Marketing

Loyalty programs can help companies land new customers and nurture them into devoted brand advocates. Here are five reasons why such promotions work.

There are lots of interesting blockchain developments in digital marketing, but no one's made a big breakthrough – at least, not yet.

Crisis communication strategies include being transparent, acting quickly, training spokespeople and using social media to maintain trust and control.

Stock photos can add graphics to your online content without producing the images yourself. Learn to find quality photos to create better brand messaging.

Here are some of the benefits of using Google Ads in your digital marketing strategy.

If your business struggles with its volume of inbound calls, a call center service can help. Here's what you should consider before partnering with one.

Learn the importance of mobile-friendly websites and how to make sure your site functions well on mobile devices.

Customers provide valuable insights into your business operations. Learn how to gather and take advantage of customer feedback to improve your business.

Postal mail is a great way to improve responsiveness from your digital marketing campaigns. Find out why it performs so well, even among elusive Gen Zers.

Upfront deposits show customers you're providing something of value. Learn when to require a deposit and six tips for collecting upfront payments.

Building a social media following is vital for businesses, but be selective about who you follow back. Learn about social media follow-backs.

Digital marketing can help you reach many people at once, but reaching out to individual customers or prospects with a personal touch can be effective.

Measuring your marketing ROI will give you an idea of what’s working best so you can refocus marketing dollars and stop ineffective programs.

Customers have high expectations for responsiveness, personalization, and support across multiple communications channels like phone, email, chat and text.

Winning awards has numerous business benefits, including increased income and employee morale. Learn how to win awards for your business.

Strong customer service can double as a marketing strategy for your business. Learn how to blend these aspects of your company seamlessly.

A stellar design isn't merely focused on how pretty the interface looks.

Seasons bring holidays, events and activities that prompt changes in consumer behavior. Learn seasonal marketing strategies to capitalize on the calendar.

Many businesses bring in the bulk of their revenue during the holidays. Learn how to maximize holiday sales and when to devise and implement your strategy.

Reengaging past clients can create new business and save money. Learn strategies for reengaging former clients and the benefits of client reengagement.

Your business should track certain email analytics. Learn how to create better marketing campaigns, improve customer engagement and drive more conversions.

If you’re too busy to handle customer service, you may consider outsourcing. Before outsourcing customer service to a call center, learn the pros and cons.

Is your business looking to give out promotional products? Consider these smart and trendy gift ideas.

Email bounce rates are a crucial KPI for any email marketing campaign. Here's how to improve them.

Audiences want an authentic connection with the companies they patronize. Create a better brand on social media by considering these seven factors.

Keep your emails out of Gmail’s Promotions folder. Here is how to write high-quality, personalized content that will stay out of spam.

Not everyone will need your products or services. Learn how to pinpoint your target audience to properly identify and market to your ideal customers.

Market research plans define an existing problem and/or outline an opportunity. From there, the marketing strategy is broken down task by task.

Brand advocacy is when customers are so happy with your brand that they promote it. Learn how to encourage organic advocacy and find brand ambassadors.

Email is a crucial marketing channel for small businesses. Learn the basics of effective email marketing tactics and how to stay compliant with email laws.