Your free business.com+ membership unlocks exclusive tech deals and advisor support
Join Free
BDC Hamburger Icon

Menu

Close
BDC Logo with Name
Search Icon
Search Icon

Marketing

In order to grow your business, you need to get the word out about your products and services. That’s where marketing comes in. Whether you’re looking for low cost ways to reach your target audience or you have a budget for widespread advertising and public relations campaigns, our Marketing hub will help you tailor your messaging and expand your brand.

Expert Marketing Advice, Sales Tips and Resources

The Best Products and Services for Finding New Customers

More Best Picks

Trending Marketing Topics

Why Responding to All Your Online Reviews Is Critical
Learn why you need to respond to all your online reviews — not just the negative ones.
Jennifer Dublino
Jennifer Dublino
What Is CTR in Email?
The click-through rate is a critical metric for measuring a small business's email marketing success.
Amanda Hoffman
Amanda Hoffman
Text Message Laws Every Business Needs to Follow
It's crucial to comply with all applicable regulations while sending marketing messages to customers and prospects.
Danielle  Fallon-O’Leary
Danielle Fallon-O’Leary
Instagram for Business: Key Benefits and Best Practices
Find new customers and drive repeat business by reaching a broader audience on Instagram.
Kiely Kuligowski
Kiely Kuligowski

Latest in Marketing News: Advice, Tips and Resources

Article
How to Increase In-store Sales With Online Marketing
By Sean Peek | November 13, 2026
Learn some must-have digital marketing strategies to drive offline sales.
Article
How to Grow Your Email List
By Kiely Kuligowski | November 13, 2026
A quality email list is a vital part of email marketing and can determine your campaign's success.
Article
Seeking Brand Advocates: How to Get Influencers to Market Your Product
By Jennifer Dublino | November 13, 2026
Finding influencers to promote your product to their followers can open new markets and create buzz.
Article
How to Create an Accessible E-Commerce Website
By Nathan Resnick | November 13, 2026
Learn how to make your e-commerce website accessible for people with disabilities.
Article
How to Build a Successful SEO Strategy When You’re a Small Business
By Jennifer Dublino | November 13, 2026
Create a strong, scalable strategy for your small business using these tips.
Article
20 Ways to Build a Quality Email List
By Kiely Kuligowski | November 13, 2026
Your subscriber list is crucial to successful email marketing.
Article
How the Ad Industry Has Changed and Is Changing
By Tom Anziano | November 13, 2026
As consumers become more savvy about advertising efforts and more aware of privacy concerns, companies need to rethink how they promote their products and services.
person using a laptop and a smartphone in an office
Article
Internet Advertising: How New Technology Is Impacting Online Advertising
By Stella Morrison | November 13, 2026
Advertisers must adapt to new technology or be ignored online.
Article
How New-Age Social Media Marketing Is Changing and What You Need to Know
By Aaron Irmas | November 13, 2026
Social media marketing has come a long way, and the rules keep changing. Learn about the latest trends and how to make them work for your business.
Article
How Can a Bluetooth Beacon Integrate With Traditional Marketing?
By Jennifer Dublino | November 13, 2026
Learn to utilize this cost-effective digital marketing channel.
CRM icon on a tablet
Article
20 CRM Features Worth Considering for Your Business
By Mark Fairlie | November 12, 2026
When selecting CRM software for your business, consider these essential customer relationship management tools and functions.
Article
Millennials’ Buying Behavior: Experiences Over Goods
By Jennifer Dublino | November 12, 2026
Millennials have unique spending habits. Learn how they differ from other buyer demographics and how to modify your offerings to appeal to them.
Article
How to Provide an Honest and Ethical User Experience
By Sean Peek | November 12, 2026
Giving users an unethical experience can do long-term harm to your business.
Article
Instagram Marketing Strategies That Actually Work for Millennials
By Jennifer Dublino | November 12, 2026
Learn how to successfully woo this large, often untapped customer base.
Article
How to Engage Your Email Subscribers More Efficiently
By Amanda Hoffman | November 12, 2026
Want more people to read your emails? Learn how to engage your subscribers and boost email marketing ROI.
laptop with emails
Article
Email and SMS List Segmentation Strategies to Improve Conversion
By Adam Uzialko | November 11, 2026
Not everyone on your email list and SMS list should get the same messages. These strategies help segment your list to boost conversions and engagement.
Article
Email Retargeting Guide: How to Create Your Campaign
By Rachelle Gordon | November 11, 2026
Email retargeting can turn a no into a yes. Learn how to increase customer interactions and purchases with these tips.
Business owner working on a laptop
Article
What Is CTR in Email?
By Amanda Hoffman | November 11, 2026
The click-through rate is a critical metric for measuring a small business's email marketing success.
Article
Do Awards Really Do Anything for Your Company?
By Julie Thompson | November 11, 2026
Formal recognition and accolades can boost sales, improve morale and attract talent to your team.
Article
How to Create a Business Profile on LinkedIn
By Mark Fairlie | November 11, 2026
Connect with potential partners and top talent in your industry.
Article
Calculating the Costs of Call Center Systems
By Mark Fairlie | November 10, 2026
Calculating the true cost of a particular call center system isn't easy. Here's how to find the price you can afford and the system you need.
Article
15 Ways to Build a Spectacular Online Presence
By Mark Fairlie | November 10, 2026
To succeed in today's business climate, your company needs a strong, intentional online footprint.
Article
How to Create Community Around Your Brand
By Jennifer Dublino | November 10, 2026
Grow a loyal brand following with online and in-person strategies.
Article
How to Build Trust With E-Commerce Customers
By Sammi Caramela | November 10, 2026
Online consumers worry about purchasing from websites. Here's how to diminish their fears.
person typing on a laptop
Article
How to DIY Your SMB Website
By Nicole Fallon | November 10, 2026
DIY website builders like Squarespace can help small business owners on a budget build beautiful, functional websites, even with limited web design experience.
Article
How to Boost Customer Retention
By Jennifer Dublino | November 10, 2026
The key to your business’s success is to ensure your customers return again and again.
Article
8 Tips to Become a Better Brand Storyteller
By Jennifer Post | November 10, 2026
Consumers want to be entertained and telling them a good story can create connection, drive growth and boost sales.
Article
How Email Personalization and Follow-Ups Can Boost Your Bottom Line
By Julie Thompson | November 10, 2026
Giving your customers some personalized attention via email can lead to an increase in sales.
Article
10 Website Design Mistakes That Can Hurt Conversions
By Amanda Hoffman | November 09, 2026
Avoid common website design mistakes that frustrate visitors and cost you leads and sales.
Article
How to Improve Your Social Media Presence
By Jennifer Dublino | November 09, 2026
A robust, thoughtful social media presence can boost brand awareness and increase sales. Learn how to hone your social strategy.