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Marketing

In order to grow your business, you need to get the word out about your products and services. That’s where marketing comes in. Whether you’re looking for low cost ways to reach your target audience or you have a budget for widespread advertising and public relations campaigns, our Marketing hub will help you tailor your messaging and expand your brand.

Expert Marketing Advice, Sales Tips and Resources

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Trending Marketing Topics

Why Responding to All Your Online Reviews Is Critical
Learn why you need to respond to all your online reviews — not just the negative ones.
Jennifer Dublino
Jennifer Dublino
What Is CTR in Email?
The click-through rate is a critical metric for measuring a small business's email marketing success.
Amanda Hoffman
Amanda Hoffman
Text Message Laws Every Business Needs to Follow
It's crucial to comply with all applicable regulations while sending marketing messages to customers and prospects.
Danielle  Fallon-O’Leary
Danielle Fallon-O’Leary
Instagram for Business: Key Benefits and Best Practices
Find new customers and drive repeat business by reaching a broader audience on Instagram.
Kiely Kuligowski
Kiely Kuligowski

Latest in Marketing News: Advice, Tips and Resources

Article
Snail Mail Will Rescue Your Digital Campaigns From Tech Uncertainty
By Mark Fairlie | December 18, 2026
An effective direct mail campaign can be integrated into a broader digital sales funnel.
Article
A Guide to Creating a Customer Journey Map for Your Brand
By Adam Uzialko | September 25, 2026
Building a customer journey requires you to understand how your customers engage with your brand and what steps they take both before and after a purchase.
Article
Small Business Blogging: 6 Reasons It Works and Tips for Execution
By Jennifer Post | September 25, 2026
You need a blog for your small business, as the benefits are well worth the effort.
Article
How to Repurpose Old Content to Boost Marketing Results
By Jennifer Dublino | September 25, 2026
Reach new audiences, save time and get more marketing value from the content you've already created.
Article
Seasonal Marketing Strategies: Utilizing What Every Season Has to Offer
By Jennifer Dublino | September 25, 2026
Spring, summer, fall and winter are more than just seasons – they're opportunities for businesses to thrive.
Article
Your Guide to Creating a Small Business Marketing Plan
By Skye Schooley | September 24, 2026
Follow these templates and guidelines to get started on your business's marketing plan.
office meeting
Article
Salesforce CRM vs. Zoho CRM
By Mark Fairlie | September 24, 2026
Salesforce and Zoho are popular, feature-full CRM platforms for small businesses. Here's how they compare.
person typing on a laptop
Article
Salesforce vs. Zendesk Sell Comparison
By Mark Fairlie | September 24, 2026
Salesforce and Zendesk Sell are two leading CRM platforms for small businesses. Here's how they compare.
hand using a trackpad on a laptop
Article
Salesforce vs. Pipedrive Comparison
By Mark Fairlie | September 24, 2026
Salesforce and Pipedrive are leading customer relationship management platforms for small businesses. Here's how they compare.
Article
How Businesses Are Marketing Green Innovation
By Julie Thompson | September 24, 2026
Going green may ultimately boost your company’s bottom line.
Article
Keep Your Customers Coming Back With a Recurring Revenue Sales Model
By Jennifer Dublino | September 24, 2026
Returning customers spend more than new customers so it is worth it to retain them.
Article
Hidden Costs of Restaurant Marketing
By Jennifer Dublino | September 24, 2026
Restaurant owners often overlook critical marketing expenses that can impact their bottom line.
Article
Reddit Marketing: A Full Guide
By Danielle Fallon-O’Leary | September 24, 2026
Reddit's broad popularity and niche subcommunities offer a unique opportunity to boost visibility and authority.
Businesswoman with mobile phone in hand
Article
10 Reasons Brands Should Use Text Message Marketing
By Skye Schooley | September 24, 2026
Businesses of all sizes are discovering they can effectively integrate SMS marketing with a larger marketing strategy.
Article
8 Questions to Ask Before Connecting With Your Audience on Social Media
By Rotem Gal | September 23, 2026
Before competing with other businesses on social media, ask yourself these questions to help you craft a brand voice that sells.
Article
How Much Does Customer Service Training Cost?
By Jennifer Dublino | September 23, 2026
Costs vary, but customer service training is well worth the investment.
hand on a keyboard
Article
What Is Generative Engine Optimization (GEO)? A Small Business Guide
By Adam Uzialko | September 23, 2026
Google published official guidance on optimizing for AI answers in 2026, and much of what GEO vendors sell is on its list of things to ignore.
person typing on a laptop
Review
GoDaddy Airo AI Builder Review
By Natalie Hamingson | September 23, 2026
GoDaddy’s Airo AI Builder is an intuitive website builder that utilizes simple AI prompts to create a fully functioning website.
person checking a smartphone
Article
Pipedrive vs. monday CRM
By Mark Fairlie | September 22, 2026
Pipedrive and monday CRM are leading customer relationship management platforms for small businesses. Here's how they compare.
hands using a smartphone
Article
Pipedrive vs. HubSpot Comparison
By Mark Fairlie | September 22, 2026
Pipedrive and HubSpot are popular CRM platforms for small businesses. Here's how they compare.
Article
Why You Should Ditch No-Reply Emails
By Rachelle Gordon | September 22, 2026
Some customers crave a personal connection and get frustrated when receiving no-reply emails. Here's how to provide a better user experience.
customer service agent wearin a headset and smiling
Article
11 Essential Components of Excellent Customer Service
By Megan Totka | September 18, 2026
Your brand's longevity depends on your team's customer service interactions.
Article
LinkedIn Networking Tips for Business Success
By Jennifer Dublino | September 18, 2026
With LinkedIn, you don't have to wait for a networking event to make meaningful business connections.
Article
Not Just a Game: Legal Considerations for Social Media Contests and Sweepstakes
By Jennifer Dublino | September 18, 2026
Contests and sweepstakes can boost engagement, generate leads and create buzz for your brand, but doing it right matters.
Article
Keep It Simple Stupid: How Businesses Can Use the KISS Principle
By Sean Peek | September 18, 2026
Simplicity is a powerful tool that can make your workplace more effective and creative.
person typing on a laptop
Article
How to Keep Customers on Your Site and Boost Sales
By Chris Christoff | September 18, 2026
You don’t have to spend a lot of money to keep customers engaged on your website.
Article
12 Ways Content from Influencers Helps Your Business Grow
By Julie Thompson | September 18, 2026
Influencers can play a crucial role in your marketing success.
woman on camera making a video
Article
Has Influencer Marketing Peaked?
By Julie Thompson | September 18, 2026
While still a powerful tactic, a decline in trust may lead some businesses to reconsider how they use influencers.
website displayed on a laptop
Article
About Us Page: Why Your Business Needs an ‘About’ Page
By Jennifer Dublino | September 15, 2026
Your website's About page wields more marketing muscle than any other content piece.
business plan
Article
Aim and Fire! How to Identify Your Target Audience
By Mark Fairlie | September 15, 2026
You can't market your products effectively until you know who needs them. Take these steps to determine your ideal clients.