Marketing

This Mailchimp review covers the user-friendly email marketing platform that offers valuable features for small businesses new to email marketing.

Greeting your customers with a smile is important, but efficiency matters even more. Learn how to provide efficient customer service.

Learn six reasons why you need to start a blog for your small business, and how to do it right.

Driving in-store traffic can be challenging. Since offline sales are highly influenced by online activity, try these digital marketing tactics.

Save time on content creation and get more results by repurposing existing content. Learn how to repurpose content, find new audiences and boost SEO.

Online marketing is crucial for business success. Learn how to assess your options and create an effective digital marketing strategy for your business.

Contests can create excitement and engagement for your brand, and help find new customers. Learn how you can run a successful promotion.

Learn how the buyer journey and customer journey connect to turn interest into loyalty and create a seamless growth experience.

EZ Texting is an excellent service for executing text message marketing campaigns. Learn about the platform's tools, pricing and integrations.

What do consumers want in their experience with companies? This is how your business can ensure great customer service.

Billboard can increase visibility for your business, but the cost varies considerably depending on where you’re located.

Learn how to advertise your brand with pay-per-click, social media ads, display ads and more.

Google's AdSense program allows individuals and businesses to display relevant ads on their websites and make money.

Learn how your e-commerce business can use techniques like personalization to increase customer engagement and purchases.

Email and SMS marketing complement each other well. Here’s how to use both for your small business.

Livestreaming is video content in real time. Learn how to use livestreaming on social media platforms to connect with followers and boost sales.

Learn how to write a compelling marketing plan executive summary with expert tips, essential components and a template to secure stakeholder buy-in fast.

Boost customer loyalty with rewards, referrals, and great service to drive repeat business and long-term growth.

Brand advocacy is when customers are so happy with your brand that they promote it. Learn how to encourage organic advocacy and find brand ambassadors.

Business owners can learn a lot from PR mistakes made by some of the biggest companies. Here are a few key public relations lessons.

When you rank leads using lead scoring, you can better determine conversion point thresholds and increase sales efficiency. Learn how to score leads.

Opt-in email marketing helps reach prospects who have already shown interest in your products or services and are more likely to buy. Learn how it works.

Learn the importance of mobile-friendly websites and how to make sure your site functions well on mobile devices.

Text message marketing is a powerful tool for reaching your customers. See some SMS marketing examples and adapt them to your campaign.

Text message marketing is an easy way to boost your digital marketing efforts. Learn why and how you should use it.

Discover how text message marketing helps drive customer engagement and increases purchasing, plus tips on which SMS services to use.

Generating good leads can seem difficult for small businesses. Learn what mistakes to avoid, and some budget-friendly tactics.

Twitter adds a new dimension to customer support, offering proactive real-time support in a public environment. Learn to use Twitter for customer support.

Social media is a resource businesses can use to connect with customers and retain brand loyalty. Learn how to use social media for customer retention.

Website design is a crucial marketing element, representing your business to customers and prospects. Learn how to plan and design an effective website.