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Marketing

In order to grow your business, you need to get the word out about your products and services. That’s where marketing comes in. Whether you’re looking for low cost ways to reach your target audience or you have a budget for widespread advertising and public relations campaigns, our Marketing hub will help you tailor your messaging and expand your brand.

Expert Marketing Advice, Sales Tips and Resources

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Trending Marketing Topics

Why Responding to All Your Online Reviews Is Critical
Learn why you need to respond to all your online reviews — not just the negative ones.
Jennifer Dublino
Jennifer Dublino
What Is CTR in Email?
The click-through rate is a critical metric for measuring a small business's email marketing success.
Amanda Hoffman
Amanda Hoffman
Text Message Laws Every Business Needs to Follow
It's crucial to comply with all applicable regulations while sending marketing messages to customers and prospects.
Danielle  Fallon-O’Leary
Danielle Fallon-O’Leary
12 Best Ways to Use Business Texting
Learn how businesses use text messaging for customer service, promotions, reminders, referrals and much more.
David Gargaro
David Gargaro
Instagram for Business: Key Benefits and Best Practices
Find new customers and drive repeat business by reaching a broader audience on Instagram.
Kiely Kuligowski
Kiely Kuligowski

Latest in Marketing News: Advice, Tips and Resources

Article
How Will Blockchain Impact Digital Marketing?
By Mark Fairlie | December 19, 2026
There are lots of interesting blockchain developments in digital marketing, but no one's made a big breakthrough – at least, not yet.
Article
Snail Mail Will Rescue Your Digital Campaigns From Tech Uncertainty
By Mark Fairlie | December 18, 2026
Postal mail is a great way to improve responsiveness from your digital marketing campaigns. Find out why it performs so well, even among elusive Gen Zers.
Article
Understanding Customer Emotions and Addressing Them in Your Sales Strategy
By Sean Peek | August 06, 2026
Emotion is the driving force in today’s buying process. Learn how to tap the feelings that drive customers’ buying decisions.
Article
Get Camera Ready: Start Livestreaming on Social Media
By Jennifer Dublino | August 06, 2026
Livestreaming is video content in real time. Learn how to use livestreaming on social media platforms to connect with followers and boost sales.
Article
How to Improve Your Social Media Presence
By Jennifer Dublino | August 06, 2026
Social media marketing is an effective and affordable way to connect with your target market. Follow these tips to strengthen your social media presence.
Article
The Ads Affair: How the Ad Industry Has Changed and Is Changing
By Tom Anziano | August 06, 2026
Marketing is still an important component to promoting a brand, but consumers are more savvy about the process. Here is what you need to know.
Article
Email Analytics: Metrics You Should Be Tracking
By Nicole Fallon | August 05, 2026
Your business should track certain email analytics. Learn how to create better marketing campaigns, improve customer engagement and drive more conversions.
person typing on a laptop
Article
Salesforce vs. Zendesk Sell Comparison
By Mark Fairlie | August 05, 2026
The right CRM system can generate more leads, drive sales and improve customer service. Here's how two top CRM solutions, Salesforce and Zendesk, compare.
hand using a trackpad on a laptop
Article
Salesforce vs. Pipedrive Comparison
By Mark Fairlie | August 05, 2026
Salesforce and Pipedrive are two of the leading CRM platforms for small businesses. See our comparison of pricing, features and more.
Article
20 Ways to Build a Quality Email List
By Kiely Kuligowski | August 05, 2026
Your email list can make or break your email marketing campaign. Learn how to get quality subscribers and find great email marketing software.
Article
Make Money with Google AdSense: Everything to Know to Grow an Empire
By Sean Peek | August 05, 2026
Google's AdSense program allows individuals and businesses to display relevant ads on their websites and make money.
Article
14 Ways to Improve Your Local Marketing Strategy
By Stella Morrison | August 05, 2026
Learn how to target customers in your neighborhood and turn them into loyal clients.
Business owner working on a laptop
Article
What Is CTR in Email?
