS for Business?
By David Gargaro | July 23, 2024

Use SMS messaging in text message marketing campaigns to reach customers on their mobile devices. Learn the types of SMS messages and how to use them.

Article
10 Reasons Brands Should Use Text Message Marketing
By Skye Schooley | July 23, 2024

Text message marketing is an easy way to boost your digital marketing efforts. Learn why and how you should use it.

Article
7 Ways to Use Text Messaging for Customer Service
By David Gargaro | July 23, 2024

Businesses use texting to support customer service strategies and boost customer satisfaction. Learn seven ways to use text messages for customer service.

Article
11 Social Media Networks to Use for Personal Branding
By Jennifer Dublino | July 23, 2024

Personal branding can help you in your current business and in the future. Start building your personal brand with these 11 social media platforms.

Article
How Can Beacons Integrate With Traditional Marketing?
By Jennifer Dublino | July 23, 2024

Bluetooth beacons are a marketing channel that helps you interact with consumers at specific locations. Learn how to use beacons in your marketing plan.

Article
Get Inspired: The Top 10 Blogs on Sales Management for 2024
By Skye Schooley | July 23, 2024

With sales teams more important than ever, it's essential to stay up to date on sales management topics. Here are 10 blogs to inspire your sales efforts.

Article
Why Responding to All Your Online Reviews Is Critical
By Jennifer Dublino | July 22, 2024

Online reviews are an important part of your small business's reputation. It's also important to respond to every review you receive, positive or negative.

Article
12 Best Ways to Use Business Texting
By David Gargaro | July 22, 2024

Text message marketing can be a big benefit to a business. Learn 12 ways to use business texting to streamline operations and the benefits of SMS marketing.

Article
Is Text Message Marketing Annoying, Brilliant or Both?
By Mark Fairlie | July 22, 2024

Forget WhatsApp or Facebook Messenger. The way to reach more Americans on their cell phones is by the humble SMS text message.

Article
15 Successful Text Message Marketing Examples
By Shannon Flynn | July 22, 2024

Text message marketing is a powerful tool for reaching your customers. See some SMS marketing examples and adapt them to your campaign.

hands using a smartphone
Article
Text Message Laws Every Business Needs to Follow
By Danielle Fallon-O’Leary | July 22, 2024

Learn the laws governing text message marketing to avoid significant fines and legal issues in your SMS marketing campaigns.

woman looking at computer data
Article
7 Strategies to Make Your Google Ads Campaign a Success
By Chad Brooks | July 22, 2024

Google Ads can help you improve traffic and find more qualified prospects and customers. Learn seven strategies to make your Google Ads campaign a success.

Article
Stay in the Know: How to Keep Up With Digital Marketing Trends
By Jennifer Dublino | July 22, 2024

Digital marketing is constantly changing, and it's important to keep up with the trends to stay ahead of the competition. Here's how to stay in the know.

Article
Complete Guide to Building a Sales Process
By David Gargaro | July 22, 2024

A sales process helps you convert leads into customers and earn consistent sales in your business.

Article
5 Email Marketing Tips to Grow Your Small Business
By Jennifer Dublino | July 16, 2024

Email marketing is inexpensive and effective. Follow these tips to make the most of your email marketing campaigns and strategy for your business.

Article
Small Business Blogging: 6 Reasons It Works and Tips for Execution
By Jennifer Post | July 15, 2024

Learn six reasons why you need to start a blog for your small business, and how to do it right.

businessman talking on a phone in an office setting
Article
Sell Yourself: 7 Secrets to Appearing Confident During a Sales Pitch
By Julie Thompson | July 10, 2024

Learn how to feel more confident during sales presentations.

creative marketing team
Article
Why Your E-Commerce Marketing Campaign Failed
By Ronald Dod | July 09, 2024

Learn the most common reasons why most e-commerce marketing campaigns fail.

Article
How to Conduct a Marketing Analysis
By Adam Uzialko | July 09, 2024

Learn how to conduct a marketing analysis that will help you create better strategies to promote your business and understand your customers.

woman looking at computer data
Article
Know Your Customers: How Different Generations Prefer to Pay
By Sean Peek | July 09, 2024

Businesses should understand what payment tools their customers like to use. Learn the methods different demographics favor.

Article
Yes, Your Small Business Needs an ‘About’ Page
By Jennifer Dublino | July 05, 2024

Your website's About page is a marketing powerhouse that helps visitors get to know your brand. Learn best practices for creating an effective About page.