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Marketing

In order to grow your business, you need to get the word out about your products and services. That’s where marketing comes in. Whether you’re looking for low cost ways to reach your target audience or you have a budget for widespread advertising and public relations campaigns, our Marketing hub will help you tailor your messaging and expand your brand.

Expert Marketing Advice, Sales Tips and Resources

The Best Products and Services for Finding New Customers

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Trending Marketing Topics

Why Responding to All Your Online Reviews Is Critical
Learn why you need to respond to all your online reviews — not just the negative ones.
Jennifer Dublino
Jennifer Dublino
What Is CTR in Email?
The click-through rate is a critical metric for measuring a small business's email marketing success.
Amanda Hoffman
Amanda Hoffman
Text Message Laws Every Business Needs to Follow
It's crucial to comply with all applicable regulations while sending marketing messages to customers and prospects.
Danielle  Fallon-O’Leary
Danielle Fallon-O’Leary
12 Best Ways to Use Business Texting
Learn how to use text message marketing to benefit your company.
David Gargaro
David Gargaro
Top Reasons to Use Instagram for Your Business
Find new customers and drive repeat business by reaching a broader audience on Instagram.
Kiely Kuligowski
Kiely Kuligowski

Latest in Marketing News: Advice, Tips and Resources

Article
Workers’ Comp Insurance and Taxes: A Guide for Employers & Employees
By Kimberlee Leonard | September 12, 2025

E-commerce is a popular way to expand reach, but you need a marketing strategy to do it well. Here's how to do online selling properly.

Article
LinkedIn Networking Tips for Business Success
By Jennifer Dublino | September 12, 2025

LinkedIn is an excellent platform for professional networking. Learn tips for LinkedIn networking and why an active LinkedIn presence is crucial.

Article
Create a Business Profile on LinkedIn: Complete Guide for 2025
By Mark Fairlie | September 11, 2025

Creating a business profile on LinkedIn is a great way to connect with partners and talent. Learn more about LinkedIn business profiles.

Article
Why Small Businesses Need a Social Media Presence
By Sean Peek | September 10, 2025

Social media helps small businesses boost visibility, engage customers, drive traffic and build brand loyalty on platforms like Facebook, Instagram and X.

hands using a smartphone
Article
Text Message Laws Every Business Needs to Follow
By Danielle Fallon-O’Leary | September 10, 2025

Learn the key regulations governing SMS marketing, the penalties for noncompliance and how to keep your campaigns both effective and legal.

Article
Entrepreneurs, Take Note: 9 Trends in Online Purchasing Habits
By Jennifer Dublino | September 08, 2025

E-commerce stores must stay on top of consumer shopping behavior. Learn about consumer trends and how to attract online customers via e-commerce platforms.

Article
How to Boost Customer Retention
By Jennifer Dublino | September 08, 2025

Keeping your existing customers keeps costs down while helping your company grow. Learn how to make customers happy enough to keep doing business with you.

Article
Strategies for Building Brand Trust Through Video
By Joe Forte | September 08, 2025

Video marketing brings brand exposure while building trust with customers. Learn five strategies for building brand trust and customer loyalty with video.

Article
How to Host a Successful Q&A on Facebook Live
By Jennifer Dublino | September 08, 2025

Facebook Live is an effective way to reach customers. Learn how to utilize Facebook Live Q&As to connect with customers, answer questions and drive sales.

Article
Not Just a Game: Legal Considerations for Social Media Contests and Sweepstakes
By Jennifer Dublino | September 08, 2025

Contests and sweepstakes can be an engaging part of your social media marketing strategy. However, you must understand the laws governing their usage.

Businesswoman with mobile phone in hand
Article
How to Use SMS Messaging for Your Business
By David Gargaro | September 08, 2025

Use SMS messaging in text message marketing campaigns to reach customers on their mobile devices. Learn the types of SMS messages and how to use them.

Article
Millennials’ Buying Behavior: Experiences Over Goods
By Jennifer Dublino | September 02, 2025

Learn millennial buying habits and financial realities, and see marketing strategies to connect with this influential demographic and earn their business.

