Marketing

More followers don’t always translate into sales, so is social media marketing still important for businesses? Here is why you should make the effort.

Transparency builds customer trust, boosts loyalty and profits, and sets brands apart by fostering honest pricing, open communication and accountability.

Here are five tips for upgrading your reception area and making waiting a more positive experience for your customers.

: Facebook has seen an organic reach drop recently. Learn about Facebook's algorithm changes, what it means for marketers and how to improve your reach.

Online review platforms are the new Yellow Pages. Here's how to bring in more positive online reviews for your business.

Learn how to target customers in your neighborhood and turn them into loyal clients.

Website costs in 2025 range from $100 for a personal blog to over $20,000 for custom e-commerce. Learn pricing by site type, hidden fees, and DIY vs. agency pros and cons.

Social media marketing is an effective and affordable way to connect with your target market. Follow these tips to strengthen your social media presence.

The customer isn't always right. Some customers are toxic or consume too many of your resources. Here's how to identify when to part ways.

Your customers want custom offers. Here's how you can use technology to offer coupons that engage customers and boost your bottom line.

SMS marketing is text message marketing and mobile marketing refers to a multichannel digital marketing strategy. Learn how to use both marketing methods.

Influencer marketing can benefit your business, but before hiring someone, make sure you do your homework and research their true influence.

Discover the benefits and best practices for marketing and advertising your business on Reddit.

Call center systems can improve customer service and sales calls. Learn their features and capabilities and how your business can incorporate call centers.

Without effective brand awareness, your business will get buried by the competition. Here's how to make your business stand out online.

Learn how to create your own email domain to boost your business credibility today.

Social media influencers are in demand, with brands seeking more sponsored content. Learn how much social media stars earn and how they make their money.

Boost customer loyalty with rewards, referrals, and great service to drive repeat business and long-term growth.

Social media fails from Burger King, Netflix and more show how poorly timed or tone-deaf posts can backfire. See case studies and best practices.

Learn how to write a compelling marketing plan executive summary with expert tips, essential components and a template to secure stakeholder buy-in fast.

Lexie Lu, web designer and UX strategist, shares her insight on graphic design trends.

Social media helps small businesses boost visibility, engage customers, drive traffic and build brand loyalty on platforms like Facebook, Instagram and X.

Instagram's 2 billion users, built-in shopping tools, and visual ads help businesses reach new customers, drive sales, and build brand engagement daily.

Restaurant marketing includes hidden costs for restaurant owners to consider. Learn about hidden restaurant marketing costs and tips on marketing budgets.

Use SMS messaging in text message marketing campaigns to reach customers on their mobile devices. Learn the types of SMS messages and how to use them.

A marketing plan is essential for winning over customers. Follow these marketing plan templates and guidelines to create your marketing plan today.

E-commerce stores must stay on top of consumer shopping behavior. Learn about consumer trends and how to attract online customers via e-commerce platforms.

Keeping your existing customers keeps costs down while helping your company grow. Learn how to make customers happy enough to keep doing business with you.

Video marketing brings brand exposure while building trust with customers. Learn five strategies for building brand trust and customer loyalty with video.

Facebook Live is an effective way to reach customers. Learn how to utilize Facebook Live Q&As to connect with customers, answer questions and drive sales.