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RFID (radio frequency identification) can identify and track inventory. Learn how RFID is used in retail and what you need to know to use it effectively.

Restaurant marketing includes hidden costs for restaurant owners to consider. Learn about hidden restaurant marketing costs and tips on marketing budgets.

Find out what a carbon footprint is, how to reduce your company’s environmental impact and why it matters.

Direct mail marketing can generate leads and diversify your marketing strategy. Learn the benefits of postcards and letters in direct mail marketing.

Entrepreneurs who communicate their expertise and vision are creating a personal brand. Learn how personal branding can help your sales and operations.

If you need additional help but can’t afford to hire a full-time employee, working with a freelancer is a good option. Here’s how to negotiate fairly.

Virtual and augmented reality are two forms of media that can impact how advertisers build relationships with customers. Here is what you need to know.

VoIP and landline are options for your business phone system needs. Learn the pros and cons of each and how to choose the right communication solution.

Gusto, QuickBooks Payroll and ADP streamline payroll processing with tax compliance, direct deposit and employee self-service portals.

Podcast advertising can be a cost-effective marketing solution that earns listener trust. Learn why advertising on podcasts works and how to get started.

Push marketing sends your message to consumers, while pull marketing is when customers come to you. Learn how and when to use push and pull marketing.

How women-owned companies can highlight their business's unique features using social media marketing.

Choosing the right payroll provider for your small business is crucial. Learn what factors to assess when selecting payroll software and services.

There are a lot of mobile point-of-sale apps out there. How do you choose the best mobile POS for your business?

Looking to improve your company's customer service? Make sure everyone on your team follows these best practices.

Not all education is completed in a school; on-the-job training can also lead to a successful career.

Any business that deals with international clients or partners will need to make calls overseas. This guide will help you save on such expenses.

Customer and prospect engagement is crucial in email marketing campaigns. Learn how to influence and impact subscribers with timely, relevant content.

Need a small business loan with low interest rates? Learn about the government loans available to entrepreneurs.

It can be challenging to keep your digital documents organized and safe. These 10 file management practices will help you get started.

Here are the benefits of creating an e-book for your business, and how you can create one, step by step.

Social followers don't always want a hard sell, but you must accomplish business goals. Learn what to post and how much of each content type is optimal.

If you have a background in marketing and communications, an advertising agency could be a smart startup option. Here's what you need to know.

Tablets make it easier for customers to order tableside and pay their bills quickly. Learn more about how your restaurant can use tablets.

Sole proprietors can use a business credit card to build credit, earn rewards and even out cash flow. Learn how to improve your chances of qualifying.

Want to boost customer loyalty and retention for your business? Learn rewards program tactics to help you build a loyal customer base and drive more sales.

Outsourcing your marketing may improve results. Learn when a business should partner with a digital marketing agency and how it can grow your company.

The best POS system will vary based on your needs and the customer experience you want to provide. Here are 15 important features to look for.

Email blasts are a small but impactful way to reach a wide audience. Find out how to craft a successful e-blast in this guide.

Businesses are replacing their old telephone systems with more modern digital networks. Learn the pros and cons of using cloud phone systems.