Marketing

Managing your brand's online reputation is crucial. Learn to connect with your audience and make a good impression on people searching your brand online.

E-commerce is a popular way to expand reach, but you need a marketing strategy to do it well. Here's how to do online selling properly.

LinkedIn is an excellent platform for professional networking. Learn tips for LinkedIn networking and why an active LinkedIn presence is crucial.

Creating a business profile on LinkedIn is a great way to connect with partners and talent. Learn more about LinkedIn business profiles.

Social media helps small businesses boost visibility, engage customers, drive traffic and build brand loyalty on platforms like Facebook, Instagram and X.

Learn the key regulations governing SMS marketing, the penalties for noncompliance and how to keep your campaigns both effective and legal.

E-commerce stores must stay on top of consumer shopping behavior. Learn about consumer trends and how to attract online customers via e-commerce platforms.

Keeping your existing customers keeps costs down while helping your company grow. Learn how to make customers happy enough to keep doing business with you.

Video marketing brings brand exposure while building trust with customers. Learn five strategies for building brand trust and customer loyalty with video.

Facebook Live is an effective way to reach customers. Learn how to utilize Facebook Live Q&As to connect with customers, answer questions and drive sales.

Contests and sweepstakes can be an engaging part of your social media marketing strategy. However, you must understand the laws governing their usage.

Use SMS messaging in text message marketing campaigns to reach customers on their mobile devices. Learn the types of SMS messages and how to use them.

Learn millennial buying habits and financial realities, and see marketing strategies to connect with this influential demographic and earn their business.

Bluetooth beacons are a marketing channel that helps you interact with consumers at specific locations. Learn how to use beacons in your marketing plan.

A marketing plan is essential for winning over customers. Follow these marketing plan templates and guidelines to create your marketing plan today.

Pay-per-click (PPC) advertising is an effective marketing strategy. Learn tips for improving your PPC plan and generating new customers for your business.

Public relations and marketing mistakes can irreparably harm your company to the point where you need to shut down. See what to avoid and get solutions.

Boost revenue with a recurring model — retain customers, ensure steady cash flow and scale your business.

Social media fails from Burger King, Netflix and more show how poorly timed or tone-deaf posts can backfire. See case studies and best practices.

Email marketing is a powerful way for brands to connect with their audience. Here’s why investing in your owned marketing channels pays off.

Millennials frequently use Instagram for social media experiences with brands. Learn how to use Instagram to engage this demo and what mistakes to avoid.

If you want to improve your business’s Instagram engagement and grow its following, try using these 15 tips and best practices.

Instagram helps businesses boost brand visibility, engage with followers, drive sales through visual content and reach targeted audiences with powerful tools.

Social media influencers are in demand, with brands seeking more sponsored content. Learn how much social media stars earn and how they make their money.

Do you need an Instagram business account? See how they differ from regular accounts and learn the pros and cons of managing an Instagram business account.

Keap is a strong contact management software with robust marketing, sales and e-commerce tools built-in. The functionality and interface are top of the line, but it's not a lightweight solution, and...

Looking for the right marketing automation platform for your business? Check out our detailed guide.

SimpleTexting is a straightforward SMS service that connects you to your customers. It offers helpful tools, an easy-to-use dashboard and flexible plans.

HubSpot is a great CRM system for businesses seeking sales and marketing integration to drive revenue and manage funnels. Learn more about HubSpot CRM.

Learn how to create your own email domain to boost your business credibility today.