Marketing

Digital privacy laws can impact how a business conducts email marketing campaigns. Here is what you should know before you push send.

While marketing tactics often shift, influencers still get results when endorsing brands. Here is what a company needs to know.

Developing accurate customer personas is key to your company's success. Here are the components your personas should include and how to use them.

Is your client dodging your emails and calls? It might be time to move forward. Here's how to handle the situation.

While businesses want positive reviews, a few bad ones may not always hurt you. Here is what you need to know about negative reviews.

YouTube can put your business in front of a global audience and build your brand. Learn why YouTube is necessary and how to succeed on the video platform.

You should pay close attention to your email open rates. Here is how to calculate your open rate and improve it.

To delight a customer is to provide the unexpected. Here are seven key principles to providing a delightful customer service experience.

Market research plans define an existing problem and/or outline an opportunity. From there, the marketing strategy is broken down task by task.

Want to boost customer loyalty and retention for your business? Learn rewards program tactics to help you build a loyal customer base and drive more sales.

Your email list's quality is a critical element in your email marketing campaign's success. Learn 25 ways to grow an email list and what mistakes to avoid.

Your brand reputation is important to your customers. Learn tips guaranteed to keep your reputation untarnished.

Adapting techniques from the gaming world can help you do business better. Learn how the video game industry's practices can boost your marketing.

Building a customer journey requires you to understand how your customers engage with your brand and what steps they take both before and after a purchase.

Engage social media audiences through consistent posting, authentic storytelling, responding to comments, using visual content and analyzing engagement metrics.

Learn how your company can improve the environment while using eco-friendly consciousness as a marketing tactic.

Businesses use texting to support customer service strategies and boost customer satisfaction. Learn seven ways to use text messages for customer service.

Startups can begin building their brand from day one with a solid marketing plan. Learn what to include in a marketing plan and how it can help you grow.

As consumers prefer smartphones over desktop computers, your site must be mobile responsive. Here's how to make your static site look good on all devices.

Top market research tools include Tableau, Google Trends, BuzzSumo, Semrush, and Quora. Learn which 18 platforms help entrepreneurs make data-driven decisions.

YouTube can be a powerful way for your business to build a digital community. Here are tips on how to build your audience.

Consumers want personalized shopping experiences. Here is how you can use email to increase customer loyalty and revenue.

Learn how to provide a better digital marketing experience for your customers that will encourage user engagement and retention.

Your business can't expand without customer loyalty, so it's crucial to create a smooth, efficient user experience on your website.

Find out how to measure return on investment for digital marketing, when to do so and tips for optimizing your business’s marketing ROI.

Small businesses can build an SEO strategy to find new customers, boost website traffic, and build credibility. Learn tips for creating an SEO strategy.

Your email list can make or break your email marketing campaign. Learn how to get quality subscribers and find great email marketing software.

Virtual receptionists answer calls, take messages, and schedule appointments remotely for around $250 per month versus $30,000 or more for in-house staff.

Understanding metrics like the click-through rate (CTR) can improve your ability to create email marketing campaigns that reach your target audience.

Use these strategies to automate your email communications without coming across as cold to your customers.