By Amanda Hoffman | August 05, 2026
Understanding metrics like the click-through rate (CTR) can improve your ability to create email marketing campaigns that reach your target audience.
Article
Website Design Tips for Small Businesses
By Jennifer Dublino | August 05, 2026
Website design is a crucial marketing element, representing your business to customers and prospects. Learn how to plan and design an effective website.
Article
Just Say No: 10 Website Design Mistakes That Can Hurt Conversion
By Amanda Hoffman | August 05, 2026
When someone lands on your website, you have less than a second to make a conversion. Here are design elements that can hurt your business.
office meeting
Article
Marketing Fail: 5 Customers Who Want to Destroy Your Business
By Andrew McDermott | August 05, 2026
Predatory customers are hurting your business. Learn the five types of toxic customers you may face and how to stop marketing to them.
Article
11 Signs a Customer Is Not Worth Your Time
By Jennifer Dublino | August 05, 2026
The customer isn't always right. Some customers are toxic or consume too many of your resources. Here's how to identify when to part ways.
retail worker handing a customer a bag
Article
Repeat Business: 8 Ways to Keep Your Customers Coming Back
By Sean Peek | August 04, 2026
Repeat business can improve cash flow and ROI, promote your brand and help you better target customers. Learn seven strategies for earning repeat business.
creative marketing team
Article
The Real Cost of Online Reputation Management: DIY vs. Professional Services
By Adam Uzialko | August 03, 2026
Compare the true cost of DIY vs. professional reputation management, including hidden time costs, pricing models and when to hire help.
Article
How to Increase In-store Sales With Online Marketing
By Sean Peek | July 29, 2026
Driving in-store traffic can be challenging. Since offline sales are highly influenced by online activity, try these digital marketing tactics.
Textline logo
Review
Textline Review and Pricing
By Mark Fairlie | July 29, 2026
Learn about Textline's pricing, features, security and collaboration tools to see why it's our top business texting platform for larger businesses.
Review
Podium Text Message Marketing Review and Pricing
By Mark Fairlie | July 28, 2026
Learn about Podium's AI-powered customer communication platform, including its text messaging, online review management, payment processing and automation tools. Read our in-depth review of its...
Article
8 Questions to Ask Before Connecting With Your Audience on Social Media
By Rotem Gal | July 27, 2026
It is often hard for a company to get noticed on social media. Business.com provides eight questions that will help brands engage more with their audience.
person typing on a laptop
Review
GoDaddy Airo AI Builder Review
By Natalie Hamingson | July 27, 2026
GoDaddy’s Airo AI Builder is an intuitive website builder that utilizes simple AI prompts to create a fully functioning website.
Article
Why You Should Verify Your Brand on Social Media
By Natalie Hamingson | July 23, 2026
Do you really need to get verified on social media? Learn why verification is essential to growing your business.
marketing team
Article
How to Use Email and SMS Marketing Together for Maximum Impact
By Adam Uzialko | July 23, 2026
Email and text message marketing can complement one another to engage and inform users while also encouraging them to take timely action.
Article
Do Awards Really Do Anything for Your Company?
By Julie Thompson | July 20, 2026
Formal recognition and accolades can spur sales, improve employee morale and attract and retain top talent. Learn about the benefits behind winning awards.
Article
Is a Subscription Website Right for Your Business?
By Mark Fairlie | July 17, 2026
Subscription websites foster recurring revenue and deliver content to your customers. Learn the primary components and benefits of subscription websites.
Article
Personal branding strategies: 8 social media networks to use for self-branding
By Jennifer Dublino | July 17, 2026
Personal branding can help you in your current business and in the future. Start building your personal brand with these 11 social media platforms.
office meeting
Article
Salesforce CRM vs. Zoho CRM
By Mark Fairlie | July 17, 2026
Salesforce CRM and Zoho CRM are excellent customer relationship management platforms for sales, marketing and communication. Here's how they compare.