Article
How Can a Bluetooth Beacon Integrate With Traditional Marketing?
By Jennifer Dublino | September 02, 2025

Bluetooth beacons are a marketing channel that helps you interact with consumers at specific locations. Learn how to use beacons in your marketing plan.

Article
Your Guide to Creating a Small Business Marketing Plan
By Skye Schooley | September 02, 2025

A marketing plan is essential for winning over customers. Follow these marketing plan templates and guidelines to create your marketing plan today.

Article
16 Innovative Approaches to Improve Your PPC Strategy
By Jennifer Dublino | September 02, 2025

Pay-per-click (PPC) advertising is an effective marketing strategy. Learn tips for improving your PPC plan and generating new customers for your business.

Public relations planning
Article
These PR Mistakes Could Kill Your Business
By Julie Thompson | September 02, 2025

Public relations and marketing mistakes can irreparably harm your company to the point where you need to shut down. See what to avoid and get solutions.

Article
Returning Customers Spend 67 Percent More Than New Customers — Keep Your Customers Coming Back With a Recurring Revenue Sales Model
By Jennifer Dublino | August 27, 2025

Boost revenue with a recurring model — retain customers, ensure steady cash flow and scale your business.

Article
Social Media Fails: Mistakes Brands Must Avoid
By Julie Thompson | August 25, 2025

Social media fails from Burger King, Netflix and more show how poorly timed or tone-deaf posts can backfire. See case studies and best practices.

person typing on a laptop
Article
The Hidden Power of Owned Channels: Why Email Marketing Outperforms Social Media ROI
By Natalie Hamingson | August 20, 2025

Email marketing is a powerful way for brands to connect with their audience. Here’s why investing in your owned marketing channels pays off.

Article
How to Market to Millennials Using Instagram
By Jennifer Dublino | August 20, 2025

Millennials frequently use Instagram for social media experiences with brands. Learn how to use Instagram to engage this demo and what mistakes to avoid.

Article
Instagram Best Practices to Grow Your Brand and Engagement
By Kiely Kuligowski | August 18, 2025

If you want to improve your business’s Instagram engagement and grow its following, try using these 15 tips and best practices.

Article
Top Reasons to Use Instagram for Your Business
By Kiely Kuligowski | August 15, 2025

Instagram helps businesses boost brand visibility, engage with followers, drive sales through visual content and reach targeted audiences with powerful tools.

Article
Social Media Stars: How Much Do They Really Make?
By Jennifer Dublino | August 15, 2025

Social media influencers are in demand, with brands seeking more sponsored content. Learn how much social media stars earn and how they make their money.

Article
How to Set Up & Leverage Your Instagram Business Account
By Kiely Kuligowski | August 14, 2025

Do you need an Instagram business account? See how they differ from regular accounts and learn the pros and cons of managing an Instagram business account.

Review
Keap CRM Review and Pricing
By Nadia Reckmann | August 12, 2025

Keap is a strong contact management software with robust marketing, sales and e-commerce tools built-in. The functionality and interface are top of the line, but it's not a lightweight solution, and...

Article
Why Simple Marketing Automation Beats Complex Systems: A Small Business Guide
By Natalie Hamingson | August 11, 2025

Looking for the right marketing automation platform for your business? Check out our detailed guide.

Review
SimpleTexting Review and Pricing
By Mark Fairlie | August 08, 2025

SimpleTexting is a straightforward SMS service that connects you to your customers. It offers helpful tools, an easy-to-use dashboard and flexible plans.

Hubspot logo
Review
HubSpot CRM Review and Pricing
By Nadia Reckmann | August 01, 2025

HubSpot is a great CRM system for businesses seeking sales and marketing integration to drive revenue and manage funnels. Learn more about HubSpot CRM.

Man and woman staring at a computer
Article
How to Create Your Own Email Domain: A Complete Guide
By Amanda Hoffman | July 30, 2025

Learn how to create your own email domain to boost your business credibility today.

Review
Textedly Review and Pricing
By Mark Fairlie | July 28, 2025

Textedly offers text messages services with features like scheduled messages, mass group texting, built-in link sharing and automatic text replies. Pricing varies depending on the package you select....