Marketing
In order to grow your business, you need to get the word out about your products and services. That’s where marketing comes in. Whether you’re looking for low cost ways to reach your target audience or you have a budget for widespread advertising and public relations campaigns, our Marketing hub will help you tailor your messaging and expand your brand.
Expert Marketing Advice, Sales Tips and Resources
The Best Products and Services for Finding New Customers
Find and engage people who have expressed interest in your business.
Email Marketing Services
Text Message Marketing
Organize your customer's data to provide better customer service for your business.
CRM Software
More Best Picks
Trending Marketing Topics
Why Responding to All Your Online Reviews Is Critical
Learn why you need to respond to all your online reviews — not just the negative ones.
What Is CTR in Email?
The click-through rate is a critical metric for measuring a small business's email marketing success.
Text Message Laws Every Business Needs to Follow
It's crucial to comply with all applicable regulations while sending marketing messages to customers and prospects.
12 Best Ways to Use Business Texting
Learn how to use text message marketing to benefit your company.
Instagram for Business: Key Benefits and Best Practices
Find new customers and drive repeat business by reaching a broader audience on Instagram.
Latest in Marketing News: Advice, Tips and Resources
Article
How Will Blockchain Impact Digital Marketing?
By Mark Fairlie | December 19, 2026
There are lots of interesting blockchain developments in digital marketing, but no one's made a big breakthrough – at least, not yet.
Article
Snail Mail Will Rescue Your Digital Campaigns From Tech Uncertainty
By Mark Fairlie | December 18, 2026
Postal mail is a great way to improve responsiveness from your digital marketing campaigns. Find out why it performs so well, even among elusive Gen Zers.
Article
How to Create a Marketing Plan for Startups
By Skye Schooley | May 21, 2026
Learn how to create a startup marketing plan that attracts customers, builds brand awareness and supports long-term growth through SEO, social media, email marketing and sales funnel strategies.
Article
Improve Your Customer Retention With Social Media
By Jennifer Dublino | May 21, 2026
Discover how social media can strengthen customer retention through engagement, customer service, loyalty programs and community-building strategies.
Article
Why Small Businesses Need a Social Media Presence
By Sean Peek | May 21, 2026
Learn why social media matters for small businesses, which platforms to focus on and how to create a practical strategy that builds engagement, trust and sales.
Article
The 8 Most Effective Ways to Manage Your Online Reputation
By Jennifer Dublino | May 21, 2026
Learn how to manage your online reputation with practical strategies for monitoring reviews, responding to feedback, building trust and strengthening your brand online.
Article
Instagram for Business: Key Benefits and Best Practices
By Kiely Kuligowski | May 20, 2026
Instagram's 2 billion users, built-in shopping tools, and visual ads help businesses reach new customers, drive sales, and build brand engagement daily.
Article
Marketing to College Students
By Max Freedman | May 18, 2026
College students are a specific demographic who require authentic and value-driven marketing. Here is how you can use digital content to reach Gen Z consumers.
Article
The 5:3:2 Rule for Social Media Explained
By Jennifer Dublino | May 18, 2026
Social media marketing is an effective way of improving audience engagement and building your brand, but you need a strategy. Learn how to use the 5:3:2 rule.
Article
How to Identify and Remove Fake Google Reviews
By Adam Uzialko | May 14, 2026
Fake Google reviews can affect a brand’s reputation and do real damage. This guide explains how to identify and remove fake reviews before they can harm your business.
Article
Strategies for Building Brand Trust Through Video
By Joe Forte | May 14, 2026
Learn how video marketing can build brand trust, strengthen customer relationships and drive sales with storytelling, testimonials, SEO tips and platform recommendations.
Article
Aim and Fire! How to Identify Your Target Audience
By Mark Fairlie | May 14, 2026
Learn how to identify your target audience with market research, customer personas, competitor analysis and AI-powered insights so you can create smarter marketing campaigns.
