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Marketing

In order to grow your business, you need to get the word out about your products and services. That’s where marketing comes in. Whether you’re looking for low cost ways to reach your target audience or you have a budget for widespread advertising and public relations campaigns, our Marketing hub will help you tailor your messaging and expand your brand.

Expert Marketing Advice, Sales Tips and Resources

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Trending Marketing Topics

Why Responding to All Your Online Reviews Is Critical
Learn why you need to respond to all your online reviews — not just the negative ones.
Jennifer Dublino
Jennifer Dublino
What Is CTR in Email?
The click-through rate is a critical metric for measuring a small business's email marketing success.
Amanda Hoffman
Amanda Hoffman
Text Message Laws Every Business Needs to Follow
It's crucial to comply with all applicable regulations while sending marketing messages to customers and prospects.
Danielle  Fallon-O’Leary
Danielle Fallon-O’Leary
Instagram for Business: Key Benefits and Best Practices
Find new customers and drive repeat business by reaching a broader audience on Instagram.
Kiely Kuligowski
Kiely Kuligowski

Latest in Marketing News: Advice, Tips and Resources

Article
Snail Mail Will Rescue Your Digital Campaigns From Tech Uncertainty
By Mark Fairlie | December 18, 2026
An effective direct mail campaign can be integrated into a broader digital sales funnel.
Article
Why Efficient Customer Service Is Better Than Friendly Customer Service
By Jamie Johnson | October 02, 2026
Greeting your customers with a smile is important but efficiency matters even more. Learn how to provide efficient service for your customers.
Article
What Makes Customer Loyalty So Important
By Max Freedman | October 02, 2026
Building a strategy that strengthens customer loyalty is essential for long-term business success.
Article
Website Design Tips for Small Businesses
By Jennifer Dublino | October 02, 2026
A website may be your business's only chance to make a positive first impression. Here's how to make it count.
Article
Understanding Customer Emotions and Addressing Them in Your Sales Strategy
By Sean Peek | October 02, 2026
Learn how to tap into the emotions that drive customers’ buying decisions.
Article
Using X (Formerly Twitter) as a Customer Support Channel
By Jennifer Dublino | October 02, 2026
This social platform is excellent for establishing and maintaining customer relationships.
Article
Tips to Improve Customer Service on Your E-commerce Site
By Max Freedman | October 02, 2026
While e-commerce is convenient, it lacks the in-person shopping experience of brick-and-mortar shops, making excellent customer service a vital differentiator.
Article
7 Benefits of Text Message Marketing
By Skye Schooley | October 01, 2026
When done right, texting customers can foster engagement and loyalty.
Article
Text Message Marketing: Annoying, Brilliant or Both?
By Mark Fairlie | October 01, 2026
Is SMS text message the second coming of email marketing or the new spam?
hands using a smartphone
Article
Text Message Laws Every Business Needs to Follow
By Danielle Fallon-O’Leary | October 01, 2026
It's crucial to comply with all applicable regulations while sending marketing messages to customers and prospects.
Article
7 Ways to Use Text Messaging for Customer Service
By David Gargaro | October 01, 2026
Text messaging gives businesses a fast, direct way to support customers and stay connected.
Article
Is a Subscription Website Right for Your Business?
By Mark Fairlie | October 01, 2026
Subscription sites are a great way to deliver high-quality content. Here's what you need to know.
Article
How to Create a Marketing Plan for Startups
By Skye Schooley | October 01, 2026
Learn how to attract customers, build brand awareness and market your startup on a budget.
Article
Southwest Airlines: A Case Study in Great Customer Service
By Sean Peek | October 01, 2026
The airline giant's reputation for exceptional customer service and employee happiness is crucial to its ongoing success.
Article
Social Media Stars: How Much Do They Really Make?
By Jennifer Dublino | October 01, 2026
Brands are spending more on sponsored content from social media influencers ― but how much do these stars make?
Article
8 Cringey Brand Fails on Social Media
By Julie Thompson | October 01, 2026
Thank goodness your marketing team is better than this … right?
Article
SMS Marketing vs. Mobile Marketing: Where, When and How to Use Them
By Jennifer Dublino | October 01, 2026
SMS marketing and mobile marketing can be critical to your overall marketing strategy. Learn how and when to use each form.
Businesswoman with mobile phone in hand
Article
How to Use SMS Messaging for Your Business
By David Gargaro | October 01, 2026
Learn how to use SMS messaging to reach customers on their mobile devices.
Article
How to Draft an Email Newsletter
By Rachelle Gordon | September 29, 2026
Email newsletters remain one of the most cost-effective marketing tools for nurturing leads and retaining customers.
Review
Mailchimp Review
By Adam Uzialko | September 29, 2026
This Mailchimp review covers the user-friendly email marketing platform that offers valuable features for small businesses new to email marketing.
Article
Step-by-Step Guide to Social Media Marketing for Small Businesses
By Kiely Kuligowski | September 29, 2026
Social media marketing is crucial to modern business. Here’s a step-by-step guide to creating a successful strategy.
Article
How to Keep Up With Digital Marketing Trends
By Jennifer Dublino | September 28, 2026
The only constant in digital marketing is that it’s constantly changing. Here’s how to keep up.
person typing on a laptop
Article
Should You Hire an AI SEO Agency? What Small Businesses Should Know
By Adam Uzialko | September 28, 2026
AI search optimization is real work, but whether it justifies retaining a separate agency is a different question.
Article
A Guide to Creating a Customer Journey Map for Your Brand
By Adam Uzialko | September 25, 2026
Building a customer journey requires you to understand how your customers engage with your brand and what steps they take both before and after a purchase.
Article
Small Business Blogging: 6 Reasons It Works and Tips for Execution
By Jennifer Post | September 25, 2026
You need a blog for your small business, as the benefits are well worth the effort.
Article
How to Repurpose Old Content to Boost Marketing Results
By Jennifer Dublino | September 25, 2026
Reach new audiences, save time and get more marketing value from the content you've already created.
Article
Seasonal Marketing Strategies: Utilizing What Every Season Has to Offer
By Jennifer Dublino | September 25, 2026
Spring, summer, fall and winter are more than just seasons – they're opportunities for businesses to thrive.
Article
Your Guide to Creating a Small Business Marketing Plan
By Skye Schooley | September 24, 2026
Follow these templates and guidelines to get started on your business's marketing plan.
office meeting
Article
Salesforce CRM vs. Zoho CRM
By Mark Fairlie | September 24, 2026
Salesforce and Zoho are popular, feature-full CRM platforms for small businesses. Here's how they compare.
person typing on a laptop
Article
Salesforce vs. Zendesk Sell Comparison
By Mark Fairlie | September 24, 2026
Salesforce and Zendesk Sell are two leading CRM platforms for small businesses. Here's how they compare.