Buying Guides

Setting the proper prices for your services is one of the most crucial elements of business. Learn how to set fair and accurate prices for your services.

Though same-sex marriage is legal, domestic partner benefit laws vary. Learn the pros and cons of extending benefits to your employees' domestic partners.

Email marketing is inexpensive and effective. Follow these tips to make the most of your email marketing campaigns and strategy for your business.

Find out why you should use email marketing services, see dos and dont's and get recommendations for top software tools.

Your email marketing strategy may need an update. Follow these best practices for successful email campaigns, and see what's ahead for the rest of the year.

Understand the pros and cons of flexible benefits so you can determine if they are right for your business.

Forget WhatsApp or Facebook Messenger. The way to reach more Americans on their cell phones is by the humble SMS text message.

Find out what a human resources information system is, the different types of HRIS and the questions to ask when evaluating a system.

An interview with Harvard Business School’s Feng Zhu and Bonnie Cao

HR support is an essential element of company success. Learn how human resources decisions can impact your business.

Debt isn't the only way! Here are alternatives to getting a loan in order to start your business.

If you want to boost productivity and profits, make sure your employees have these soft skills. You'll see a better return on investment if they do.

Any business that deals with international clients or partners will need to make calls overseas. This guide will help you save on such expenses.

Every business can benefit from social media, no matter its size or industry. Learn four benefits of using social media and pitfalls to watch out for.

When you're selling intangible goods and services, you'll need to create a unique marketing plan and sales process involving trust. Learn what's involved.

Learn how five top restaurant employee-theft scams work. We'll show you how to stop losing money to employee theft and retake control of your restaurant.

A document management system can enhance security, streamline workflows and increase productivity. Learn how to choose the best DMS for your business.

Check out these ways interactive voice response systems can improve your business’s customer service and positively impact your brand.

It can be difficult to keep up with the costs associated with running a farm. Low-interest agricultural loans help farmers stay afloat.

Workforce trends and cultural standards have evolved over the years. Learn how to revise your business's dress code policy to keep up.

While self-funding a business is difficult, it isn’t impossible. Here are important tips for entrepreneurs considering the idea.

Social media has changed marketing. Learn how to create a social media marketing strategy, what to avoid, and how to ensure successful social media campaigns.

An excerpt from Get Pay Right: How to Achieve Pay Equity That Works

Use these five tips to create a better podcast and stand out in this crowded market.

Create a work culture that allows employees to understand how their contribution is meaningful. Here are tips to help empower your workers.

Businesses must convince customers their personal data is safe. Run a cybersecurity risk assessment to protect company and customer data.

When creating software and apps, businesses should strive for a user experience that doesn't exploit others. Here's how to keep ethics a priority.

Companies are struggling to find and retain data analytics talent. Find out why there's a shortage of data analysts and what your business can do.

Lexie Lu, web designer and UX strategist, shares her insight on graphic design trends.

SMB owners are responsible for their own nest eggs. Which retirement account should they choose? Compare the pros and cons of traditional and Roth IRAs.