Article
10 Tips to Keep Your Emails Out of Gmail’s Promotions Tab
By Julie Thompson | May 08, 2026
Learn 10 practical ways to keep your marketing emails out of Gmail’s Promotions tab, improve deliverability and give subscribers more reasons to open.
Article
What Is Google Ads, and Why Should You Use It?
By Max Freedman | May 08, 2026
Learn what Google Ads is, how it works and why businesses use it to reach motivated buyers. Explore campaign types, costs, setup steps and strategies for better results.
Article
Why Responding to All Your Online Reviews Is Critical
By Jennifer Dublino | May 08, 2026
Online reviews are an important part of your small business's reputation. It's also important to respond to every review you receive, positive or negative.
Article
Email Marketing Best Practices: How to Avoid Creating an Annoying Campaign
By Andrew Martins | May 08, 2026
Email marketing campaigns can do more harm than good. Learn 10 best practices for email marketing to ensure effectiveness and better customer responses.
Article
6 Effective Strategies for Communication in a Crisis
By Julie Thompson | May 06, 2026
Learn six effective crisis communication strategies to protect your brand, support employees, reassure customers and avoid common mistakes when your business faces a crisis.
Article
Not Just a Game: Legal Considerations for Social Media Contests and Sweepstakes
By Jennifer Dublino | May 05, 2026
Learn the legal rules for social media contests and sweepstakes, including AMOE, state registration, platform policies, tax requirements and giveaway best practices.
Article
Text Message Laws Every Business Needs to Follow
By Danielle Fallon-O’Leary | May 05, 2026
Text message marketing can drive results, but noncompliance can be costly. Learn the TCPA, CTIA, state SMS laws, consent rules and penalties to know.
Article
Why Print Marketing Is Still Important in a Digital World
By Adam Uzialko | April 27, 2026
Print marketing still plays an important role in a digital-first world. Here’s how you can use print marketing to grow your business and drive more sales.
Article
8 Cringey Brand Fails on Social Media
By Julie Thompson | April 21, 2026
Learn from 8 cringey social media brand fails and discover practical tips to avoid costly mistakes, protect your reputation and improve your marketing strategy.
Article
Instagram Best Posting Practices
By Kiely Kuligowski | April 16, 2026
Learn Instagram best practices to boost engagement, reach more customers and turn your posts into real business results.
Article
How to Remove Negative Content From Google: A DIY Guide for Small Businesses
By Adam Uzialko | April 15, 2026
Brand reputation management means proactively influencing the narrative around your business, and that includes removing negative content from Google.
Article
What Makes Customer Loyalty So Important
By Max Freedman | April 15, 2026
Discover why customer loyalty is critical for business success and how to build it with strategies that increase retention, revenue and customer lifetime value.
Article
4 Benefits of Using Social Media to Grow Your Small Business
By Jennifer Dublino | April 15, 2026
Discover four key benefits of social media for small businesses, plus common mistakes to avoid and tips to improve engagement, trust and sales.
Article
How to Set Up & Leverage Your Instagram Business Account
By Kiely Kuligowski | April 13, 2026
Instagram Business accounts can be indispensable in promoting your brand through social media marketing. Here is what you need to know to leverage your account.
Article
Ineffective Imagery: The Case for Dumping Stock Photography
By Jennifer Dublino | March 30, 2026
You can create better content with high-quality original visuals rather than opting for stock photography. Here’s how to find compelling images for your brand.
Article
Emojis at work: Should you use emojis in business communications?
By Sean Peek | March 26, 2026
Here's how emojis add emotion to conversations, creating richer and more meaningful conversations by clarifying the tone of the written conversation.
Article
The Best Lead Scoring Tools for 2026
By Adam Uzialko | March 25, 2026
These lead scoring tools can help you identify which prospects are most likely to convert so you can focus your time on those who are ready to become customers.
Article
13 Ways to Repurpose Your Blog Content for More Traffic
By Mark Fairlie | March 25, 2026
Repurpose your blog content to get more traffic and reach new audiences. Learn 13 practical ways to reuse posts across email, social media and more.