Marketing

What do consumers want in their experience with companies? This is how your business can ensure great customer service.

Greeting your customers with a smile is important, but efficiency matters even more. Learn how to provide efficient customer service.

Google Ads can help you improve traffic and find more qualified prospects and customers. Learn seven strategies to make your Google Ads campaign a success.

Online reviews are an important part of your small business's reputation. It's also important to respond to every review you receive, positive or negative.

Contests can create excitement and engagement for your brand, and help find new customers. Learn how you can run a successful promotion.

Customer tracking helps companies understand who's buying their products and why. Learn what you should track and which customer tracking methods are best.

Learn how the buyer journey and customer journey connect to turn interest into loyalty and create a seamless growth experience.

Billboard can increase visibility for your business, but the cost varies considerably depending on where you’re located.

Email and SMS marketing complement each other well. Here’s how to use both for your small business.

Many CRM platforms are available that promise to help businesses maintain customer relationships. Learn 20 crucial features your CRM software should offer.

Every marketer should understand these 30 commonly used data analytics terms so they can create meaningful sales and campaign reports.

Old-school advertising is still effective today. Here are nine offline marketing strategies that work in the digital world.

Influencer marketing can be an effective way to boost brand awareness and sales. Learn how to convince influencers to market your products the right way.

This guide describes online reputation management and how brands can use it to keep their public image positive.

Email blasts are a small but impactful way to reach a wide audience. Find out how to craft a successful e-blast in this guide.

Digital privacy laws can impact how a business conducts email marketing campaigns. Here is what you should know before you push send.

While marketing tactics often shift, influencers still get results when endorsing brands. Here is what a company needs to know.

Developing accurate customer personas is key to your company's success. Here are the components your personas should include and how to use them.

Is your client dodging your emails and calls? It might be time to move forward. Here's how to handle the situation.

While businesses want positive reviews, a few bad ones may not always hurt you. Here is what you need to know about negative reviews.

YouTube can put your business in front of a global audience and build your brand. Learn why YouTube is necessary and how to succeed on the video platform.

You should pay close attention to your email open rates. Here is how to calculate your open rate and improve it.

To delight a customer is to provide the unexpected. Here are seven key principles to providing a delightful customer service experience.

Market research plans define an existing problem and/or outline an opportunity. From there, the marketing strategy is broken down task by task.

Want to boost customer loyalty and retention for your business? Learn rewards program tactics to help you build a loyal customer base and drive more sales.

Your email list's quality is a critical element in your email marketing campaign's success. Learn 25 ways to grow an email list and what mistakes to avoid.

Your brand reputation is important to your customers. Learn tips guaranteed to keep your reputation untarnished.

Adapting techniques from the gaming world can help you do business better. Learn how the video game industry's practices can boost your marketing.

Building a customer journey requires you to understand how your customers engage with your brand and what steps they take both before and after a purchase.

Engage social media audiences through consistent posting, authentic storytelling, responding to comments, using visual content and analyzing engagement metrics.